Planning your January social media calendar is easy. Use the opportunity, while everyone else is still vacationing or getting back on board with their daily working routines. Make a beautiful cover picture for your Facebook group, create a couple of greeting posts and plan emails to remind users about your brand or services.
The January marketing calendar seems a bit empty for most marketers. In fact, lots of important worldwide and national celebrations are exactly in January. Besides the New Year, there’s also Chinese New Year, World Tourism Day, Orthodox Christmas (a religious holiday, according to the Julian calendar), Martin Luther King Jr. Day, and other events.
The key symbol of January is a snowdrop flower that mostly grows in Central and Southern Europe under the snow, hence the name. It symbolizes the fresh start and blooms while other flowers are still sleeping. Snowdrops usually grow in groups, so use this symbol in your social media designs and printable cards to add a bit of chic and remind users that the weather is not important when you spend time with the ones you love.
We gathered all the major events in our calendar for January to help you smartly plan marketing activities. Browse each holiday to find out dates, its history, main symbols, hashtags, and ideas for campaigns.