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The meaning behind brown

Channel warm and earthy vibes with brown designs.

About the color

Muddy brown has always had a bad reputation (only a few people would call brown their favorite color). It might not seem stylish, but it actually is.

The renaissance of the color started with a trench coat trend in the late 2020s. Brown has flooded the Instagram feeds of celebrities and influencers such as Angelina Jolie and Kim Kardashian. And luxurious ‘Brown Bunny’ is set to be the primary interior color for 2021.

This earthy color, which is a mixture of red, yellow, and blue, reminds people of nature and evokes a feeling of tranquility.

Today, brown is not only classy, but cool. The brown hex code is #964B00.

Type Value
HEX #964B00
RGB 150, 75, 0
CMYK 0, 0.5, 1, 0.41

Application in design

Brown offers a perfect alternative to black when it comes to creating clean and balanced designs.  

Web and print designers use warm brown backgrounds to give viewers a sense of inner peace and acceptance. 

Using brown with neutral shades, such as gray, creates depth. In combination with gold and green, delicate woody brown adds a touch of sophistication and elegance. 

Brown works well with both warm and cool colors.

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