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    Take your marketing offline with VistaCreate print options

    Take your marketing offline with VistaCreate print options

    Before printing was discovered, a century was equal to a thousand years.Henry David Thoreau Even though print marketing is not as varied and wide-...

    Before printing was discovered, a century was equal to a thousand years.

    Henry David Thoreau

    Even though print marketing is not as varied and wide-spread as digital marketing today, it’s still an opportunity your business shouldn’t miss. 

    In this article, we’re going to look at the key reasons why your business might want to take part of its marketing offline, explore available VistaCreate print options, and talk about how you can get your VistaCreate designs printed.

    Why print marketing is still important

    On the pages of our blog, we pay plenty of attention to explaining the benefits of digital marketing and how it can help small businesses boost their financial results; all by sharing digital marketing strategies and exploring trends. 

    However, this doesn’t mean that other forms of marketing are behind the curve and, therefore, should be ignored completely. On the contrary, when putting together your business’ marketing strategy, you should take any opportunity to reach your target audience and make an impact on them. 

    Especially when the opportunity in question is print marketing. 

    This type of offline marketing is still extremely effective and well-perceived by customers.

    Let’s take a look at the main reasons why your business should pay attention to getting your marketing materials printed…

    Millennials respond to print marketing well

    Millennials are the first generation born into technology — they love their smartphones, they love the Internet, and they love digital content. However, they were also a generation born on the cusp between the offline-first and online-first eras, so they are equally as fond of printed materials!

    In fact, according to research by Quad/Graphics, Millennials respond more to printed communications than they do to email. 82% of respondents claimed they wouldn’t mind engaging with retail print literature. 

    So, if your brand wants to target this demographic, you might want to consider printed marketing. 

    Printed materials can help customers remember your brand

    Printed materials have a real-world feel to them. Unlike digital marketing assets, print marketing is tangible: you can touch it, you can feel it, you can smell it, etc. 

    The tactile nature thereof stimulates customers’ brains in a way digital marketing materials can’t, increasing the likelihood of the viewer absorbing your marketing message and remembering your brand. 

    According to a Millward Brown study, ‘The “real” experience that the physical media provides means it’s better at becoming part of memory. It generates more emotion, which should help to develop more positive brand associations. The real experience is also internalized, which means the materials have a more personal effect, and therefore should aid motivation.’ 

    Print marketing can help you stand out from the crowd

    People notice scarcity. 

    In the past, before the Internet became so accessible, a digital ad would get plenty of customer attention because of how new the concept was. Today, when the majority of brands have gone partially or fully digital, the number of printed materials has declined.  

    Therefore, if you incorporate print marketing into your marketing strategy, you can offer your audience something they are no longer used to and differentiate yourself from the competition.

    Brands that use print marketing are often seen as more credible and trustworthy

    Today, there are plenty of free marketing tools that can be used to DIY digital marketing content. It’s great as they make marketing accessible to businesses of all calibers.

    The other side of the coin is that scammers and fake businesses can use those tools to aid their marketing efforts, too. 

    Print marketing, on the other hand, is traditionally perceived as something that is more trustworthy and credible as it comes with added expenses and takes more effort than digital marketing. Moreover, high quality print is often a good indication that the brand is an authentic business.

    So, print marketing is definitely worth a shot. 

    At the same time, embracing print marketing doesn’t mean that you’re bound to revert back to the old ways. Even in the digital-first world we’re currently descending into, you can incorporate printed materials into your marketing strategy and still be seen as a cutting-edge brand. 

    To do that, you need to balance between the physical and digital realms. For instance, you can hop on one of the latest business trends and create digitized business cards for your brand.

    Which VistaCreate designs can you print?

    Vista strives to cover all your design-related needs, from design creation with VistaCreate to printing your designs with VistaPrint. 

    Hence, VistaCreate now offers its users an opportunity to print their designs with VistaPrint as soon as they’re done creating them in the graphics editor! 

    As of now, the following print options are available to VistaCreate users based in the USA, Canada, Australia, Singapore, New Zealand, the UK, Ireland, Italy, Spain, Portugal, France, Switzerland, Austria, Germany, Belgium, Netherland, India, Sweden, Denmark, Norway, and Finland!

    Because of cultural difference of different countries, different technical formats will be available for print depending on where you’re located. Your safest bet would be go to the Formats page and look for those marked with “Print online” label under the Print-ready tab.

    Take your marketing offline with VistaCreate print options

    However, if you find a template that tickles your fancy but is designed for print in a different location, you can always resize it using the dedicated feature.

    P.S. We’re already working on making the printing functionality available to users in other countries of the world, so keep your eyes peeled for our updates!

    Business Card

    Create a business card from scratch or by customizing one of the ready-made Business Card templates VistaCreate offers and get it printed. 

    Take your marketing offline with VistaCreate print options

    That way, the next time you’re at a professional event or meeting up with a potential client in real life, you can offer them a tangible reminder of your business. 

    Some elements to add to your business card design:

    • Your brand name
    • Your logo (you can create one using Logomaker!)
    • Your contact information e.g. your email address, physical address, and phone number
    • Your website URL
    • A QR code leading to more information about your business
    Sushi Bar Ad Business Card US Design Template
    Sushi Bar Ad Business Card US Design Template
    Yacht Rent Offer on Blue Business card Design Template
    Yacht Rent Offer on Blue Business card Design Template
    Back-End Developer Services Offering Business Card US Design Template
    Back-End Developer Services Offering Business Card US Design Template

    Browse free VistaCreate Business Card templates

    Flyer

    Want more people to attend your event or visit your store? Make sure you give them plenty of information about your offer to learn, analyze, and retain.

