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The meaning behind amber

Create warm designs with a splash of honey-like amber.

About the color

Located between yellow and orange on the color wheel, amber blends the two main traits of both colors — warmth and joy. The hex code for amber is #FFBF00.

Named after fossilized tree resin, famous for preserving unique paleontological artifacts such as 99 million-year-old ants or multicolored dinosaur feathers, the color amber radiates sheer ‘ancient-ness’.

Humans have used amber to produce art pieces and jewelry for thousands of years, and like gold, silver, emerald or other ‘precious’ colors, amber is also associated with wealth and prosperity.

Type Value
HEX #ffbf00
RGB 255, 191, 0
CMYK 0, 0.25, 1, 0

Application in design

In general, amber represents happiness, vitality, and safety (considering its worldwide use in traffic lights). 

You can use it both as a primary and an accent color to create bright and welcoming designs.

Amber is naturally allied to yellow, orange, tangerine, freesia, and similar colors.

You could also pair it with navy blue and teal to create bold and dynamic designs, or brown to add a warm autumn vibe. 

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