The meaning behind saddle brown
About the color
Like its namesake, saddle brown hex code #8B4513 has the rustic look and warm feel of leather. This hexadecimal color is a great option for laid-back branding and advertising. When people see it, they think of a comfortable pair of jeans, wide-open spaces, and sitting around a campfire with friends.
People have loved the colors of leather for a lot longer than you may think: Its history goes back over 7,000 years. Horses have been around even longer, though they weren’t domesticated until about 4,000 B.C. At first, riders used blankets or rode bareback. Historians think the first saddles were used by Asian tribesmen around 2,5000 years ago.
In the U.S., leather saddles bring to mind the Old West. Choosing a color palette with the saddle brown hex code connects your marketing with the best parts of outdoor life. This rich brown hue is bold, adventurous, confident, and calm. Its color meaning represents freedom and nature.
The hex code for saddle brown is like a good pair of cowboy boots. It gives websites and graphic design projects an informal but stylish look. People who identify with this color are proud of who they are. They’re down to earth and fun-loving. They enjoy a good party with friends, but they also like spending time alone with a cup of coffee in the morning.
In color psychology, warm shades of brown represent loyalty and family. If you select a saddle brown color scheme for your brand, it emphasizes that your team is trustworthy. It means you stand by your customers no matter what and you still believe in the value of a promise.
| Type | Value |
|---|---|
| HEX | #8B4513 |
| RGB | 139, 69, 19 |
| CMYK | 0, 0.5, 0.86, 0.45 |
Application in design
From a graphic design perspective, saddle brown CYMK palettes help add warmth to pages that feel too cold. For example, you can swap this neutral color for gray to liven up a page background. Instead of using black for text, give saddle brown a shot to give HTML content a personalized, human touch.
Saddle brown has pros and cons for online advertising. On one hand, neutrals such as brown aren’t very good for motivating people, so they may not be a good choice for landing pages or product sale pages. Instead, saddle brown RGB layouts excel at building strong relationships with new and loyal customers. Use this color ID to enhance home pages, “about us” pages, blog designs, and social media posts.
Why is saddle brown so effective for helping people trust you? It all comes down to color psychology. When potential clients see a palette with saddle brown and complementary colors, they think of someone who is experienced, kind, friendly, helpful, and approachable. This color name is perfect for small business owners with decades in the local community.
There’s a clear connection between different shades of brown and the outdoors. Saddle brown is an excellent fit for businesses involved with building, wood products, and nature. This includes home remodeling and construction companies, carpenters, sporting goods stores, BBQ restaurants, and natural food stores. Many modern marketers also use brown color combinations for pickup trucks, 4X4s, dirt bikes, and other offroad vehicles.
