Looking for information about #ramadanfeast? Ramadan Feast is a national holiday in Turkey that celebrates the end of #ramadan. Keep on reading this article to find out more about the history, traditions, and marketing ideas for this big event.
The history of Ramadan Feast dates back to 610 CE when the Quran was revealed to the Prophet Muhammad and Ramadan was named a Holy Month when Muslims fast from dawn till sunset with no food or water.
Ramadan Feast, or the holiday of Eid ul-Fitr in Turkish, is one of the earliest and most important traditions of Islam when people feast and celebrate the end of Ramadan with their family and friends.
Although this holiday has a long and unique history, it’s still an important event today, so it’s no wonder that with the times many traditions were shaped around this big date.
Ramadan Feast is celebrated for three days in Turkey, so there are many traditions people follow during this period, and some of them include:
- Having a large and tasty breakfast. After a month of fasting, it’s no wonder that people are happy to enjoy tasty food and various meals. It’s common to make a large breakfast and send invitations to your family to share this time with them.
- Visiting relatives. Ramadan Feast is a family holiday and people usually spend this time with their relatives. From visiting each others homes to traveling abroad together, there are many ways for Muslims to spend quality time with their family and they never miss an opportunity to get closer with the most important people in their lives.
- Showing respect to older people. This holiday is also aimed at showing appreciation to the elderly, so children often draw pictures for their grandparents, visit them, and kiss their hands as a sign of respect.
- Wearing traditional outfits. Ramadan Feast is a big holiday, Muslims pay close attention to it. They often get ready for the occasion in advance, so they buy special outfits called “bayramlık” to celebrate the day.
- Watching Turkish shadow plays. Children play an important role in Ramadan Feast traditions, so the government organizes outdoor shadow plays and kids have an opportunity to enjoy funny plays like Karagöz and Hacivat for free.
- Taking family photos. Since people gather with their families to celebrate the end of Ramadan, it’s a perfect time to capture the happy moments of their lives and take family photos to decorate their houses.
- Remembering and honoring the dead. Many people believe that Ramadan Feast is a perfect time to recognize the dead too. Thus, Muslims cook “pişi”, a special meal to treat neighbors in remembrance of their dead relatives. It’s also common to visit the cemetery on this day.
Although this holiday is not about having fun at the party, it’s still an important event for all generations and it’s a perfect time to show your respect to Muslim culture and local Turkish traditions.
At first blush, it seems that running a social media marketing campaign dedicated to Ramadan Feast isn’t the best idea. Although the holiday is religious, it’s popular among Muslims around the globe and they pay close attention to companies that help them celebrate this special event.
Do you use Instagram for business promotion? Great! Do you plan to send email newsletters? Awesome! And even if you want to find offline marketing ideas for your local business, there are some tips and tricks for you, too.
No matter what your business domain is, whether you work in the retail or restaurant industry, there are many marketing ideas for your brand promotion during Ramadan Feast.
- Send greeting messages. If your target audience puts the holiday high on the list, it’s important to congratulate them. Send personal emails or spread awareness about the holiday on social media.
- Use holiday-related hashtags. Although this holiday is religious, Muslims are still active social media users, so use holiday-related hashtags and therefore increase brand visibility.
- Publish religious quotes. Many Muslims claim that Ramadan is a very special time for getting closer to God, so it can be a good idea to cite Quran quotes that show the importance of this event.
- Share exclusive deals and offers. Taking into account the importance of this holiday, it's no wonder that people get ready for this event in advance. From buying the best outfits to planning delicious meals, they must be interested in various deals and offers that can help them save time and money.
- Offer a limited holiday menu with specials. Ramadan Feast is known for its variety of traditional Turkish dishes and sweets, so restaurants and cafes can recognize the holiday by putting the most popular meals on their menus.
- Organize a three-day giveaway. It goes without saying that people love free stuff and when you give them an opportunity to win something valuable, there’s a bigger chance to increase trust and loyalty to your brand. Thus, you can organize a three-day giveaway on social media platforms and celebrate the holiday with your target audience.
- Suggest your products as gifts. People often prepare gifts to their relatives on this day, so they may need your assistance to choose the right presents for their nearest and dearest. For brands, this means an opportunity to offer your product as a gift idea when creating gift guides.
No matter what marketing campaign you’re planning, visual content plays a key role in delivering your brand message to the target audience. From upgrading your brand logo to creating holiday-related social media graphics and email headers, it’s better to stick to traditional colors that represent this holiday visually.
If you want to create beautiful images that resonate with Ramadan Feast, consider using the following colors in your visuals:
- Purple and Dark Violet symbolize wealth, wisdom, dignity, pride, and independence. They are also associated with ambition.
- Yellow represents happiness, remembrance, honor, and joy.
- Green and Turquoise symbolize new life and growth. These colors also represent harmony and freshness.
Muslims often decorate their houses for Ramadan, so it’s important to know the traditional colors of Ramadan Feast to grab the attention of your target audience with beautiful social media designs.
There are not so many symbols of Ramadan feast, but the following ones represent the holiday and they are associated with this three-day period, so it won’t require much time or effort for Muslims to establish a connection between these symbols and the holiday:
- Crescent moon
- Traditional desserts
- Turkish tea and coffee
Whether you run a business in Turkey or Muslims are one of your target audience segments, organizing a marketing campaign around Ramadan Feast is a proven way to respect the culture and traditions of this nation and stay one step ahead of your competitors who ignore this big holiday.
Templates for Ramadan Feast