Your Social Media Marketing Calendar for 2019

    Holidays, annual or highly publicized one-time events are a great way to remind your followers and social media users how they can use your brand’s ...

    Your Social Media Marketing Calendar for 2019

    Holidays, annual or highly publicized one-time events are a great way to remind your followers and social media users how they can use your brand’s services or product to enhance their festive experience. Or just a good reason to make a post and engage your audience;) Either way, a social media marketing calendar for 2019 is definitely something you can use to plan and schedule your content, so let’s dive in.

    Jump to events and holidays by month: February, March, April, May, June, July, August, September, October, November, December.


    5-19 Chinese New Year

    Chinese New Year is a 15-day celebration also known as the Spring Festival. The holiday is rooted in the agricultural customs of China, when the people welcomed the spring, prepared to start planting, prayed to the gods and ancestors for a good harvest. Symbolic fighting off the monsters is also part of the event, which is why the celebrations often feature elaborate paper red-eyed dragons.

    • Red prevails in clothes and decorations, red lanterns are being hung in the streets and indoors. People give each other red envelopes filled with money as holiday gifts. The Spring Festival ends with the Lantern Festival.

    Chinese New Year animated template

    9 National Pizza Day

    Everyone’s favorite dish of Italian origin, pizza is widely popular across the globe. Annually, more than 3 billion pizzas are sold in the US alone. Two years ago the art of making a Neapolitan pizza was included in UNESCO’s intangible cultural heritage list.

    • Celebrate National Pizza Day with a savory treat for you and your friends and use the occasion to prepare and share a delicious social media post.

    National Pizza Day template

    13 World Radio Day

    Commercial radio broadcasting goes back almost a hundred years, as it first started gaining traction in the 1920s, after the development of the technology was accelerated for military communications needs during the WWI.

    The first World Radio Day took place in 2012. In 2013, the celebrations were widely covered by news outlets and social media channels worldwide.

    In 2019, World Radio Day theme is Dialogue, Tolerance, and Peace. Event hashtag: #WorldRadioDay

    radio day animated template

    14 St. Valentine’s Day

    St. Valentine’s Day is believed to trace back to one of the Christian martyrs named Valentine. Several competing stories of origin exist, all of which try to explain traditional Valentine’s Day decor and gifts – from tragic love to a self-sacrificing priest who married couples in secret.

    The day celebrates romantic love and lovers who exchange gifts and proclamations of love. Flowers, chocolate and heart-shaped gifts are flooding the shelves of stores weeks before the holiday. Cute cards with words of love and traditional “Be my Valentine” requests are also very popular.

    st. valentine's day template instagram story

    22 National Margarita Day

    Margarita is a tequila-based cocktail often served with a lime wedge on the side of the glass and a salt rim. Traditionally served in a margarita glass, the drink is now served in a wide variety of glass types and is considered suitable for any time of the day.

    Margarita is a number 6 on the list of best selling cocktails in the world in 2018, according to Drinks International.

    Neither the origin of the drink, nor of the holiday are known for sure, but it looks like the day started being observed in the 1990s. If you are in the spirits or entertainment industry, the National Margarita Day might just be the occasion you want to use for a social media update or even an event – just remember to promote responsible drinking along the way😉

    margarita day video template for social media


    1-9 The Carnival of Brazil

    The annual festival is an almost week-long celebration prior to the start of Lent. The name of the festival – ‘carnival’comes from the word carnelevare, which means “to remove meat”.

    The event is a major celebration with dressed up singing and dancing groups marching down the streets as the crowd joins them in a joyful celebration. Samba schools often lead the parade with crowds actively participating in the festivities. Brazilian capital Rio de Janeiro attracts hundreds of thousands of tourists coming to join the event.

    Brazil carnival animated template

    3 World Wildlife Day

    World Wildlife Day was established in 2013 by the UN to raise awareness of the need to protect the world’s wild flora and fauna. It aims to help preserve biodiversity and ensure wildlife survival on the planet.

