Dark Blue

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The meaning behind dark blue

Create elegant and sophisticated visuals with a deep shade of dark blue.

About the color

Dark blue can be considered a shade of blue, but its uniqueness and deepness definitely stand out on its own. There’s a lot of symbolism to this color: authority, intelligence, and confidence. Dark blue usually represents power, stability, and elegance. 

Dark blue is often confused with Navy Blue. Both of these colors can be neutral, like black, and are closely related. The hex code for dark blue is #00008B. Dark blue shades create a sense of reliability, strength, and knowledge. That’s why this color is often used in corporate visual branding, where it is important to emphasize the power and expertise of a company.

Type Value
HEX #00008B
RGB 0, 0, 139
CMYK 1, 1, 0, 0.45

Application in design

Dark blue is an alternative to black, and therefore all combinations will be built on the principle of contrast. Light, pastel colors against a dark blue background pack a punch. So a dark blue color scheme is a good idea for a solid-color background.

Due to color meaning, different shades of dark blue may be used in corporate designs. It is a popular color in the branding of banks, huge corporations, and insurance companies. Use a dark blue color scheme to create trustworthy visuals for your brand and strengthen your business image.

Dark blue harmonizes with various shades of orange. It is a wide-spread combination for sports brands, as it evokes feelings of power, energy, and victory. Also, dark blue is complementary to white. This combination is a good color solution for a brand logo, website design, or cover image for any of your business social media.

Broaden your brand message with the power of dark blue!

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