August is the eighth month of the year, the last month of summer in Northern countries, and the last month of winter in Southern ones. It symbolizes beauty, love, and rest. You can plan your August social media content calendar in a relaxed way because lots of people take holidays.
Whether you’re a brand, influencer, small-business owner or creator, social media marketing is fundamental to increase brand awareness and reach your target audience.
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More details about this event
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There are many religious August holidays. For example, the Assumption of the Blessed Virgin Mary is a very important event in European countries. August’s marketing calendar is shaped by such fun and leisure events as La Tomatina, International Cat Day, and Book Lovers Day. Create designs that are related to these holidays to grab the attention of those celebrating. Add a pinch of positive vibes by making funny animations, memes, beautiful stories and posts and let everyone know about your brand’s sales by adding holiday-related hashtags.
In most European countries, people take vacations in August and head for the Southern parts of Italy, Spain, Portugal, and Greece. It seems like a great opportunity for marketers to have a rest as well, but don’t forget that people also love shopping while on vacation. August is perfect for small sales, or just inspirational posts on social media. Whatever you decide to do, do it with the aim of having a really good time because August is all about that.