100 Free Tools to Do Your Own Marketing. Part 2

Enjoyed all the marketing tools to help you produce content for brand promotion in the first part of our guide? Let’s move from creating to managing...

100 Free Tools to Do Your Own Marketing. Part 2

Enjoyed all the marketing tools to help you produce content for brand promotion in the first part of our guide? Let’s move from creating to managing with the second part of the blog and explore the tools on the right side of our comprehensive infographics.

Come over to the dark side of digital marketing and get into the quantitative stuff – lead generation and management, SEO, mentions, and all the numbers crunching you can take! Here are the units of the Manage section of our infographics:

  • Organize your work
  • Manage your social media
  • Manage SEO
  • Audit your website
  • Nurture leads
  • Track mentions

Take a look at the infographic and scroll down to discover all the detailed tool descriptions for the listed services. Use page search (Ctrl + f) to find tools by keywords.

100 Free Tools to Do Your Own Marketing. Part 1

Organize your work

  1. Trello. This simple platform allows you to quickly organize work projects, individual tasks and plans in an intuitive interface. Free and flexible, the tool helps you manage any project in collaboration with anybody.
  2. Station. “Web browsers aren’t designed for work,” says the promo for the platform. It invites you to fit all your web-applications into one smart workstation and combine apps to save time, search everything in one go and receive all the timely notifications.
  3. Slack. Small teams can use Slack for free to organize their work, share files, manage apps (up to 10 in the free plan), create public and private channels, as well as make one-on-one voice and video calls.
  4. Uberconference. Use this service to make conference calls with up to 10 participants for free, share screens and documents, record calls. Sign in, add your company name, phone number, upload your photo and start calling!
  5. Asana. Track team work with this organization tool that allows up to 15 participants in a free account. Add tasks, manage projects and talk to your colleagues. The project’s customers list is quite impressive – who doesn’t want to have at least something in common with the NASA?;)
  6. Hellosign. This workflow assistant helps you fill in and sign documents directly in Google Drive. The cloud-based tool allows electronic signature implementation and use for your business transactions.
  7. Dropbox. The service offers cloud storage, file synchronization, and personal cloud with Dropbox Basic account. It’s free and comes with 2 GB of space. Download free apps to access Dropbox from your computer, phone, or tablet.
  8. Evernote. Store and share information quickly and securely using this popular notes app. Take notes, keep a journal, manage projects, and create to-do lists – the service’s basic plan allows you to jot down ideas, capture inspiration, organize files and share content with others.
  9. Cyfe. Monitor and share vital business data in real time using this cloud-based all-in-one business dashboard. The service assists with data collection, helps create reports and distribute them.

Manage your social media accounts

  1. Embedsocial. Embed photo albums from social media, Instagram Stories or your company’s reviews directly into your website. Use the service for free for up to 10 albums. Your embedded photos are updated every 24 hours.
  2. Facebook Debug. Official tool by Facebook shows you the data used to create a Facebook or Messenger post whenever they are shared by users. Paste the link into the debug field and hit enter to get the analysis and preview of the post.
  3. Tweriod. The tool analyzes both your own tweets and those posted by your followers to determine the best times for you to tweet in order to reach your target audience effectively. The free plan allows to include up to 1,000 of your followers in the research.
  4. Mustbepresent. Get a free social media engagement report by one of the social media management industry leaders Sprout Social. Gauge your brand’s social media responsiveness and compare yourself against industry benchmarks.
  5. Likealyzer. Analyze your Facebook page performance, provide recommendations, compare your page to competitors, partners and brands you admire. Get recommendations of similar pages to watch. The tool converts raw Facebook analytics into an on-demand report.
  6. Fanpage Karma. Free for one page, this tool will provide Facebook KPIs and benchmarking graphs for your posts. It helps monitor search terms and mentions and will send you alert emails.
  7. Barometer. Agorapulse Facebook Page Barometer provides post insights – percentage of fans reached, engagement rate, share of people talking about the post, and the amount of negative feedback detected. The tool also calculates monthly organic and viral reach.
  8. SharedCount. This simple tool shows how many Facebook shares your website has, as well as the number of Pins and Stumbles (you probably won’t be needing that bit of stats anymore though, since StumbleUpon has shut down this past June, bonus tip though – StumbleUpon’s moved to Mix, which allows you to share and curate content).
  9. BuzzBundle. Geared to support your SMM, the tool helps manage social media, find online conversations about your company or products and engage with your audience. It allows you to publish posts directly from the interface and explore your brand mentions.

