Raspberry

#E30B5D
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The meaning behind raspberry

Imbue your design with a palette based on the vibrancy of raspberry, a vivid red that is a combination of sweetness and sophistication.

About the color

Raspberry represents a vivid red shade that is similar to the colors observed in the fruit known as raspberries. The word “raspberry” is believed to originate either from a mid-15th century sweet wine known as raspise, or the Germanic word raspioe which means “thicket.” The Old English word “rasp” which means “rough berry” may have also inspired the fruit name. The use of raspberry as a color name goes back to the late 1800s. The raspberry hex code is #E30B5C.

The color meaning of raspberry comes from the fruit, which is noted for a distinct flavor that includes sweetness and tartness. Variations exist in the actual fruit, so you can expect that there are different shades of raspberry. Although there is a specific raspberry color code, there are hexadecimal codes for French raspberry, raspberry rose, raspberry glacé, and dark raspberry.

Thanks to its vibrant red color, raspberry has historically been associated with the color of blood. As such, popular themes include passion, health, and energy. In Eastern cultures such as Chinese, Japanese, and Indian, raspberry shades are also associated with good fortune and marriage. The fruit is believed to provide health benefits that counteract aging. Using raspberry in design conveys vigor and vitality.

Type Value
HEX #E30B5D
RGB 227, 11, 93
CMYK 0, 0.95, 0.59, 0.11

Application in design

The Pantone Institute will provide expertise when it comes to creatively implementing a raspberry palette into your aesthetic. Raspberry is a different color than pink or red. There’s a sophistication to it that is analogous to the sweet and tart combination in the fruit’s flavor. A raspberry color scheme gives you the best of red’s energy and pink’s playfulness without coming across as basic or treacly. While the color works well for a modern look, it also lends itself to a classic, old-world style, especially when used with tapestries, wallpapers, and textured fabrics. Raspberry also conveys elegance and luxury when used in upholstery with classic and antique elements.

The raspberry CMYK code is 0% cyan, 95.2% magenta, 59% yellow, and 11% black. Raspberry RGB pairs well with creams, golds, and light browns for classic and retro schemes. Vivid cyan – lime green (#0BE391) is also a complementary color. For a more modern approach, white, black, and damask rose go well with raspberry.

Raspberry works in any design context, from interior decor to fashion. When it comes to materials, metallic and wooden surfaces pair nicely with raspberry. This hue can work as a wall color or in fabric surfaces, bringing passion and vitality to an interior space. Prince’s 1985 hit song “Raspberry Beret” reminds us that the vibrant shade is great for accessories and clothing. It’s a fun color that works for casual wardrobes, but can be dressed up depending on the occasion, event, or time of year.

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