The meaning behind light green
About the color
The light green hex code is #90EE90. Light green officially became a universal “Go” color in 1868, when gas-powered traffic lights were set in front of the Houses of Parliament in London. It is associated with creative thought, broader thinking, and productivity.
Just like lime, forest, and other shades of classic green — light green has been the color of environmentalism since the 70s. You can call it an evergreen trend as more and more businesses get on board with sustainability.
Don’t hesitate to use light green and other nature inspired colors to your graphics. The color code for lime green is #32CD32, and the hex code for forest green is #243407.
| Type | Value |
|---|---|
| HEX | #90EE90 |
| RGB | 144, 238, 144 |
| CMYK | 0.39, 0, 0.39, 0.07 |
Application in design
No wonder light green is gaining popularity in branding and visual communication today.
Take a look at the fast-food industry. Until recently, almost every fast-food chain used a combination of red and yellow in their branding to be associated with speed and efficiency. McDonald’s is now moving away from this color combination. It’s keeping the iconic golden arches, however, adding light green and other natural colors to its branding palette to promote a healthier message.
Associations with growth and nature make light green an obvious choice for organic food brands, environmentalists, green energy producers, and other companies tied closely to the natural world.
