The meaning behind army green
About the color
Army green is a dark brown-green shade that resembles the color of olives. In fact, this hue is similar to olive drab — a tint widely used in the U.S. military. Olive drab or army green was a camouflage color for uniforms, vehicles, and other military equipment during the Second World War and the Vietnam War. It helped soldiers blend into the natural background.
Although, olive drab as a color name was used long before the war. It referred to dull, brownish clothes made from homespun wool, which explains the definition. This word is a French analog for clothes.
In 1981, the U.S. Army changed their single-colored uniforms to patterned ones, as a multi-color palette was more effective for camouflage. Nevertheless, there are still different shades of brown-green in the pattern.
Aside from a strong military association, army green is a beautiful color that frequently occurs in nature. The color meaning behind army green refers to harmony and trustworthiness, making it perfect for building a nature-inspired aesthetic.
So experiment with different color combinations using army green to create stunning graphic designs. To avoid confusing this hue with similar shades, use army green’s hex code #4B5320.
| Type | Value |
|---|---|
| HEX | #4B5320 |
| RGB | 75, 83, 32 |
| CMYK | 0.1, 0, 0.61, 0.67 |
Application in design
An army green color scheme is perfect for creating an ethical brand image. Use it with other earthy shades to accentuate your brand values, whether you use sustainable materials or adopt corporate social responsibility.
If you crave sophistication in your visual content, combine army green with neutral hues, like beige, terracotta, navy blue, or even gold. This color palette represents elegance, so it’s perfect for high-price and quality products.
Army green can also look bold and up-to-date if combined with vivid orange and light blue. Use this color combination to impress with trendy designs.
And never miss the chance to experiment with complementary colors, as they always make a good match for your designs. Pair army green with a dark violet tint, also known as paua, and you’ll be surprised with the results.
