November 20th is celebrated as an occasion to promote children’s rights and speak up for those who cannot yet speak up for themselves. This international commemoration unites various countries in awareness-driving events and charity causes.
World Children’s Day holiday was established in 1954. On November 20th 1959, the UN General Assembly adopted the Declaration of the Rights of the Child. World Children's Day promotes international togetherness, awareness among children worldwide, and eagerness to improve children's welfare.
In different countries, the date of the observation varies, yet June 1st and November 20th are the most popular dates recognized in the vast amount of countries. June 1st is called International Children’s Day, while November 20th is usually called World Children’s Day, or Universal Children’s Day.
International Children’s Day has a theme set up by UNICEF. It focuses on one of the primary children’s rights, such as a right for clean water and a safe climate, or right for education without disruptions.
It’s a tradition to have an awareness talk on that day in primaries and kindergartens. Businesses on Children’s day would tie in with the children-driven initiatives, or run an entertainment event for all their employee’s kids.
Broadcasters air programs for kids, while movies and restaurants would usually provide some kind of a family or a kid-pack discount.
Wearing blue on Children's Day is an easy way to join the global observation, show your support to future generations and raise awareness.
Go blue for a day! Brands, people, landmarks and celebrities eagerly pick up this approach to transform the ordinary period into funny promotion.
A unique activity for the World Children’s Day is the kids “takeover” over your business or stand. Too much for you? Then maybe change the models in your branding campaigns to kids for a day?
If you’re represented widely in the media, World Children’s Day fundraiser marathon is a surefire way to get your information out, and your audience engaged and excited. McDonalds has been doing it for decades now, raising millions of dollars for the Ronald McDonald House charity fund.
On World Children’s Day, social media is the opportunity to speak to each of your followers in a personal way. Ask your customers what they want most for their kids, or what they wanted most when they were kids. Then find a way to turn this collective wishlist into actionable strategy – a lucky draw, a randomizer, or a start of a grassroots movement.
On Instagram, Children’s Day gets huge with all the mommy bloggers and early educators posting their campaigns. Make most of this occasion to get some User Generated content, encouraging the followers to use the “babyface” filter.
If you’re planning an activity for a toy brand or a kids’ products on that day, make sure to double-check how you communicate your activation purpose. If consumers will feel that your message is shallow and plainly profit-driven, you may encounter a backlash.
Templates for World Children’s Day