The meaning behind baby pink
About the color
Baby pink is a shade that comes from a combination of red and white. The baby pink hex code is #F4C2C2. The color name is associated with newborns because pink shades are frequently assigned to baby girls. Although, it hasn’t always been that way. At the beginning of the 19th century, baby pink was considered a perfect color for boys, due to its red tint. Light blue, on the contrary, was popular among girls as a calm and delicate hue.
It all changed in the 1950s, as design historian Regina Lee Blaszczyk mentions in her book “The Color Revolution”. The men’s retailer Brooks Brothers launched a pink blouse collection, and it gained a good amount of media interest. Another reason why pink became more of a feminine color was Mamie Eisenhower’s dress for inauguration. It was light pink.
As mentioned above, baby pink represents childhood and innocence. The aesthetic of this hue makes it popular for candy stores and pastry cafes. Also, the color meaning behind baby pink refers to hope. This is why charity organizations use different shades of pink for their marketing campaigns.
| Type | Value |
|---|---|
| HEX | #F4C2C2 |
| RGB | 244, 194, 194 |
| CMYK | 0, 0.2, 0.2, 0.04 |
Application in design
Baby pink is a pastel shade that matches well with other pastels, like blue, green, yellow, purple, etc. Use this color scheme as a background in your designs to follow this year’s gradient trend. It’s a perfect color solution for brands that target young audiences.
Combine baby pink with cream, ivory, or pearl to create a minimalistic aesthetic for your brand. For example, consider this calming color palette for wellbeing businesses: spa centers, yoga studios, physiotherapy cabinets, or apps on a relevant topic.
Pair baby pink with its complementary hue, light blue, to create a gender-neutral color palette and fight stereotypes. Experiment with baby blue to create a perfect palette for your business, or use our ready-to-use templates and save yourself some time!
