Social media hashtag strategy in 2023: Trending hashtags for Instagram, Twitter, and more

If you have doubts about how efficient hashtags are, take a look at this: the #tiktokmademebuyit tag already has more than 7 billion views on TikTok, which is a number of the world’s population. If used properly, hashtags can not only help you reach new audiences, but prompt people to buy your products.  

Are you looking for ways to do things differently on socials in 2023? Start with building a solid posting strategy, taking into consideration the frequency of posting, the time of publishing your content, and the hashtags you use.  

Keeping track of the latest trending hashtags is an essential part of your strategy no matter what platform you use to promote your business. This can help you reach a wider audience and grow your online presence.  

In this article, we’ll take a look at some of the most trending hashtags for Instagram, TikTok, Twitter, YouTube, and Pinterest this year, and provide tips on how to use hashtags effectively on each platform: 

• Top 5 reasons to leverage hashtags for your content 
• The basics of an Instagram hashtag strategy 
• The essentials of a TikTok hashtag strategy 
• The fundamentals of a Twitter hashtag strategy 
• The principles of a YouTube hashtag strategy 
• The foundations of a Pinterest hashtag strategy 
• The essentials of a Facebook hashtag strategy 
• How to find trending hashtags for different social media   

Top 5 reasons to leverage hashtags for your content 

Using trending hashtags on social media is a powerful way for small businesses to increase their reach, connect with their target audience, and drive engagement with their content. Here are the top reasons why businesses should use hashtags on social media: 

1. Increase visibility 

Hashtags can help you make your content more discoverable, as they allow users to easily find posts that are relevant to their interests. By using relevant hashtags, you can expose your content to a wider audience and increase your reach on social media. 

2. Improve brand awareness 

Use hashtags to brand your content and make it easily recognizable for your target audience. By creating a branded hashtag, you can build a community around your company and increase awareness of your business. 

3. Boost engagement 

Jump on trends, join the conversation on hot topics, or use situational marketing to encourage engagement. Hashtags for social media can help you with this, as it will be easier for people to find your content and appreciate your creativity with a comment, like, or repost.  

Check out how Wendy’s leveraged the National Roast Day to boost engagement:  

4. Improve analytics 

Hashtags can provide valuable insights into your audience and how they engage with your content. By tracking the performance of your hashtags, you can understand what works and what doesn’t, and use that information to improve your social media strategy. 

5. Increase credibility 

By using niche hashtags, you can establish your credibility as an expert in your industry and establish your brands as a thought leader. This can help you attract new customers, build relationships with existing ones, and increase your overall credibility. 

Instagram hashtags: The basics of an Instagram hashtag strategy  

Instagram is one of the most popular social media platforms, and tags are a crucial part of getting your content seen.  

With more than one billion active users, it is crucial for brands to leverage the best marketing hashtags to help their content reach the right audience and drive engagement. Instagram hashtags are a great way to target potential customers, increase brand visibility, and connect with like-minded Instagram users.  

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Tips for using Instagram hashtags: 

• Use a mix of trending hashtags (~1M posts) with medium-frequency ones (~10-200K posts) to not get lost among other user content. 
• Don’t use too many tags, as this can look spammy and turn off potential followers. Instagram allows up to 30 hashtags per post. Although the Instagram creators community recommends keeping their number between 3 and 5. 
• Create a list of your favorite Instagram hashtags and save them in a note on your phone; this allows you to easily copy and paste them into your posts. 
• Use localized hashtags to target specific regions, especially if you have a brick-and-mortar business. 

A list of trending Instagram hashtags

#2023Goals: Use this hashtag to create a branded challenge and motivate your clients to carry out their goals. This one is perfect for the fitness, wellness, or education industry. 

#NewYearNewMe: Similar to #2023Goals, this hashtag is all about personal growth and making positive changes in your life. Think of ways your brand can inspire those who are passionate about self-improvement and create content using this Instagram hashtag.  

#StayHome: The ongoing pandemic has changed the way we live our lives, and #StayHome is a reminder of the importance of staying safe and healthy. If your business can help people improve their experience of staying at home, whether that be working from home, cooking, or just relaxing, create a post with this trending hashtag right now. 

