The meaning behind chocolate
About the color
Chocolate is a deep brown shade that resembles the sweet dessert we all love. The hex code for chocolate is #7B3F00. This color with an RGB value of 123, 63, 0 is achieved by mixing blue, yellow, red, and then adding white and black to adjust the intensity. Sometimes this color is made by pairing green and red. Also, you can combine colors such as red, black, and yellow, or orange and black to achieve different shades of chocolate.
The word “chocolate” comes from the Spanish language. Chocolate was first used as a color name in English in 1737. Notably, the color сhocolate usually represents the color of milk chocolate. Today, it is a very popular choice in graphic design.
Chocolate, like other brown shades, is usually associated with nature. Also, the color meaning is all about strength, reliability, and maturity. Chocolate is considered an earthy hue, that’s why it can be used to evoke a sense of security, comfort, and stability in graphic design.
| Type | Value |
|---|---|
| HEX | #7b3f00 |
| RGB | 123, 63, 0 |
| CMYK | 0, 0.49, 1, 0.52 |
Application in design
Chocolate is often associated with security, safety, and resilience. For this reason, it is a good palette choice for branding. A chocolate color scheme is especially suitable for café logos, website designs, and other branded visuals. Also, chocolate and other brown colors are used for branding in food and farming fields.
Using chocolate may help convey warmth and comfort in your visuals and make trustworthy designs. It is recommended to use shades of brown at a reasonable amount to avoid making any design boring.
The complementary color for chocolate is Dark Cerulean — a dark shade of blue with hexadecimal code #003C7B. These colors enhance each other and create a solid color combination. Add more depth and evoke a sense of comfort in your visuals by combining chocolate with warm shades of green, red, or orange. Pair chocolate and cream and create sophisticated and on-trend designs for your brand.
Experiment with chocolate and create aesthetic branded designs.