    Oceans regulate the Earth’s climate and underwater flora produces at least 50% of the oxygen in the air we breathe. Conservation and sustainable use of underwater resources is one of the primary goals the day is set to promote.

    wildlife day template

    5 Mardi Gras

    French for ‘Fat Tuesday’, Mardi Gras is a celebration of the last night of eating rich and fatty foods before Lent. Dates of the event shift from year to year, with 2019 Mardi Gras falling on March 5th and 2020 – on February 25th.

    Parades, festive meals, ornate costumes are all part of the traditional festivities. Pancakes are customarily served throughout the celebrations.

    mardi gras template for instagram stories

    8 International Women’s Day

    The first Women’s Day was organized by the Socialist Party of America in 1909. The USSR proclaimed March 8th a national holiday after women gained suffrage in 1917. In 1975, the Day was adopted by the United Nations.

    • Angles of the celebration vary between countries, with some focusing on the celebration of womanhood, while others emphasize the protest and human rights nature of the event.

    international women's day template for social media posts

    17 St. Patrick’s Day

    Fifth century Christian missionary Saint Patrick is believed to have died on March 17th, eventually prompting the holidaythe Feast of Saint Patrick. Saint Patrick is the patron saint of Ireland.

    Shamrock and the color of green are the signature elements of the holiday. Many indulge in food and drinking traditional Irish alcohol as lenten restrictions are considered to be lifted for the day.

    St. Patrick’s Day template for instagram story

    20-21 Holi

    Holi is a major holiday in the Hindu religious calendar. The festival is very popular in India and is also known as the festival of colors. Holi celebrations revolve around the ideas of victory of good over evil and the arrival of spring. The festival is also considered to be the time to mend broken relationships.

    The celebration involves smearing each other with dry colored powder or spraying powdered solutions for fun. The colors are believed to reflect the colorful nature of the coming spring.

    21 National Flower Day

    As the earliest flowers of the year, like crocuses, begin to emerge, the National Flower Day helps celebrate the beauty of tender blooms on all flowering species. Brighten up your followers’ feeds with a pretty bouquet or arrangement to mark the day:

    flower day video template

    21 International Day of Forests

    Established by the UN in 2012, the day focuses on the celebration of the forest ecosystem and its role in the lives of current and future generations.

    Deforestation is a global problem of the planetary scale – an equivalent of one football pitch of forest is lost every second, according to 2017 records.

    Whether your business is in the related industry or not, forest preservation is something anyone can get behind, so use one of our themed templates to create a themed post:

    forest day template

    23 National Puppy Day

    Who doesn’t love a cute puppy in their timeline? Mark the date for the National Puppy Day this spring and bring some joy to your subscribers in the most adorable way.

    • The National Puppy Day celebrates universal love for adorable puppies and strives to encourage pet adoption (as an alternative to purchasing commercially bred specimen).

    Event hashtags: #NationalPuppyDay, #PuppyDay, #AdoptDontShop

    puppy day template

    30 Earth Hour

    The concept of Earth Hour is simple – switch your lights off for an hour to help save the planet. The coordinated event takes place between 8:30 and 9:30 pm local time in each time zone. Major landmarks have previously joined the event by turning off all non-essential lighting, including Eiffel Tower, Colosseum, Big Ben, the London Eye, Buckingham Palace, Sydney’s Opera House, Brandenburg Gate, and more.

    Official website of the event:

    earth hour animated template


    1 April Fools’

    Also known as All Fools’ Day, April Fools’ is the day to watch your back – pranks and practical jokes are being played by friends, family, and coworkers, while websites and news media are planting ridiculous prank stories that are completely made up and debunked in a few hours (or sometimes, the next day).

