6 inspiring 2022 Labor Day social media posts to get your business working overtime
Don’t you just love a day off?
A day where you can kick back, relax, and celebrate 24 hours free of work, worries, and stress? Ooh, don’t you get that warm feeling in your belly just thinking about it?
Labor Day is, slightly upsettingly, known as the “unofficial end of summer.” Filled with barbecues, parades, and celebrations, it’s the last hurrah before the kids go back to school and the post-summer life begins.
But did you know that Labor Day is also the second-largest US holiday shopping event of the year? With Americans spending almost $34 billion in 2020 (I’m sure you can guess which ho-ho-holiday came first).
And with social media becoming the go-to place for businesses to grab the attention of their audiences – with audiences each year looking for the best, most inventive Labor Day weekend Instagram captions – a Labor Day post for social media might just be a match made in heaven.
So how can you make the most of the Labor Day holiday to give your business a boost? Let’s take a look at some of the top tips and tricks to get your Labor Day social media post ideas firing on all cylinders.
Top 6 Labor Day ideas: Kick-starting a campaign
Labor Day is a great excuse to kick-start a campaign.
But we get it, it can be tricky to put pen to paper (fingers to keyboard?) and actually get things rolling. But luckily for you, we’re here with a truckload of inspiration to get those creative juices flowing.
We’ve found 6 of the best Labor Day social media captions and Labor Day posts for social media connoisseurs such as yourselves.
So buckle up and get ready to be inspired by our Labor Day marketing campaign ideas.
1. Ideas that understand the timing
Every year, Labor Day falls on the first Monday of September. That means the end of summer, the start of autumn, and a new school year.
The “Back to…” markets are huge. Whether that’s school, college, or even work.
And as most of us just love leaving things to the last minute, Labor Day is a fantastic time to advertise – with 61% of consumers planning their back-to-school shopping around sale events.
This ad is right on target (sorry!); it hits the timing, and it very much knows its audience. Speaking of which…
2. Ideas that know their audience
Knowing your audience is marketing 101.
But surprisingly, from time to time a lot of companies slip up with the tone of their posts. So it’s one thing to know your audience, but it’s another thing to know them inside out, upside down, and back to front.
Now we all love Labor Day memes for Facebook, Instagram, Twitter – basically any platform where we can get our meme fill. Or maybe we don’t all love memes. Who knows?
I’ll tell you who knows: Forever21.
They definitely know that their audience LOVES a Labor Day meme.
3. Ideas that are bold
Every brand, big or small, will most likely be running some sort of campaign across the Labor Day weekend. But it’s not just about offering your products at a discounted rate – it’s also about bringing in new customers that otherwise might not have known about you.
But how do you do that?
While there might not be a one-size-fits-all answer, there is one good piece of advice we can give:
Airbnb’s #WeAccept campaign won a number of awards and ended up reaching a huge 87 million people. Not bad eh?
4. Ideas that are fun
Why shouldn’t advertising be fun?
Everyone loves a giggle. And when so much of social media involves some form of doom scrolling, it’s refreshing to come across something that is just good, old-fashioned fun.
As far as Labor Day Instagram captions go – this post from Barkbox ticks all the right boxes for a fun Labor Day Instagram post:
Great music –
Cute dogs – Cute dogs doing cute things –
5. Ideas that flip Labor Day on its head
Have you ever thought it’s weird that we celebrate labor by taking a day off from working?
While I doubt anyone’s complaining about getting a day off, there are people across the country who aren’t in the lucky position of having a job to take a day off from.
Red Wing Shoes’ Labor Day social posts coined the hashtag #LaborDayOn when it turned hundreds of its stores into hubs for job searching and dedicated its customer service number as a job search hotline.
This is a perfect example of using Labor Day as a way to portray your brand’s core values. While it wasn’t focused on promoting the business itself, it would have certainly endeared the brand to a large audience.
6. Ideas that try new things
Every good marketing strategy involves a little bit of risk. And every now and again, marketing strategies involve a lot of risks. But as they always say, “No risk, no reward.”
Consumers don’t want to see the same old thing year in, year out from businesses. They want something fresh, something that will catch their attention, something a little bit wild.
And what’s wilder than a beef burger with chocolate, peanut butter, and a healthy dose of insulin?
Reece’s Labor Day Facebook post highlights this stunner – where they were so preoccupied with whether or not they could, they didn’t stop to think if they should. But it certainly got people talking.
Labor Day campaigns don’t have to be labored
Coming up with a social media Labor Day post can be difficult, which is most likely because there is no industry standard for what a Labor Day ad should look like.
So while some may be put off by that, what it actually does is give you free license to make your Labor Day social post your own. The internet is your oyster – so go and have some fun with it.
So we hope these 6 Labor Day social post ideas helped fire up your creative side. And if you’re struggling to find the perfect Labor Day social media graphic or Labor Day themes ideas, we’ve got you covered on that too (we’re almost too good to you.)