The meaning behind pink
About the color
You probably know that the color pink is often associated with romance, tenderness, sweetness, and sensitivity — girls’ stuff. But up until the 20th century, before Barbie and Disney princesses paved the way for what is now a deeply rooted stereotype, pink was considered unisex. In fact, as a sub-color to red, it was often perceived as more masculine.
Today pink dominates pop culture, with Justin Bieber, Lady Gaga, Madonna, and many other pop stars and political activists dying their hair in rose, fuchsia, and bubblegum. And this trend is set to carry on. The hex code for pink is #FFC0CB.
| Type | Value |
|---|---|
| HEX | #ffc0cb |
| RGB | 255, 192, 203 |
| CMYK | 0, 0.25, 0.2, 0 |
Application in design
Pink scans well on social media platforms like Instagram and TikTok. Beauty and style influencers tend to lean towards its strong ability to captivate attention.
But avoid stereotyping it as a feminine color. It has the potential to be used in a variety of ways.
Being extremely unnatural and punky, it’s perfect for making a statement and defying cultural stereotypes with your design.
Try pairing traditionally feminine pink with visually aggressive graphics to create daring and engaging visual content.