    Join in on the fun with a prank of your own to engage followers but be sure to stay on brand and not venture into the offensive territory.

    april fools' template

    12-21 Coachella

    The Coachella Valley Music and Arts Festival takes place over two consecutive weekends in April in the Colorado Desert (Indio, CA). Founded in 1999, the event features musical performances by popular rock, pop, indie, hip hop and electro bands, as well as art installations on the premises of the Empire Polo Club, where Coachella takes place.

    • The festival is known for its distinct boho style and the influx of celebrity guests it attracts every year. Famous Hollywood actors and models appear at the festival. Some of the frequent guests are Vanessa Hudgens, Nina Dobrev, and Diane Kruger.

    coachella template

    21 Easter

    One of the key Christian celebrations, Easter marks the resurrection of Jesus – an event that is believed to have offered salvation and eternal life for people. The festivities include sunrise church services, Easter eggs decoration and egg hunts.

    An egg is a symbol of new life and rebirth that became strongly associated with the holiday. One of the oldest traditions is dying and painting chicken eggs but wooden decorated eggs, as well as ones made from chocolate or plastic eggs filled with candy are also used during the festivities.

    And if dying eggs isn’t something your brand does or is known for, you can celebrate Easter by dying your social media creatives. Celebrate Easter with our Easter color palette.

    easter template

    23 World Book Day

    Organized by UNESCO, World Book Day promotes reading, publishing and copyright. It was first established in 1995 and is observed by all UN member states. The UK and Ireland celebrate the day on the first Thursday of March.

    World Book Day is geared toward encouraging children to take up reading as a hobby. They are provided with tokens to buy their very own book and sometimes dress up as their favorite book for themed school activities.

    world book day

    28 National Superhero Day

    Just like the name implies, National Superhero Day honors superheroes – fictional and real-life. The day was created in 1995 by Marvel.

    Remind your followers of the day as it’s a great reason to rewatch a favorite superhero movie or check out the one not yet seen before. Don’t forget that superheroes are also featured in multiple TV shows – engage your followers by asking them to name a favorite or guess which superhero is most like your company/product!

    national superhero day template


    1 International Workers’ Day

    Alternatively called May Day, International Workers’ Day was established thanks to the promotion by the international labor movement. Traditional celebrations include barbecues, parades and marches.

    The event promotes workers’ rights, better work conditions and shorter hours.

    international workers' day template

    3 World Press Freedom Day

    Journalists are in a vulnerable position due to their jobs to the point of losing lives in the line of duty. 34 were killed in retaliation throughout 2018, reports The Guardian. World Press Freedom Day was established to celebrate press freedom, the people behind the job, and access to free press around the world.

    The 2019 event will be headquartered in Addis Ababa, Ethiopia, and the announced theme is Media for Democracy: Journalism and Elections in Times of Disinformation.

    world press freedom day video template for social media posts

    4 Star Wars Day

    “May the Force be with you” is an iconic phrase repeated by several characters in the Star Wars movie franchise. As a pun on the phrase, “May the Fourth be with you” emerged within the fandom and became the basis for celebrating the movie series on May, the fourth. Star Wars production company Lucasfilm has embraced the day along with the fans.

    Create social media posts, polls, contests or giveaways to mark the date.

    star wars day template square instagram

    5 Cinco de Mayo

    The holiday emerged as a celebration of the Mexican forces’ victory over France in the Battle of Puebla on May 5, 1862. Cinco de Mayo has evolved to become a tribute to Mexican-American culture.

    • In the 1960s, the holiday started to focus on civil rights and social justice.

    Cinco de Mayo celebrations include parties, parades, mariachi music, Mexican folk dancing and consuming traditional food and alcohol.

    cinco de mayo template instagram

    12 Mother’s Day

    The day celebrates motherhood and the role of mothers in the family. Mother’s Day is believed to have first been celebrated in 1908, even though different versions of the holiday existed previously.

