The meaning behind goldenrod
About the color
The color goldenrod is a combination of red and green, with a pinch of blue. It’s a warming color that is used to create a summer aesthetic. It’s frequently associated with the sun, just like yellow; thus, evoking a feeling of optimism and cheer.
Goldenrod’s color name refers to a fragrant flower used to make tea, herbal medicines, and decorations. Besides, Thomas Edison used this plant to produce rubber.
The color meaning behind goldenrod represents new beginnings, prosperity, and happiness, so goldenrod flowers are often used as wedding and school prom decorations. This color is also associated with royalty and wealth due to its resemblance to gold. Therefore, it makes a goldenrod color scheme the perfect choice for brands aiming to emphasize their luxurious image.
Goldenrod is similar to saffron, mustard, and other yellowish shades. So it’s better to use goldenrod’s hex code, which is #DAA520, to find the right hue.
| Type | Value |
|---|---|
| HEX | #daa520 |
| RGB | 218, 165, 32 |
| CMYK | 0, 0.24, 0.85, 0.15 |
Application in design
Goldenrod is an attention-grabbing yellowish color. Fun fact: humans process yellow tint in a flash, so it is used for cautionary signs. Why not make this work for your brand? Use goldenrod for POSM — advertising materials at points of sale — to make people stop and wonder what you have on the shelf.
Combine goldenrod with different shades of green, brown, and blue to create a nature-inspired palette. Besides, these colors will balance goldenrod’s warm tint, creating an appealing combination.
Use goldenrod with white and lavender to create vivid yet graceful graphic designs. Pair it with its complementary color, royal blue, to create standout content for socials or a brand logo. Ikea is an excellent example of this color combination. Avoid using goldenrod as a background color as it reflects too much light, and might be tiring to the human eye.
