What should I include in a newsletter?

Newsletter content depends on your goals. For example, an email with feature articles and a promo newsletter require completely different layouts. However, there are some common elements that are necessary for newsletter design — visuals, headings, body text, and a CTA button. You can even include some interactive elements if you wish. Depending on your marketing task, you can add and shuffle the elements of design as you like.

Do I have to be a professional designer to make a newsletter?

Not at all! You can design a professional newsletter even if you’re not a designer. Thanks to VistaCreate’s customization options, editing tools, and templates, anyone can create designs.

Can I send out my newsletters from VistaCreate?

Although VistaCreate features the newsletter maker, it’s not an email automation platform. You can create a design with us and then organize a mailing list through one of the popular tools such as Mailchimp, Sendinblue, etc. If you pair VistaCreate with one of these, you can get an effective customer acquisition and retention tool.

Create a Newsletter that Converts

Want subscribers to enjoy your emails and click on offers right away? See how you can boost the effectiveness of your email marketing and improve the conversion rate with a captivating design. Use the VistaCreate newsletter maker to create emails that people will love!

Design a newsletter

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Design emails like a pro

Create professional newsletters without a team of designers and marketers! Our newsletter maker features 125+ ready-made templates for all businesses. Just pick a design and customize it with your content. Using VistaCreate, you can craft newsletters even if you are not a designer.

Make a newsletter

Features and tools for your newsletter design

VistaCreate has everything you need to create an excellent email design by yourself. Here are some of the top tools and features you can use to create engaging newsletters.

Templates

Fonts

Objects

Photo library

Brand kit

Customizable templates

Our newsletter creator offers ready-made templates with images, text blocks, and CTA buttons. With these pre-made layouts, you just need to add your own images and text to create well-balanced designs in no time. Explore our templates to find the one you need: an email with featured articles, a monthly newsletter, or a promo template for sales and offers.

Pick a template

Pre-selected fonts pairs

You don’t need to be an expert in typography to create newsletters people will want to read! Our designers have prepared complementary font pairings that you can use for your titles and text. Select a pre-selected pair or choose an individual font from our library of 680+ fonts to get a professional design. If you have your own branded font, you can upload it and use it with any of our free newsletter templates.

Create a newsletter

Graphic elements and objects

Feel like something is missing from your design? Add personality to your newsletter by using arrows, frames, icons, emojis, or other graphic design elements. Access our library of more than 50,000 objects and pick anything you want! All the graphic design elements in our free newsletter maker are editable, so you can adjust them as you like. With graphic objects, you can boost your newsletter design and create your own recognizable style.

Explore objects

Quality photos and vectors

If you need eye-catching images for your newsletter, explore our library of stock photos and vectors to find visuals that suit your needs. Our newsletter creator features over 70M+ images for any business. Just select a photo, drag and drop it onto a template, and get a stunning design!

Browse photos

Brand kit and styles features

Once you’ve found the perfect newsletter layout, add your branding to it. Apply brand colors, fonts, and logos from your Brand Kit to personalize your designs. If you want to pull colors from templates and apply them to your own, use the Styles feature. Experiment with different styles and create unique designs in minutes!

Learn more

4 tips on creating the most engaging newsletter

Balance text and visuals

When designing a newsletter, opt for a composition with the perfect balance of visuals and text. Make sure they work well together, so that the email is engaging and informative. This way, you can better appeal to your subscribers and make them read your newsletter till the very end.