    The celebration usually involves giving gifts and flowers to the mother in the family, as well as putting in extra effort to help out with household chores like cooking or cleaning. People also reflect on the role of the mother in their life, express their gratitude and appreciation of everything their mothers have done for them.

    mothers' day template

    14-18 Eurovision

    Annual celebration of the art of creating and performing a song, the Eurovision Song Contest has been established in 1956 to unite post-war Europe. Each participating country selects a national entry to enroll in the competition, and all acts perform live in a televised show on an arena in the country that won in the preceding year.

    In 2019, Eurovision is set to take place in Israeli capital Tel Aviv after their representative Netta with her song ‘Toy’ took the glass microphone prize home last year.

    • The first semifinal is scheduled to live broadcast on May 14.
    • The second – on May 16.
    • The final of the Eurovision Song Contest will air live on May 18.

    eurovision video template

    27 Memorial Day

    The holiday celebrates people who died in military service to their country. Commemorative ceremonies are held at military graveyards, cemeteries and memorials across the US.

    • Memorial Day is also considered to mark the unofficial start of summer.

    memorial day template


    Pride Month

    June has been chosen as LGBT Pride Month to commemorate Stonewall Riots – spontaneous, violent demonstrations by members of the LGBT community in New York in late June of 1969. They protested police brutality against LGBT minorities and were an important event that led to the gay liberation movement.

    • Pride parades are held in many countries, with rainbow colors being the hallmark of the events.

    lgbtq template animated

    1 International Children’s Day

    Almost 50 countries celebrate Children’s Day on June 1 annually. The day is designed to promote welfare of children, their rights and needs.

    Children are not independent members of society and thus are a vulnerable group that requires assistance and protection. Moreover, good education and dignified childhood for children today are the key to a better society tomorrow.

    children's day template

    1-30 Festa Junina

    Adopted from European Midsummer celebrations, Brazilian harvest festival Festa Junina celebrates the end of summer and the beginning of harvest. The event also commemorates Catholic personalities Saint Anthony, Saint John and Saint Peter.

    Bonfires, quadrilha, and themed dress-up are the signature elements of Festa Junina. As part fo the celebrations, people light up ceremonial bonfires to express gratitude for the rain, dance quadrilha and wear rural-themed clothes and accessories to highlight the agricultural nature of the holiday.

    festa junina template for social media

    3 World Bicycle Day

    World Bicycle Day is a fresh new holiday you might not have added to your social media calendar yet as it has just been introduced in 2018.

    “The bicycle is a simple, affordable, reliable, clean and environmentally fit sustainable means of transportation,” reads the dedicated UN page for the day.

    World Bicycle Day doesn’t just promote a bicycle as means of transportation, it encourages the UN members to improve road safety and help cyclists integrate in the society more smoothly.

    bicycle day template

    8 Best Friends Day

    Best Friends Day is designed to celebrate our closest friends who are there for us both for the fun times – making them even more fun! – and for the tough times, helping us cope and making the bad days that much more bearable.

    Remind your followers of this special day that they can mark with a get-together or even a trip with their best friend to show appreciation and love for their BFF.

    best friends day template

    16 Father’s Day

    This popular holiday has been celebrated since the Middle Ages. Fatherhood, paternal bond and the influence of fathers in the society is the key focus of the day. Family gatherings, gifts and greeting cards are a popular part of the day. Some stores offer themed discounts on socks, tools and electronics in the days leading up to Father’s Day.

    father's day template social media

    21 First Day of Summer

    Summer solstice marks the official beginning of summer. Summer parades, sports events and rituals are often held on the day. Cleaning the house, hosting a picnic or playing ball games are also popular ways to greet the summer.

    Take advantage of the day to promote your seasonal collections or hold a giveaway or a contest. Celebrate summer with one of our easy to edit templates!