    According to neuroscientific research, when we read print literature, we use the ‘deep-reading’ part of our brain, which allows us to be more immersed and receptive to material. 

    So, a flyer might be a great way to get your business message across. Besides, it can act as a physical invitation, which is bound to make your event feel more exclusive and high-end.

    Choose the technical format available for print in your country, and start creating your flyer:

    Take your marketing offline with VistaCreate print options

    Graphic Design Studio Ad Flayer Design Template
    Graphic Design Studio Ad Flayer Design Template
    Night Club Glowing Spheres Pattern Flayer Design Template
    Night Club Glowing Spheres Pattern Flayer Design Template
    Travel Tips with Pets with Cute Kittens Flayer Design Template
    Travel Tips with Pets with Cute Kittens Flayer Design Template

    Browse free VistaCreate Flyer templates

    Poster

    Posters are an extremely effective tool for generating brand awareness. Placed in high-traffic areas, a well-designed poster can give your business message a lot of exposure and help you reach many different types of people.

    Take your marketing offline with VistaCreate print options

    Besides, visually appealing posters are well-liked by the public. It’s not out of ordinary for people to photograph an extravagant-looking poster they come across on the street and share it with their followers on social media. 

    👀 Get some awesome poster design ideas and learn how to design posters that make an impact in our article. 

    Browse free VistaCreate poster templates

    Postcard

    Regardless of whether you want to enhance your customers’ experience by adding a nicely designed postcard to their order, further build your brand by telling your brand story, or celebrate a holiday together with your audience, postcards are a must.

    Take your marketing offline with VistaCreate print options

    🔥 VistaCreate Pro Tip: Make sure your postcards are visually appealing easy to repurpose. That way, you can both get a social media feature (lots of people use postcards as bookmarks) or enjoy extra brand exposure when your postcard gets regifted.

    Christmas Wishes Candy Cane and Stripes Postcard Design Template
    Christmas Wishes Candy Cane and Stripes Postcard Design Template
    Vegan Lifestyle Concept with Eco Products Postcard Design Template
    Vegan Lifestyle Concept with Eco Products Postcard Design Template
    Mental Health Inspirational Phrase with Cute Girl Postcard Design Template
    Mental Health Inspirational Phrase with Cute Girl Postcard Design Template

    Browse free VistaCreate postcard templates

    Brochure

    Want to tell more about your newest product launch? Excited to let your audience know everything about your brand vision and mission? Looking to show off your best sellers? Then, a well-designed brochure is what your business needs!

    Take your marketing offline with VistaCreate print options

    Simply choose a template from our vast library of brochure design templates, double check that it’s available for print in your region, and get down to creating it!

    🔥 VistaCreate Pro Tip: Before you start designing your brochure, decide on what you want to include in it. Depending on the amount of information you’re looking to cover, you might want to opt for a bi-fold, tri-fold, or Z-fold template.

    Youth Hotel Services Offer Brochure 8.5x11in Bi-fold Design Template
    Youth Hotel Services Offer Brochure 8.5x11in Bi-fold Design Template
    Clinic Ad with Women's Silhouettes Brochure 8.5x11in Design Template
    Clinic Ad with Women's Silhouettes Brochure 8.5x11in Design Template
    Advertising Agency Overview with Successful Businesspeople Brochure 8.5x11in Z-fold Design Template
    Advertising Agency Overview with Successful Businesspeople Brochure 8.5x11in Z-fold Design Template

    Browse free VistaCreate brochure templates

    Invitation

    The COVID-19 pandemic changed the way we network. Today, the majority of business events take place in the Metaverse, via video conferencing apps and chat.

    Nonetheless, digital events don’t always equate to digital invitations. In fact, one of the biggest marketing trends in 2023 (and beyond) is phygital experiences. So, even if you’re hosting a party in the Metaverse, you can send out tangible printed invitations.

    And if it’s a real-word event… A printed invitation is a must!

    Take your marketing offline with VistaCreate print options

    Make sure you add all the necessary info to your invitation:

    • The name of the event
    • The address where the event will take place
    • Date and time
    • Contact phone and website for more information
    • Dress code (if any)

    How to get a physical printed version of your VistaCreate design

    Once you create your design in VistaCreate, you can get it printed with VistaPrint if you’re based in the USA. 

    Let’s look at the process of printing your VistaCreate designs step by step…

    Step 1. Create a design using one of the formats that support Print (listed above). 

    If the artboard’s bleed feature is turned on, you’ll see the safety area line, which by default has padding. It helps you see which content is not going to be cut off.

    Take your marketing offline with VistaCreate print options

    Step 2. Click on the Print Online button in the upper-right corner of the artboard.

    Take your marketing offline with VistaCreate print options

    Step 3. Double check that everything is okay with the design and click on the “Continue” button:

    Take your marketing offline with VistaCreate print options

    You will then be redirected to the VistaPrint website to finish your order.

    You can then further customize your future print:

    • Customize the paper stock: Standard, Premium, Premium Plus
    • Customize finish: Glossy, Matte, Unfinished
    • Customize corners: Standard or Rounded

    Valerie Kakovkina

    Content marketing manager at VistaCreate. Valerie loves all things marketing, with her favourite areas being email marketing and social media. When out of the office, Valerie loves travelling, going to parties, and helping her friends with their art projects (oh to be surrounded by artists).

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