Manage SEO

  1. Screaming Frog. Screaming Frog’s SEO Spider crawls websites to evaluate onsite SEO. It taps websites’ links, images, CSS, script and apps like a search engine and analyzes results. Find broken links, duplicate content and generate XML sitemaps.
  2. Peek. The service instantly analyzes any SEO issues on your website, highlights mistakes and offers insights to help optimize your content and improve website usability. The analysis takes just a few minutes.
  3. Google Search Console (previously Google Webmaster Tools). Another useful tool from Google helps you measure your website’s traffic and performance, identify and fix issues, as well as improve your Google Search results ranking.
  4. SEOquake. This SEO toolbox is a browser extension that provides web page SEO analysis on the fly. The tool compares domains and URLs in real time, examines internal and external links, performs SEO audit.
  5. Serprobot. Check your search engine ranking position with this free tool. The service allows you to find your website ranking position in real time for select keywords. Enter up to five keywords and check the ‘I’m not a robot’ box to get your results.
  6. Segment. Track users on your website or app – up to 1,000 monthly tracked users are included in the free account. Use the tool’s debugger to view live data passing through the service to test your tracking code.
  7. Copyscape. Search for copies of your page on the web – enter your page URL and see if there are any copies of your content online. If you content has been duplicated on another website, the tool will provide a link and highlight the identical content.
  8. Seochat’s Advanced Meta Tag Generator & Google Search Results Preview. The tool helps you extract page title, keywords, subject, robots, page language, and even the author’s Google+ profile.
  9. Google’s Mobile-Friendly Test. Determine how mobile-friendly your website is with this simple SEO tool from Google. Enter a URL and run the test. If there are any loading issues, the tool will provide a detailed overview of the errors.

Audit your website

  1. Mixpanel. Core analytics for your website. Free plan includes 5 million data points per month, 5 projects, limited core reports, 60 day data history, and allows up to 3 members per project.
  2. SimilarWeb. Measure and track your digital market share with the multi-device market intelligence from SimilarWeb. The free plan includes 5 results per metric, 1 month of mobile app data and 3 months of web traffic data.
  3. GTmetrix. This tool analyzes the speed of your website and provides useful insights to help make it faster. Find out how well your website loads and get actionable recommendations to optimize it.
  4. Pingdom. Use this free speed test to determine load time for any page, its rank against other tested websites, your page size and performance grade. The tool provides performance insights, categorizes content size and requests by content type and domain.
  5. Varvy. This SEO tool helps estimate how well a page follows the Google guidelines. Enter a URL and see reports on Googlebot access, mobile devices, security, accessibility, page speed, robots.txt guideline and more.
  6. WebPageTest. Enter website URL, choose test location and browser, adjust advanced test settings and get results. Get comprehensive performance results, including load time, first byte, speed index and more.
  7. Website Grader. The tool grades your website by performance, mobile compatibility, SEO and security. The report includes page size, speed and HTTP requests recommendations, as well as evaluates browser caching and page redirects.
  8. Google Developers PageSpeed. Get separate insights for mobile and desktop regarding page load speed and SEO complete with optimization guidelines from Google Developers PageSpeed.
  9. Siteliner. Find duplicate content and broken links, estimate the amount of pages skipped by search engines and find out the shares of common and unique content on your website. Compare your average page size, load time and number of words per page with other websites.

Nurture leads

  1. Sumo. Register with the service to get an HTML code to install Sumo on your website. Get free weekly analytics and use a free account for under 200 subscribers complete with basic email integrations and pro design tools.
  2. Drip. The service is free for users with 100 or less subscribers. It offers integrations, tracking, marketing automation, personalization, analytics and reporting. To use the service, install JavaScript snippet, import your subscribers, and activate your campaign or workflow.
  3. Hubspot CRM. Use this free CRM to manage contacts and company insights, keep company records, track meetings, schedule emails and more to help build deeper relationships with contacts and customers.
  4. Freshsales. The free forever plan of this sales CRM offers leads, deals, contacts, and accounts management tools, email services, built-in phone, a variety of useful integrations, mobile apps, and more.
  5. Zoho CRM. Zoho CRM free version is open for businesses with up to 3 free users and helps manage leads, documents, mobile apps and more stuff to help your small business get on its feet.

Track mentions

  1. Mentionmapp. Join as a free member and explore your mentions on Twitter – get mention and retweet maps, filter hashtags, see what’s trending and discover suggested Twitter users in various categories for you to follow or mention.
  2. Awario. This online tool shows online conversations about your business in simple graphic charts, compares your performance to competitors and provides handy email updates. Track your brand mentions, compare the results to competitors, get reports, and find leads.
  3. Google Alerts. They aren’t just for ego stroking – set alerts to your brand name to track conversations on the web, in blogs, the news, books, video and more. You can limit the results by region and language.
  4. Twitter Report from Union Metrics. This tool provides a quick snapshot of any Twitter account, hashtag or keyword reach and exposure. Discover the most retweeted tweets about an account, hashtag or keyword, as well as top contributors to the topic.

In conclusion

Studied all the 100 free tools to do your own marketing in the present post, as well as yesterday’s part 1? Time to discuss all the useful discoveries in our VistaCreate Users Facebook group and share any tools we might have missed!

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VistaCreate Team

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