Passover

The Passover lasts for a whole week in early spring and celebrates the liberation of Jews from slavery in Egypt. The word Passover refers to the night when God passed by the houses, killing the Egyptian firstborns and sparing the Jews.

History

Traditions

Marketing Activities

History of Passover

The event originated in the Torah, where the word pesach refers to the old Passover prey, also known as the Paschal Lamb. During the 10th plague on the Egyptians, God “passed over” the houses of the Jewish population. This holiday is the story of the mass migration from Egypt that also celebrates the freedom of Jews.

Passover Traditions

Whether you’re planning a Passover social media marketing campaign or you simply want to show your respect to this national holiday, consider organizing a marketing activity for your brand. Here are several marketing ideas that can help you celebrate the holiday:

Use trending Passover hashtags: Whether you use Instagram for business or have a business profile on Facebook, Twitter, and Linkedin, it’s a good idea to share posts with relevant hashtags that show your appreciation for Passover. When you greet your customers on the holiday, simply add #Passover and #Pesach hashtags to let other people discover your content on the web easier.

Show how your company celebrates Passover: Sharing ephemeral content keeps the audience engaged, so it’s a good idea to go Live or publish Stories that show how your company celebrates the holiday. Alternatively, you can create unique slogans or add some context to your logo and temporarily publish them on the period of Passover.

Share interesting facts about Passover: If you want to send an email newsletter or share social media posts, you can dedicate information to this holiday and find out interesting facts about it to share with your target audience.

Organize an 8-day giveaway: The idea of free stuff is always good as people are always happy to get something for nothing. Since Passover lasts 8 days, it’s a good idea to give away something valuable each day.

Ask your employees to share their family traditions: Planning your marketing campaign in advance, you can interview your employees and create images with their quotes to use in your social media marketing campaign or email marketing.

Make up a list of activities for your customers: People spend time with their friends and family, so it’s more likely they are looking for interesting ideas on how to make this holiday delightful. If you want to please your customers, gather the list of concerts, festivals, exhibitions—everything they can do during Passover to get closer to their friends and family.

No matter what your business domain is, there are many ways to organize your marketing campaign around Passover. And if you want to go the extra mile, take a look at traditional colors and symbols to make your campaign outstanding.

Marketing Activities for Passover

Whether you’re planning a Passover social media marketing campaign or you simply want to show your respect to this national holiday, consider organizing a marketing activity for your brand. Here are several marketing ideas that can help you celebrate the holiday:

Use trending Passover hashtags: Whether you use Instagram for business or have a business profile on Facebook, Twitter, and Linkedin, it’s a good idea to share posts with relevant hashtags that show your appreciation for Passover. When you greet your customers on the holiday, simply add #Passover and #Pesach hashtags to let other people discover your content on the web easier.

Show how your company celebrates Passover: Sharing ephemeral content keeps the audience engaged, so it’s a good idea to go Live or publish Stories that show how your company celebrates the holiday. Alternatively, you can create unique slogans or add some context to your logo and temporarily publish them on the period of Passover.

Share interesting facts about Passover: If you want to send an email newsletter or share social media posts, you can dedicate information to this holiday and find out interesting facts about it to share with your target audience.

Organize an 8-day giveaway: The idea of free stuff is always good as people are always happy to get something for nothing. Since Passover lasts 8 days, it’s a good idea to give away something valuable each day.

Ask your employees to share their family traditions: Planning your marketing campaign in advance, you can interview your employees and create images with their quotes to use in your social media marketing campaign or email marketing.

Make up a list of activities for your customers: People spend time with their friends and family, so it’s more likely they are looking for interesting ideas on how to make this holiday delightful. If you want to please your customers, gather the list of concerts, festivals, exhibitions—everything they can do during Passover to get closer to their friends and family.

No matter what your business domain is, there are many ways to organize your marketing campaign around Passover. And if you want to go the extra mile, take a look at traditional colors and symbols to make your campaign outstanding.

Colors of Passover

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There are no traditional colors of this holiday, but some people consider all shades of red, green, blue, and white colors as typical ones for Passover. Red symbolizes the sprinkling of the blood on the doorpost and white symbolizes sheep that was butchered.

Symbols of Passover

There are three main Passover symbols: Pesach, Matzo, and Maror. They symbolize gratitude, trust, and grit. With these three powerful gifts, people sit around their Seder tables and thank God for the miracle of freedom. All in all, Passover is all about the Jewish people, their history and traditions.