To simplify your design process, we created the newsletter maker that provides ready-made newsletter templates. All you have to do is to replace the default text and photos with your content — and you’re good to go!
Focus on readability

Even though you have more than 680 fonts to experiment with, remember to maintain text readability, as it helps readers understand your message better. Keep in mind that subscribers can open your email on a smartphone, and they have to be able to read it easily. To achieve this, we recommend choosing simple and popular fonts from our collection, such as Helvetica or Montserrat. These fonts are easy to read and have stood the test of time.
Choose a minimalist design

Depending on your project, it can be a good option to choose minimalist layouts for your newsletter. A simple design will make it easier for readers to focus on your message and fully digest the information. Our newsletter creator offers lots of minimalist templates suitable for any type of email. Even after you customize a template with your own photos, fonts, and colors, the composition will remain simple and elegant.
Diversify your newsletters

To grow your business with email marketing, you must find a way to keep your subscribers engaged and interested. To do so, alternate promo emails with monthly newsletters, tips, and articles. Also, experiment with content types and use text, photos, and GIFs. If you have a video to promote, link a CTA button to the video on your YouTube channel. Explore your content options and experiment with emails to see which ones convert.

Get full design power with

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Access thousands of premium templates for your projects
Design using files from a library of 100M+ photos, videos, vectors
Remove backgrounds from your images with a single click
Unlock infinite Brand Kits, unlimited storage, and version history
Collaborate with up to 10 members in your Team Account
Make your own stickers, quickly resize designs, and more

How to make a newsletter in VistaCreate

Step 1

Pick a format

Enter “Newsletter” in the search bar to find pre-made designs.
Step 2

Select a template

Browse all the newsletter templates and pick a design you like.
Step 3

Customize the design

Use VistaCreate’s editing features and tools to customize the chosen template. Upload your images, and add text and graphic objects.
Step 4

Download and share

Download your design in JPG, PNG, or GIF (if your design features include animated elements).

Design a newsletter

FAQ

What should I include in a newsletter?

Newsletter content depends on your goals. For example, an email with feature articles and a promo newsletter require completely different layouts. However, there are some common elements that are necessary for newsletter design — visuals, headings, body text, and a CTA button. You can even include some interactive elements if you wish. Depending on your marketing task, you can add and shuffle the elements of design as you like.
Do I have to be a professional designer to make a newsletter?

Not at all! You can design a professional newsletter even if you’re not a designer. Thanks to VistaCreate’s customization options, editing tools, and templates, anyone can create designs.
Can I send out my newsletters from VistaCreate?

Although VistaCreate features the newsletter maker, it’s not an email automation platform. You can create a design with us and then organize a mailing list through one of the popular tools such as Mailchimp, Sendinblue, etc. If you pair VistaCreate with one of these, you can get an effective customer acquisition and retention tool.

Well-balanced designs for your newsletter

Choose from 125 pre-made newsletter templates to create professional emails effortlessly.

Pick a template

Need more inspiration? Browse our designs!

If you want some fresh ideas, search through our ever-growing library of templates. These 100,000+ designs will inspire you time and time again!

Create a blank

Newsletter

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What our users say about VistaCreate

Charlotte Polley

UK

owner of Boo’s Toy Shop.

Using VistaCreate has enabled me to grow my marketing and content skills. People have noticed that my content has changed across social media and I am loving the comments.

Read Charlotte’s story

Jennifer Parr

USA

founder of DIYvinci, an online arts and crafts store.

When you’re a small business owner wearing multiple hats, using a tool like VistaCreate that saves time is crucial. You also don’t have to spend a huge amount of money to be able to develop good designs for your company.

Read Jennifer’s story

Kirsty Cleverly

Australia

owner of Bonjour Quilts, an online quilt pattern store.

My visuals now look better than anything I could just come up with on my own. VistaCreate makes graphic design so much quicker and easier for me, leaving me with more time to put back into my business. It has been such a force multiplier!

Read Kirsty’s story

Lisa Harvey

USA

owner of Content Perfection.

VistaCreate has massive functionality and I love that it’s just so easy to use. It allows my ideas to come to life. And that has helped me with selling my services and products to clients and prospects tenfold.

Read Lisa’s story

Rick Blyth

USA

Micro SaaS apps developer.

It’s just so quick to create graphics using VistaCreate that it almost feels like cheating. As everything is fully customizable, I’m able to quickly create designs consistent with my brand very quickly.”

Read Rick’s story