#SelfCare: Self-care is all about taking care of yourself, both physically and mentally. So, use this hashtag for a yoga studio, beauty brand, or any other self-care-related business. 

#FitnessMotivation: This one is great for sports businesses. Use this Instagram hashtag to promote your gym, yoga studio, or fitness app. 

#Foodie: Food is a universal love, and #Foodie is a popular hashtag for restaurants, bakeries, or cafes. Use this or related hashtags to promote your food business. 

#TravelGoals: This trending Instagram hashtag is great for promoting a travel agency or a traveling equipment store. 

#NatureLovers: Similar to #TravelGoals, use this hashtag if you’re selling equipment for hiking or organizing traveling tours. 

TikTok hashtags: The essentials of a TikTok hashtag strategy  

TikTok is a rapidly growing social media platform, and using the right hashtags can help you reach a wider audience and gain more TikTok followers. Here are some of the trendiest hashtags for TikTok in 2023, along with some tips on how to better use them. 

Note that your success as a business on TikTok depends a lot on staying up to date with the latest trends. So, make sure you regularly check up with what’s going on the platform, and adapt TikTok trends to your content. 

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Tips for using TikTok hashtags: 

• Use hashtags that are relevant to your content, as this will increase your chances of getting discovered by the right audience. 
• Use hashtags between 300K-2M views to avoid getting lost among other videos. Just like with Instagram hashtags, you can combine trending hashtags with niche-specific ones to reach a wider audience. 
• Don’t use too many hashtags, as this can look spammy and turn off potential followers. TikTok allows up to 60 hashtags per post, but your video caption is limited to 300 characters only. So, optimize the hashtag number to 3-5. 
• Use the Trend Discovery platform to find trending hashtags on TikTok. Choose your location and industry to make your search easier. 

A list of current trending hashtags for TikTok

#fyp, #fypage: This hashtag stands for “For Your Page,” and is used to discover the latest and greatest content on TikTok. Use this hashtag for views and inspiration for your content.  

#dance: TikTok is known for its dance videos, and the #dance hashtag is a great way to connect with its audience. If your brand is easy-going and fun, share your dance videos and use this hashtag to your advantage. 

#funny, #comedy, #memes, #tiktok4fun: TikTok is also a platform for sharing funny content, and related hashtags are a great way to show the human side of your business.  

#mentalhealthawareness, #mindfulness: Wellness is a big trend in 2023, so if your business is related to this topic, use hashtags like #mentalhealthawarenss and #mindfulness to join the conversation. 

#behindthescenes: TikTok likes it real, so show what it’s really like to be a small business owner. This is huge trend on the platform, so using this hashtag can help you gain more views and followers. 

Twitter hashtags: The fundamentals of a Twitter hashtag strategy  

Twitter is a fast-paced platform that allows you to share your thoughts and opinions with the world. Using the trending hashtags on Twitter, you can reach a wider audience and build a community of like-minded people around your business.  

Note, that 77% of Twitter users prefer social-focused brands, so use this platform to spark conversation instead of promoting your business in every Tweet. 

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Tips for using trending hashtags on Twitter: 

• Use 1-2 relevant hashtags for a tweet, otherwise, it will look spammy. 
• Search for the hottest Twitter hashtags related to your content and use them to join the conversation and connect with others. 
• Find the best Twitter hashtags in “Trends for you” or with the help of the search bar. You can also use platforms like Tweet Archivist or RiteTag to research trending hashtags.  
• Always keep hashtags relevant to your business! 

A list of the top Twitter hashtags today

#trending: This hashtag is one of the most used hashtags on Twitter, as it allows people to stay up-to-date on the latest topics and news on Twitter. Use this tag to discover what people are talking about and join a conversation that’s relevant to your brand. 

#socialmedia: Social media is a hot topic on Twitter, and the #socialmedia hashtag is a great way to share your experience on promoting your business on social media and discover some tips and tricks from other small business owners. 

#marketing: Marketing is another popular topic on Twitter. Use this trending hashtag on Twitter to share your marketing strategies and tactics, and to discover what others are doing. 

