The meaning behind amber
About the color
Located between yellow and orange on the color wheel, amber blends the two main traits of both colors — warmth and joy. The hex code for amber is #FFBF00.
Named after fossilized tree resin, famous for preserving unique paleontological artifacts such as 99 million-year-old ants or multicolored dinosaur feathers, the color amber radiates sheer ‘ancient-ness’.
Humans have used amber to produce art pieces and jewelry for thousands of years, and like gold, silver, emerald or other ‘precious’ colors, amber is also associated with wealth and prosperity.
|RGB||255, 191, 0|
|CMYK||0, 0.25, 1, 0|
Application in design
In general, amber represents happiness, vitality, and safety (considering its worldwide use in traffic lights).
You can use it both as a primary and an accent color to create bright and welcoming designs.