The meaning behind berry
About the color
Berry is a combination of red and blue, with a touch of green, creating a rich, soothing shade of purple. The RGB berry color code is (141,78,133), tipping the scales between red and blue slightly in favor of the bolder color. People associate red with strong feelings. It’s warm and energetic, grabbing customers’ attention immediately. Blue is a cool and calming color that evokes a sense of trust and reliability.
When you combine red and blue in nearly equal measure, you create a balance between the opposing qualities. The undertone of green — a harmonious color — ties it all together. The result of this combination is a shade of purple reminiscent of a lush, ripe fruit ready for picking. The color taps into emotional elements from each of the individual color contributions. Purple sits at the very edge of the visible color spectrum, the outer band of the rainbow, and the space where both eyes and imagination are drawn.
Berry sits in the middle of the range of purple shades. Deeper shades symbolize bravery, wealth, and royalty, while the lighter purple colors convey spirituality, wisdom, and mystery. The berry color meaning signifies creativity, imagination, and wisdom. It is relatively rare in nature, with different shades of purple only found in a few fruits, plants, and flowers. When you see the color in nature, you take notice. The same thing happens when you incorporate it in your social media posts, logos, webpage banners, and headers.
| Type | Value |
|---|---|
| HEX | #8D4E85 |
| RGB | 141, 78, 133 |
| CMYK | 0, 0.45, 0.06, 0.45 |
Application in design
Several well-known brands use purple in their logos, and often it is the only color in the design. These companies don’t have a single theme linking them all together, but they all chose a color that is memorable for its relative rarity.
Using the berry RGB or berry CMYK color code as an element of your brand’s design and marketing is a bold choice that sets you apart from the crowd. You can use it alone or combine it with complementary colors. Whether you opt to include berry in your logo design or use it in a social media post for the feeling it evokes, you can use it to highlight your brand’s unique qualities.
Choose a berry color palette that combines colors that evoke the emotional response you desire from your audience. Pairing this shade of purple with a color on the opposite side of the color wheel, such as yellows or greens, has an energizing and uplifting effect. When you design a logo or post using three colors that form a triangle on the color wheel, the contrasts produce a vibrant image while maintaining a feeling of balance. For a more soothing and calming effect, use three colors that sit next to one another on the color wheel.
