The meaning behind azure
About the color
Azure is a light shade of blue located between cyan and blue on the color wheel. This color is usually associated with a clear, blue sky and relaxing ocean waves. The hex code for azure is #007FFF, and the RGB value is 0, 127, 255.
The color name comes from the blue mineral lapis lazuli. ”Lapis” is the Latin word for “stone”, and “lazuli” is the Persian name of the stone and where it was mined. Lapis lazuli became associated with its color. The word “azure” as a color name came to English from French in 1374.
Because azure is a combination of blue shades, the symbolism behind this color is related to blue. Azure represents confidence, responsibility, and stability. This color creates a sense of security and calmness. In graphic design, azure is a good choice for banks, logistics companies, investment funds, insurance companies, etc.
| Type | Value |
|---|---|
| HEX | #007fff |
| RGB | 0, 127, 255 |
| CMYK | 1, 0.5, 0, 0 |
Application in design
A blue palette evokes a sense of trust, reliability, and stability. This is why many famous companies use different shades of blue in their branded designs: Samsung, Twitter, Intel, Dell, and many more. Thanks to the color meaning, an azure color scheme is suitable for financial organizations and businesses related to money and customer data.
Azure goes well with white, creating a solid color combination. The mix of azure and different shades of pink makes a design palette more gentle and appealing. Orange is complementary with most blue colors, and azure is no exception. Experiment with different shades and discover the beauty of azure.
Create trustworthy designs and promote a sense of reliability with azure.