    Alternatively, give your brand a little Summer makeover on social media and publish a post that uses the colors from the Summer color palette.

    first day of summer template for social media

    21 International Yoga Day

    Yoga is a globally popular form of exercise and spiritual practice originating from India. Yoga Day is designed to promote the activity and help more people discover yoga. The day of summer solstice has been selected as the Yoga Day because the date signifies the transition to the six-month sleeping period for Hindu deities, Dakshinayana.

    Whether you are in the clothing or the fashion industry or are just looking to promote healthy lifestyle for your subscribers, you can leverage the occasion to start a conversation about exercise and health.

    yoda day template for instagram story

    30 Social Media Day

    With all the social media platforms available to any given user these days, one might think every day is social media day now, but in 2010 popular digital media website Mashable launched Social Media Day to celebrate social media and its impact on global communication.  Themed real-life meetups and online events were part of the Day. The initiative has since been handed over to users who will be holding up the tradition starting this year.

    Celebrate the event with your own on- or offline event and engage your followers with fun graphics and video! Not sure about image size for your social media graphics? VistaCreate has preset sizes for all key social media platforms, as well as this guide to social media graphics sizes in 2019.

    Event hashtag: #SMDay

    instagram animated post 1 million followers benchmark


    4 Independence Day

    The holiday is established to celebrate the Declaration of Independence of the US, adopted on July 4, 1776. The event is one of the most popular holidays in the country with numerous picnics, parties, barbecues, fairs and sporting events being held throughout the day.

    • Over the top red-blue-and-white parties are a signature of July 4th. Themed food, clothes and decorations are an important part of the celebration. Massive firework displays are fired across the country and beyond.

    Whether your business is located in the US or works with America-based clients, this is the event you can’t miss in your social media calendar. Hosting a 4th of July event? Check out our guide here.

    independence day fourth of july template

    6-28 Tour de France

    Arguably the most known bicycle race in the world, Tour de France is the annual multi-stage sporting competition held for more than a hundred years. First organized in 1903, the race has expanded in length and popularity, as well as the number of participants.

    The competition usually features between 20 and 22 teams, eight riders in each. Their times are compounded to determine the winner. The sporting event is now televised and one of the most popular sporting events in the world.

    tour de france template

    7 World Chocolate Day

    Be it the classic staple – milk chocolate, ice-cream with chocolate on the side, chocolate chip cookies, fruits dipped in chocolate, chocolate cake, or brownies, there’s no right or wrong way to celebrate World Chocolate Day, as long as your plan includes chocolate!

    The food isn’t just a delicious treat – chocolate is a source of riboflavin, vitamin B12, manganese, phosphorus, zinc and more. Celebrate chocolate with a themed social media campaign for your followers.

    world chocolate day template

    18-21 Comic Con

    San Diego Comic-Con International is a multi-genre convention held in San Diego, CA. Founded in 1970, the event now attracts more than 100,000 visitors who participate in the events throughout the convention – exhibits, press conferences, presentations, and more.

    comic con template

    21 National Ice Cream Day

    The third Sunday of July has been the National Ice Cream Day in the US  since 1984. President Ronald Reagan wanted to commemorate the widely loved treat by introducing Ice Cream Day, as well as Ice Cream Month (July).

    The history of ice cream spans thousands of years. The food started out as ice (or snow) combined with various flavors to make cooling desserts for the hot months of summer. In modern times, ice cream is most often consumed in scoops on plates, in glasses or waffle cones. Ice cream is also used to make ice cream cakes and as a side to pies.

    ice cream day template


    8 International Cat Day

    International Cat Day was established by the International Fund for Animal Welfare in 2002 to celebrate everyone’s beloved pet – a cat. Fierce and independent, cats make a great companion and are widely loved. They manage to command internet likes and shares even when everything else fails to.

