Watermelon

#D23B68
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The meaning behind watermelon

As enticing as the fruit itself, the color Watermelon is a vibrant and juicy shade of pink.

About the color

Like the color name implies, the Watermelon color code recalls the perfectly ripe interior of summer’s favorite fruit. It’s a refreshing hue, and when used in combination with other vibrant colors such as its natural complementary hues of green, yellow, or mint, it can create a playful space indoors and out. For a softer look, match it with deep navy blues, willow tea, rich black, and dark sienna. The latter Watermelon color scheme can help to create a warm, welcoming space that doesn’t take itself too seriously. The hex code for Watermelon for your design purposes is #D23B68.

Though there exists no set color meaning for the hue Watermelon — at least, not one associated with the particular Watermelon hex code — the fruit itself is symbolic in many ways. For instance, some cultures believe that watermelon is a symbol of fecundity, which means to be both fertile and full of great ideas. This is due to the many seeds the fruit contains.

Some cultures believe that if you dream of watermelon, or in watermelon colors, you will live long and prosper. Dreaming of a car that contains watermelons suggests happiness, whereas biting into a ripe watermelon in a dream indicates future luck and gain. These symbolic meanings align closely with how Westerners perceive the fruit and color, which is as a sign of carefree summer days to come and gatherings with friends and family.

Type Value
HEX #D23B68
RGB 210, 59, 104
CMYK 0, 0.72, 0.5, 0.18

Application in design

In the Watermelon RGB color model, the hue is comprised of 82.35% red, 23.14% green, and 40.78% blue. Due to its saturation, it is a versatile color that can be playful, enticing, or whimsical. What aesthetic you achieve depends largely on what color palette you go with.

To take full advantage of Watermelon’s versatility, play around with complementary colors. Obvious choices to pair the hue with include bright green, emerald green, and coral. It also pairs nicely with mint, teal, saturated orange, and warm yellows. To create a more whimsical atmosphere, pair Watermelon with pale pinks, saturated greens, and beiges. A striking color combination that serves many businesses well combines watermelon, burgundy, navy blue, scarlet, and deep green.

When you use Watermelon in your design applications rather than a more traditional red or pink, you make a bolder statement. The very meaning of your projects can change as well. For instance, by using Watermelon over different shades of red or pink — such as the hexadecimal colors #FF69B4 or #FF0000 — you can take your works from obnoxious or bold to refreshing and inviting.

Watermelon can be a great color to use as the background or accent elements in your branding and website. This is particularly true if your goal is to come off as fun and refreshing, creative and unique, or warm and inviting.

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