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The meaning behind wheat

Learn about the color meaning of wheat, plus how it can enhance your brand image.

About the color

Wheat has an unmistakable warm and calming effect. It’s a light shade of brown that’s pleasing to the eye and compatible with a range of color palettes. Although we use several modern color schemas to recreate it on screens and the printed page, the first known mention of this color in the English language occurred in 1711. The wheat hex code is #F5DEB3.

Wheat is named after the cereal grain, which was first cultivated more than 11,000 years ago in the Middle East. Its distinctive hue comes from its kernels’ brown-red or orange-yellow pigments, which belong to a class of fat-soluble pigments known as carotenoids. While these kernels appear in a wide range of colors, the shade used in graphic design uses the same consistent color code.

Like nearby shades of beige and taupe, wheat can signify many meanings: neutrality, comfort, order, cleanliness, and modesty. Depending on the context, it can represent conformity. This neutral color often appears on walls and floors because of its versatility and ability to coexist with both bold and subtle colors. Wheat also suggests nature: earth, clay, sand, pale woods, wild grasses, mountain silhouettes, and gorgeous coastlines.

Type Value
RGB 245, 222, 179
CMYK 0, 0.09, 0.27, 0.04

Application in design

Among different shades of brown and beige, wheat falls right between light buff and bisque. The HSL model shows it in the orange-yellow segment of the color wheel, with low saturation and high brightness values. The wheat RGB value blends more than 90% red and green with about 70% blue. The wheat CMYK color codes use no cyan ink but about 9% magenta, 27% yellow, and 4% black.

Wheat, along with other shades of light brown, works well in many different types of aesthetics. Its light saturation and neutral hue, plus the fact that it doesn’t clash with other colors, make it a natural choice for background colors. However, wheat needn’t be regulated to a supporting role.

When included in your brand design, wheat can suggest sincerity, honesty, approachability, practicality, and dependability. These meanings fit well with company branding strategies in several industries, but they can be particularly useful for businesses in the health and wellness, organic foods, beauty, and skin care industries. A wheat color scheme that includes dark brown and black shades may be a natural fit for coffee brands. Wheat’s close proximity to gold shades means that it may a fitting choice for luxury goods makers.

Paired with shades like asparagus, celadon, and mint, wheat can create a “back to nature” or eco-friendly brand image. Don’t overlook combining it with bright blue shades such as sea blue, turquoise, and aquamarine. These pairings conjure images of a pristine beach on a clear sunny day. Wheat also works particularly well with pastel shades. Try colors with similar saturation and brightness values such as Pantone lavender, pastel blue, and spearmint.

Create unique and striking designs from VistaCreate templates

Whether you're using neutral shades like wheat or brighter colors like cyan, VistaCreate's library of design templates can help you create professional designs. Attract your target audience with powerful designs of headers, covers, blog graphics, videos, posters, flyers, invitations, and much more.

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Need a photo for your event flyer? Check out the built-in Creative Assets library, packed with high-quality images for all your design needs. Choose from high-resolution photos, full high-definition videos, and stock images. Download for later use or drop them right into your projects.