    First domesticated over 9,000 years ago, there are approximately 500 million pet cats around today. If you are tired of hit-or-miss posts on your brand’s social media pages, do one to honor the day, and a multitude of likes is guaranteed.

    cat day template

    9 National Book Lovers Day

    No, you are not seeing double – there actually are two separate days to celebrate books: World Book Day in April and Book Lovers Day in August! National Book Lovers Day is designed to celebrate reading and literature, and organizers of themed events often encourage participants to put away their smart devices to pick up a book to read instead.

    • Start a reading challenge or host a book giveaway for your followers to help promote the day.

    book lovers' day

    27-31 Back to School

    Not a holiday in and of itself, the back to school period at the end of summer is an important part of every student’s (and their parents’) life. Buying new apparel, stationary, accessories, and electronics becomes priority number one for many, so remember to plan back to school marketing if your business offers items or services suitable for students or teachers.

    Find suitable templates in our back to school selections from 2018 and 2017. Or browse most recent templates here.

    back to school template


    2 Labor Day

    Labor Day is a state holiday in the US that celebrates the contribution of workers to the prosperity and well-being of the country. The holiday was established by trade unions and labor movements as a less controversial alternative to International Workers’ Day on May 1st.

    • The day marks an unofficial end of summer, and the celebrations often include outdoorsy activities, trips to the beach, barbecues and dance parties.

    labor day template

    21 International Day of Peace

    International Day of Peace was established in 1981 by the UN. It promotes humanitarian values and the Culture of Peace. The day is marked by educational events around the topic of peace, intercultural dialogues, workshops, community gatherings, concerts, and festivals.

    Official website:

    Hashtag: #peaceday

    international day of peace animated template

    21 Oktoberfest

    Oktoberfest is an annual festival held in Munich that attracts millions of visitors. People get together to perform traditional folk dances, eat grilled sausages, chickens, pretzels and consume copious amounts of beer.

    The event features parades of restaurateurs and breweries, as well as a costume and riflemen parade with marching bands, flags, city council, and administration officials. Oktoberfest runs for 16 days.

    oktoberfest template

    22 World Car Free Day

    World Car Free Day was set up to promote mass transit, cycling and walking. Excessive use of cars is bad for both environment and the health of the population as people move less when only using cars as their main means of transportation. Moreover, rush hour traffic jams make for notable delays in people’s commute meaning that short trips around the city can take less time on a bike than in a car.

    car free day

    26 World Contraception Day

    World Contraception Day was launched in 2007 to raise awareness about reproductive health and increase the percentage of planned pregnancies. It aims to promote available means of contraception to enable sexually active individuals to make thoughtful choices about their health and parenthood.

    The day is designed to help prevent STDs, explain how to use contraception to teens and young adults, as well as pros and cons of various means of contraception.

    world contraception day animated template

    27 World Tourism Day

    United Nations World Tourism Organization started World Tourism Day in 1980. The event is centered around the role of tourism in shaping social, cultural, political and economic values across the globe.

    The theme of the Day in 2019 is Tourism and Jobs: A better future for all.

    Official color of the day throughout the years has been blue.

    tourism template


    Breast Cancer Awareness Month

    Breast cancer is the most common cancer in women worldwide, according to World Health Organization. The day is designed to raise awareness of the disease and the benefits of its early detection. Detecting breast cancer early is the key to increasing disease survival rates, that’s why educating citizens and medical professionals about breast cancer manifestations and symptoms is important.

    The month also aims to help attract funds to breast cancer research.

    breast cancer month template

    1 International Coffee Day

    International Coffee Day is a global celebration of coffee. Observed since 2015, the day touches private companies, independent businesses, public associations, and individual coffee lovers across the globe.

    Event website:

    Event hashtag: #InternationalCoffeeDay

    international coffee day template

    4 World Animal Day

    World Animal Day promotes action for animal rights and welfare. The first World Animal Day was organized by Heinrich Zimmermann in 1925. Event attendance exceeded 5,000.

