The meaning behind forest green
About the color
Obviously, the forest green as a color name was crafted based on nature. Today, it refers to environmentalism and the ‘go-green’ movement, which, while not a revolutionary idea in 2022, is reaching its peak.
The growing popularity of forest green in fashion and design reflects a desire to disconnect from technology and reconnect with the wilderness. It is about unity with oneself and what is real.
The hex code for forest green is #243407. Don’t hesitate to use forest green and other ‘bottled nature’ colors like neon green (color code #39FF14) or light green (hex code #90EE90) if you want to create more ‘eco-friendly’ graphics.
| Type | Value |
|---|---|
| HEX | #243407 |
| RGB | 36, 52, 7 |
| CMYK | 0.31, 0, 0.87, 0.8 |
Application in design
Along with other shades of the classic green, forest green has been the color of environmentalism since the 70s. You can call it an evergreen trend as more and more brands try to satisfy 88% of consumers who want to make a difference and buy ethically. Unlike Pantone’s color of 2013, emerald, which symbolized luxury, forest green taps into the opposite — buy less, make it last.
Forest green is the truest of all neutral colors — not beige, gray, or cream. You can use it as a standalone color or an accent background shade in your designs.
It’s a great branding color for logos or ads if your company is helping people improve their ecological footprint.
If you are looking for a good complementary color for forest green — try mixing it with gold and other tints of yellow in your graphics.