#entrepreneur: This one is also on the Twitter hashtag list in 2023.  Use it to share your entrepreneurial journey and build a community of small business owners on Twitter.  

#influencemarketing: If you’re planning to implement influence marketing into your social media strategy, use influencer hashtags to find out more about the topic.  

#mondaymotivation: This is one of the top Twitter hashtags that almost any brand can use for its content.  

Remember, that Twitter is a highly reactive network, so use hashtags related to popular events, holidays, and occasions (e.g., FIFA, St. Patrick’s Day, Women’s Day) to join the public conversation as a brand. You can easily check what the most popular Twitter hashtags are at the moment, so use them to your advantage. 

YouTube hashtags: The principles of a YouTube hashtag strategy  

YouTube is the largest video-sharing platform in the world, and it’s a great place to showcase your talent, share your knowledge, and promote your business.  

Just like with any other social media platform, hashtags help creators attract certain audiences to their channels. However, the content you create comes first, and hashtags only make it easier to find.

➡️ Discover everything you need to know about YouTube hashtags in our new article! 

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Tips for using YouTube hashtags: 

• Mix generic tags with more specific ones directly related to your video content. 
• Although YouTube allows you to add up to 15 tags to your video, pick 3-4 instead to not overdo it.  
• Create your branded hashtags to help viewers discover more of your videos or use the ones suggested for your video by YouTube. 
• Stick to the Community Guidelines and make sure you’re not violating YouTube’s rules. Otherwise, your hashtags might be deleted. 

A list of trending hashtags on YouTube

#vlog: Vlogging is a popular trend on YouTube, and you can use it to promote your brand. Share your entrepreneurial experience, the behind the scenes, or production stages to attract new audiences to your brand.  

#tutorial: Tutorials are a favored type of content on YouTube. Use the #tutorial hashtag to share some hacks about your product. YouTubers love this!  

#beauty: If you’re running a beauty brand, salon, or barbershop, go with this hashtag. Share your tips, create tutorials, and attract like-minded people to your content.  

#gaming: This is a niche hashtag, but if your business is related to gaming, you need to add it to your content. Gaming is a hot topic on YouTube, and you can reach a wide audience using it.  

Pinterest hashtags: The foundations of a Pinterest hashtag strategy  

Pinterest is a visual discovery and bookmarking tool that allows users to save ideas and inspiration for later. It is a great platform for businesses, bloggers, and individuals to showcase their work, reach a wider audience, and drive traffic to their websites.  

➡️ Find the tips for growing your business with Pinterest in our article.

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Tips for using Pinterest hashtags: 

• Use keywords in your hashtags to make your content more discoverable by others. By utilizing certain phrases or words across your content, whether it’s Pins or boards, you’ll be more likely to appear in users’ organic search results. 
• Pin often and consistently, as this will help your content become more discoverable and increase your reach on the platform. 
• Use hashtags in the description of your pins, as this will increase your visibility. 
• Engage with other users by commenting and repinning, as this will help you build an online presence on the platform. 

Pinterest trending hashtags right now

#DIY: DIY is a popular trend on Pinterest. If your business is related to this trend, use it to showcase your projects or share tips on creating DIY projects for your followers.  

#fashion: Use this tag to share your fashion pins, especially if you’re running a vintage store, clothing brand, or handmade accessory business.   

#home: This hashtag is all about home and decor. Add it to your content if you’re creating products for home or have an interior designs bureau.  

#food: Food is a popular topic on every social media, and Pinterest is not an exclusion. Use food-related hashtags for promoting restaurants, deliveries, and more.  

#beauty: Use this trending hashtag to share your beauty tips and tutorials, as well as promote your beauty products.  

Facebook hashtags: The essentials of a Facebook hashtag strategy 

Facebook, launched in 2004, has evolved into one of the largest social media platforms in the world. In 2023, it continues to be a crucial tool for businesses of all sizes to reach and connect with their target audiences. For small businesses, Facebook offers numerous opportunities to reach potential customers, build brand awareness, and grow their customer base. 

Although the Facebook algorithm shows people content form their friends and relatives first, hashtags still work for this platform. They can help businesses be easily discovered if people are searching for specific content related to their industries. 