    The mission of the Day is to create a world where animals are recognized as sentient beings and their welfare is prioritized.

    action for apes world animal day template

    5 World Teachers’ Day

    World Teachers’ Day was established in 1994 to commemorate the signing of the 1966 UNESCO/ILO Recommendation on the Status of Teachers. The day is designed to help appreciate educators and advocate more opportunities for their growth and development.

    Qualified teachers are fundamental to the fulfillment of the right to education. World Teachers’ Day highlights their role in the society.

    world teachers' day template biology class

    16 International Day for Tolerance

    International Day of Tolerance has been established in 1995 to endorse the spirit of tolerance and non-violence.

    The United Nations aim for the day to help foster mutual understanding among cultures and peoples. Its purpose is to promote respect for the world’s cultures and heritage, as well as appreciation and acceptance of differences and the many ways of being human.

    tolerance day

    24 UN Day

    The UN Day is celebrated on the anniversary of the entry into force of the UN Charter that established the organization. The day is devoted to educating the broad public about goals and achievements of the United Nations.

    Celebrations include cultural performances and a food fair that features cuisine from around the globe.

    volunteering day

    27 Diwali

    Diwali is India’s biggest holiday known as the Festival of Lights. Originally a Hindu holiday, the event is now enjoyed by Indians of various religious backgrounds – Hindus, Jains, Buddhists, and Sikhs.

    The festival lasts five days. During the festive period people perform spring cleaning, decorate their homes with clay lamps and festive designs, host family get-togethers and feasts, launch fireworks, exchange gifts and wishes.

    diwali template

    31 Halloween

    Initially a Christian holiday, the day has evolved to become a popular event with people of various cultural and religious backgrounds. Halloween is known for scary elaborate themed dress-ups and parties. On this day, children wear costumes and go trick-or-treating around the neighborhood. Candy Corn, Skittles and other sweets are being handed out by the handful.

    Brands can play dress-up, too. For Halloween, incorporate the colors from our Halloween color palette into your marketing communications to make them beautifully spooky.

    Almost any company could benefit from a Halloween social media campaign, so check out our template selections for the holiday here.

    halloween animated template



    The name ‘movember’ is a mix of the name of the month (November) and the word ‘moustache’. It stands for the month of awareness about male health issues – prostate cancer, testicular cancer, and men’s suicide.

    Activists promote educational events to help men detect their health problems early and know when and where to seek treatment, as well as encourage men to adopt healthier lifestyles.

    To celebrate the month, some men are growing out beards and/or moustaches.

    movember template

    2 Dia de muertos

    The Day of the Dead is a major Mexican holiday that celebrates deceased loved ones – family members and friends. The rituals throughout the holiday are meant to support spiritual journeys of the departed. The holiday is estimated to have been observed for at least 2,500 years.

    As part of the tradition, people decorate graves of their dead with marigolds that are believed to attract the souls of the deceased to the offerings. A skull is a common symbol of the day. Mexico City hosts a grand parade to celebrate the Day of the Dead.

    dia de muertos template day of the dead

    13 World Kindness Day

    Introduced in 1998, the day was first celebrated in 2009 in Singapore. It is set to highlight the kindness as the fundamental part of the human condition, as it bridges the divides of race, religion, political views, gender, and distance.

    The day is often celebrated with flash mobs, free hug initiatives and handing out kindness awards to celebrate the most charitable members of local communities.

    world kindness day

    28 Thanksgiving

    One of the most popular holidays in North America, Thanksgiving is celebrated on the fourth Thursday of November in the US and the second Monday of October in Canada. The holiday has historical and religious roots, but now is often celebrated as a secular one by many, as its key meaning is to give thanks to people and blessings a person has in their life.

    Typical Thanksgiving is centered around a family feast featuring traditional dishes like turkey, stuffing, potatoes, cranberry sauce, pumpkin pie, corn, and more. Check out our Thanksgiving templates here.

    thanksgiving template instagram story

    29 Black Friday

    Black Friday is observed on the next Friday after Thanksgiving and is a discount paradise rather than an actual holiday. Anticipating holiday shoppers looking for Christmas gifts for their loved ones, stores and outlets offer massive discounts on this day.

