Marketing calendar 2021 July Independence Day in the USA
  • History
  • Traditions
  • Marketing Activities

History of Independence Day

American colonies were subject to the monarch of Britain for many years. However, the American Revolution occurred between 1765 and 1783, and it changed history. As a result of this revolution, the Continental Congress declared the independence of the thirteen colonies on 4th of July, 1776. That day is considered to be the first Independence Day in the history of the United States.

Although many things have changed since then, people have established common traditions they follow even today. Not only do common people share festive messages on social media, but also international companies organize holiday-related deals to congratulate Americans on this special event.

Independence Day Traditions

Nowadays, this day is associated with parades, carnivals, fairs, and other ceremonies. Americans also receive invitations from their friends and family to spend time together: BBQs, picnics, concerts, eating specials, and more activities.

Listen to the Presidential speech: Being an independent country is an important achievement, so it’s no wonder that people commemorate the Declaration of Independence of the United States and the President delivers the speech to highlight the importance of the event and cheer up the nation.

Celebrate publicly: Independence Day is a big holiday for Americans, so they are happy to share positive emotions with their family, friends, and other citizens. Thus, it’s common for this day to celebrate publicly and visit fairs or parades and organize BBQs and picnics in the parks. After all, why not become closer to your nation?

Attend parades: This holiday is aimed at celebrating independence from Great Britain and the national strength. Thus, the National Independence Day Parade (or the 4th of July Parade) takes place annually in the National Capital Region of the United States. Although it’s the largest and the most popular parade, there are many other parades across the country that honor the power of the US.

Listen to patriotic music: As a patriotic holiday, Independence Day is a day of the national anthem and patriotic songs such as The Star-Spangled Banner by John Stafford Smith and God Save the Queen by Benjamin Britten.

Respect the American flag colors: The traditional colors of Independence Day are the colors of the American flag (red, blue, and white). Not only do people fly the American flag and decorate their houses with Old Glory, but they also choose red-blue-white clothes for this occasion.

Enjoy fireworks: It’s hard to imagine the celebration of Independence Day without fireworks. However, this tradition has a long history that dates back to 1777 when the government fired 13 rockets to represent the 13 states and let the whole country know about independence.

Not only do people have traditions they follow on Independence Day, but they also spend a considerable amount of time discussing this holiday on social media profiles which is a great opportunity for marketers.

Marketing Activities for Independence Day

It’s in our nature to feel closer to people (and brands) that have something in common with our views and beliefs. When companies recognize and celebrate the trending holidays and awareness days, it gives them an opportunity to connect with the target audience and establish long-term relationships with potential customers. Thus, many businesses pay close attention to the digital marketing holiday calendar to keep up with current trends.

Decor your social media profiles: If you have business profiles on Instagram, Twitter, or Facebook, it’s a good idea to add the festive spirit to your accounts. Whether you want to add holiday-related symbols to your logo, share greeting posts, or publish relevant quotes, it’s important to keep in mind the traditional colors of Independence Day.

Launch a new collection in festive colors: Working in the retail industry, you can develop and launch a new collection of goods in festive colors. Since many people seek out unique ways to make their nearest and dearest happy, offering holiday-related collections can be a funny and interesting promotion of your brand.

Offer a time-limited discount or sale: When you offer time-limited discounts or sales, you not only satisfy your customers’ needs but also create a sense of urgency that encourages consumers to make purchase decisions faster. Moreover, Independence Day is one of the most important holidays for Americans, so it’s just the perfect occasion to surprise your customers with a sale.

Organize a holiday-related giveaway: Most people love gifts, so running a giveaway in honor of Independence Day is a great idea to celebrate the holiday, boost engagement, and increase brand loyalty. Although it’s easy to organize a giveaway, it’s important to keep in mind that you need to choose a prize that resonates with your target audience, announce the contest in advance, and keep it simple.

Attend offline events: There are many events on Independence Day and when your business sponsors events or takes part in them, it helps to spread the word about your company without being pushy. If you want to understand how to make the most out of offline events, you can create festive slogans, associated with your brand name, for example.

Celebrate with your team: Since this holiday is associated with a family gathering and many people say that their work is their second home, it’s a great idea to organize a team-building event, dedicated to Independence Day. Moreover, you can go live or post photos of your coworkers on social media as it can help to humanize your brand and recognize the holiday.

Whether you’re an American company or target at the American market, celebrating Independence Day is important to keep up with trending topics and get closer to your target audience. Moreover, it’s easy to choose a marketing activity that meets your business goals and budget.

Colors of Independence Day


Since many marketers run Independence Day social media marketing campaigns, it’s important to know what colors are considered to be festive on this day.

In short, the colors of the American flag (red, white, and blue) are traditional colors of Independence Day. As you know, all of these colors have meanings.

Red signifies hardiness and valor. White stands for purity and innocence. Blue represents vigilance, perseverance, and justice.

Although the above-mentioned colors are traditional, it’s a good idea to use various shades of red, white, and blue. Plus, you can add gold color to your marketing pictures during this period as it’s associated with wisdom, wealth, grandeur, and prosperity.

Symbols of Independence Day

When it comes to Independence Day, you can see a great variety of symbols attached to this holiday. People often use symbols such as the Liberty Bell, the bald eagle, fireworks, American flag, Uncle Sam, the Statue of Liberty, etc. While some of these symbols, for example, the Liberty Bell, have the history, others are just common things people often use or post during this holiday.

Templates for Independence Day

The upcoming holidays

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