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Tips for using Facebook hashtags: 

• Use a maximum of 2-3 hashtags per post. The overuse of hashtags can look spammy and reduce engagement. 
• Create unique hashtags for events, campaigns, or products to increase brand recognition and make it easier for users to find related content. 
• Capitalize the first letter of each word in your hashtag to make it easier to read. 
• Make sure the hashtags you use are relevant to the content of your post. Irrelevant hashtags can hurt your engagement and credibility. 

The best hashtags for Facebook

#2023Goals: Use this hashtag to share your personal or professional goals for the year, and to connect with others who are setting their own goals.  

#NewYearNewMe: This is one of the top hashtags on Facebook. Use it to motivate your followers and help them with their journey towards positive changes. 

#Love: Use this hashtag to share content about love, whether it be romantic love, familial love, or love for friends and hobbies. Encourage others to spread love and positivity through their own content. 

#MotivationMonday: This hashtag is a great way to start the week off with a positive and motivational mindset. Share motivational quotes, inspiring stories, or advice on how to stay motivated. 

#ThrowbackThursday: Use this popular hashtag on Facebook to share nostalgic memories, whether it’s information on how you started your business or childhood photos of your colleagues. Encourage others to share their own throwback memories and connect over shared experiences. 

#SelfCareSunday: This hashtag is a reminder to prioritize self-care, especially on Sundays. Share content about self-care practices, healthy habits, and self-reflection to help others prioritize their well-being. 

#Fitness: Use this hashtag to share content about fitness, whether it be workout routines, healthy eating habits, or progress photos. Connect with others who are working towards their fitness goals and offer encouragement and support. 

#PositiveVibes: Use this hashtag to spread positivity and good energy. Share content that uplifts and inspires others, and encourage others to do the same. 

👉 Keep in mind: Hashtags can make it easier for people to find your content on most social media channels, but to get them interested in your content (and, as a result, your business) you need top-quality visuals.  

Whether you’re creating a post for Instagram or Facebook, a video for TikTok or YouTube, a graphic for Pinterest, or even a meme for Twitter, check out ready-made templates from VistaCreate. 

You can select any format you need, find the right design for your business, and tweak it to fit your style in a couple of clicks. Give it a try! 

How to find trending hashtags for different social media  

Finding hashtag trends for your business on various social media platforms can be a challenge, but with the right strategy, you can increase your visibility and reach a wider audience. Here are some tips that cam make it easier for you: 

• Research competitor hashtags: Take a look at the hashtags your competitors are using, and consider incorporating similar hashtags into your own strategy. 
• Use special tools: There are many online tools, such as Keyhole, RiteTag, and Hashtagify that can help you find the right tags for your business. These tools allow you to search for relevant hashtags based on keywords related to your business. 
• Stay up-to-date with trends: Make sure to keep an eye on current trends and popular hashtags in your industry. You can do this by following industry influencers and monitoring social media platforms for relevant hashtags. For instance, TikTok has a separate platform, where you can find trending hangtags for your country and your industry. 
• Keep hashtags relevant: When using hashtags, make sure they are relevant to your business and the content you are sharing. This will help you reach the right audience and increase engagement. For example, YouTube can even delete your post if your tags don’t match your content. 
• Test and enhance your hashtag strategy: Regularly monitor your hashtag strategy using the analytics your platform of choice provides. This will help you ensure that you are using the right hashtags to reach your target audience. 

Wrapping up 

Regardless of which platform you use to promote your business, there are plenty of must-follow hashtags in 2023. By taking the time to research trending hashtags, you can stay ahead of the curve and become a trendsetter within your social media circles. Who knows? You could even start a trending challenge that’ll make its way around the world! 

Got an idea in mind? Let’s turn it into life with the help of VistaCreate! Go to the main page and select the format for your design based on the social media platform you’re using for your marketing. Then, you can browse through ready-made templates, choose the one you like, and customize it. Change the text, colors, and fonts, add photos and objects, and attach your logo to it. Find the recipe for effective designs in VistaCreate in our article 😉No need to postpone this, it won’t take long. 

Stay tuned for more tips that will help you boost your brand’s socials in 2023.