    Black Friday deals attract millions of people, and since 2005 it’s the busiest shopping day of the year in the US. In 2018, shoppers have spent an estimated $59.6 billion. Plan your Black Friday deals ahead of time and prepare supporting graphics using VistaCreate templates.

    black friday instagram story template


    2 Cyber Monday

    Retailers love Black Friday so much, they’ve started stretching the day over the whole weekend. In the recent years the phenomenon of Cyber Monday – online shopping deals on the Monday following Thanksgiving/Black Friday weekend for those unwilling to hit brick-and-mortar stores.

    cyber monday instagram story template

    10 Nobel Prize Day

    Nobel Prize is the most known academic award in the world. It was originally established by the Swedish scientist Alfred Nobel. The prizes are handed out at an award ceremony in Oslo on December 10.

    The awards consist of medals, diplomas and award money. The awards are mostly funded by Alfred Nobel’s personal fortune that has been invested in stocks and bonds. The Economics Prize was established and funded by the Swedish Central bank in 1968.

    Mark the day by a themed social media post and start a discussion around your favorite (or, alternatively, the most recent) scientific breakthrough honored or, on the contrary, overlooked by the Nobel Committee.

    science animated template

    22-30 Hanukkah

    Hanukkah is an eight-day Jewish holiday that celebrates the rededication of the Holy Temple – a sacred building reclaimed by the Jews in the second century BC, after they drove the Greeks away from the area.

    The tradition to observe the holiday for eight days comes from the legend that one-day supply of olive oil left in the temple by the Greeks lasted the Jewish warriors for eight days, enabling them to have a lit menorah until they made enough pure new olive oil to use in the future. Subsequently, menorah is one of the key symbols of the holiday.

    hanukkah template for social media

    22 First Day of Winter

    First Day of Winter is observed on December 22 in 2019 – it’s the day of winter solstice and is the shortest day of the year. Celebratory events throughout the day are often focused on the fun winter activities, like skiing, skating, snowball fights, sleighing and more. Snow, ice, and the color of white are the leitmotifs of the day.

    Celebrate the First Day of Winter with one of VistaCreate templates from our collection or by using the colors from our Winter color palette.

    first day of winter template

    25 Christmas

    Christmas has long expanded beyond the purely religious celebration of the birth of Jesus Christ. The festivities start weeks before the actual Christmas day with multiple parties and celebrations taking place in many homes and offices throughout December. Christmas is now a mix of pre-Christian, Christian and secular traditions and themes. Multiple movies and songs celebrate the day and promote the spirit of kindness, respect and helpfulness.

    Regardless of your way of honoring Christmas (if any), a themed social media campaign is a must for most businesses. Here’s a selection of templates for your visuals.

    christmas template

    26 Kwanzaa

    Kwanzaa is a celebration that honors African heritage in the African-American culture that was first celebrated in 1966.

    • The holiday aims to highlight the values of family, community, nation, and race.

    To mark the occasion, families decorate the house with art, colorful African cloth, and fresh fruits.

    31 New Year’s Eve

    New Year’s Eve is a party to mark the end of a calendar year and the beginning of a new one. Parties and celebrations normally start a few hours before midnight in each country’s respective time zone and last into the wee hours of the morning.

    Beautiful firework displays are the signature feature of all celebrations. Australian megalopolis Sydney is one of the first big cities that greets the new year, and its firework display is often the most spectacular. Dubai, Singapore, and London try to rival Sydney with their impressive setups.

    Check out our free themed templates for your New Year’s Eve Instagram Stories in this post.

    new year's eve template

    Love our calendar? Bookmark this page for future reference! Use trimmed down version of the calendar for at-a-glance view in a Google Sheet doc here.

    VistaCreate Team

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