The meaning behind jet black
About the color
The color name jet black is based on jet, which is a semiprecious gemstone that is formed from extreme pressure and heat on wood. Jet is classified as the lowest category of coal and is a mineraloid. Although the predominant color of jet is black, it is occasionally found in shades of brown. The jet black hex code is #0A0A0A. The jet black RGB color code is 10,10,10 and the jet black CMYK color value is 0, 0, 0, 96.
Britains in the Neolithic Period formed beads from jet to use as jewelry. The Romans expanded that usage, making pendants, rings, and hairpieces. The stone’s popularity declined over time until Queen Victoria wore Whitby Jet jewelry as part of her mourning ensemble after Prince Albert died. Jet black is now a color associated with mourning.
Metaphysical properties assigned to jet from Roman times include enabling the wearer to stop negative behaviors, good luck, clarity, and deflecting the evil eye. Pliny the Elder, the Roman author, even stated that jet could drive snakes away. In tune with the root chakra, this stone is believed to help with grounding. Today, jet is a birthstone associated with Capricorn, and jewelers often use it to enhance expensive gems.
Jet is dull and velvety in its original state, but polishing makes it shine beautifully. The color is intense; it’s considered darker than black and often has purple or blue undertones. The jet black color meaning is linked to boldness, sophistication, power, formality, authority, nighttime, the unknown, professionalism, and prestige.
Traditionally used in jewelry and furniture design, jet black makes a powerful statement when employed in branding and marketing. It is the main color in many luxury brand logos and packaging, where it conveys a sense of style, value, and opulence.
| Type | Value |
|---|---|
| HEX | #0A0A0A |
| RGB | 10, 10, 10 |
| CMYK | 0, 0, 0, 0.96 |
Application in design
One of the definite advantages of using jet black for your branding, website, graphic design, advertising and packaging is its versatility. You can use a combination of any other palette in a Jet-Black color scheme to achieve striking results.
Many graphic designers choose to use jet black as a background color with white, gold or red as complementary colors. This aesthetic effect conveys simplicity, elegance and boldness. Consumers who see this color used in blog graphics, event advertisements, social media posts, and marketing materials expect excellent quality and luxury.
Because jet black is a neutral color, it is sometimes used to subdue more overpowering colors to create a stabilized look. If you want to present a powerful, respectable, and professional appearance to consumers, try using jet black.
