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    The top social media websites in 2022 for every small business owner

    The top social media websites in 2022 for every small business owner

    Everyone knows how vital social media presence is for business growth in 2022 but does everyone know which social media websites to place their bets ...

    Everyone knows how vital social media presence is for business growth in 2022 but does everyone know which social media websites to place their bets on? 

    It’s not often you’ll hear which ones of the 200 currently existing social media sites are best for business-related activities, and how to choose the right mix of social media platforms for your company.

    In this article, we’re going to look at the top reasons why small businesses need to invest in social media marketing, talk about the opportunities social media sites provide to small businesses, and cover the most popular social media platforms in 2022 (including a couple of unconventional ones!). 

    Make sure you read till the end to find out how to choose the best social media for your business. 

    And don’t forget — it’s not only about where you publish your social media content, it’s also about the quality thereof. VistaCreate allows you to create professional-looking, high-quality social media content, design branded visuals, and customize ready-made templates to meet your business needs.

    Why is social media great for small businesses?

    There are numerous advantages associated with using social media for growing a small business

    Social networking sites provide small businesses with a great variety of opportunities ranging from increased brand awareness and more accessible advertising to a better understanding of the target market, more leads, and better control of their reputation. 

    Let’s take a closer look at the most prominent benefits of social media for small businesses:

    • It helps reach a wider audience. 
    • Being active on social media sites allows small businesses to increase their brand awareness. 
    • Active social media presence allows small businesses to differentiate themselves from their competitors. 
    • Using social media platforms can help small businesses humanize their brands. 
    • Social networking sites give small businesses an opportunity to establish themselves as a thought leader in the industry.
    • Top social media platforms allow small businesses to effectively advertise their products and services for a fraction of the price.  
    • Small businesses can use top social media apps to piggyback on big advertising campaigns. 
    • Small businesses can use social media platforms to get to know their target audience better. 
    • The biggest social media platforms act as a source of leads for small businesses. 
    • Social accounts can generate extra traffic for your business website or blog. 
    • Social media allows small businesses to manage their reputation online.

    How are social media platforms commonly used by small businesses?

    The wide variety of benefits social media offers to small businesses suggests that there are many applications of social media for businesses, too. 

    Indeed, businesses use social media platforms for marketing: increasing brand awareness, building a strong brand, advertising products and services, researching their target audience. 

    Businesses can also use social media platforms for sales. You can look for leads, nurture them, and communicate with them until they make a purchasing decision. 

    On top of that, businesses can use social media as their primary channel for providing customer support. Social media can act as a communication channel between businesses and customers looking to get more information about products or services. Customers will also have the option of reporting problems, which can then be resolved.

    Now that you know what businesses can use social media for, let’s look at a list of social media platforms that enjoy the most popularity. 

    In this section, we’re going to discuss the popularity of social media platforms your small business can create an account on; explain the type of crowds that use these platforms; talk about the functionality of these top digital platforms; and go over the different formats you can share there.

    But first, let’s agree on what we mean when we say “the most popular social media platforms”. Depending on the variables you consider, the list of social media sites will look different…

    • Are we talking about the US or the world? The top five platforms are very different in the two cases.
    • What is your understanding of a social media platform? What features should a site have to be considered a social media site? Would you consider Pinterest or YouTube to be one?
    • Are you interested in specific use cases? Some of the most favorited social media companies aren’t suitable for businesses.
    • How do you assess the popularity of a social media platform? What is the metric that defines whether or not a social media platform is popular? Depending on what’s more important to you — number of registered users or monthly users — the top platforms will vary.
    • Where do you draw the information about a platform’s popularity? Is it based on stats and figures, or is it based on qualitative research and survey answers? 

    If you look at the top social media websites worldwide, ranked by the number of active monthly users, Statista suggests that the list will look something like this:

    1. Facebook
    2. YouTube
    3. WhatsApp
    4. Instagram
    5. Facebook Messenger
    6. TikTok
    7. QQ (a Chinese app for instant messaging)
    8. Douyin
    9. Telegram
    10. Sina Weibo (a Chinese microblogging website similar to Twitter)
    11. Snapchat
    12. Kuaishou
    13. Pinterest
    14. Twitter
    15. Reddit
    Most popular social media platforms in the world

    (Source)

    Unfortunately, many of these social media apps aren’t relevant to the western audience. Moreover, a large number of sites at the top of the list focus exclusively on instant messaging and can’t be used for social media marketing. 

    So, let’s look at the US version of the most popular social media websites that can be leveraged by businesses instead. 

    The most popular social media platforms in the U.S.

    According to DataReportal, the list of the most popular social media platforms in the US consists of:

    1. Facebook
    2. Facebook Messenger
    3. Instagram
    4. TikTok
    5. Twitter
    6. iMessage
    7. Pinterest
    8. Snapchat
    9. LinkedIn 
    10. WhatsApp
    11. Reddit
    Most popular social media platforms in the US

    (Source)

    Facebook

    No matter which list of the best social networking sites for business you open, Facebook will always be there at the top; it’s a given. 

    Facebook is one of the oldest and most popular social networking sites with over 2.934 billion monthly active users as of July 2022. The majority of Facebook MAUs are from India (329 million users), the United States (180 million users), Indonesia (129 million users), and Brazil (116 million users).

    The number of Facebook users by country

    (Source)

    According to Statista, Facebook is dominated by males: 56.6% of Facebook’s users are male, and only 43.4% are female. 

    The majority of the US Facebook users are aged between 25-34, but the fastest growing age group is 65 and over:

    Facebook users by age

    (Source)

    According to stats, among almost 3 billion Facebook users, at least 200 million accounts belong to small businesses that utilize Facebook to promote their products and services. 

    There’s a valid explanation as to why so many small businesses consider Facebook the most influential online platform, central to their digital marketing strategy. 

    First of all, Facebook allows business owners and marketers to reach a huge audience for free or a fraction of the price they’d pay for offline advertising. Moreover, it’s easy to stand out from the crowd on Facebook — the social media platform supports a lot of different content formats, allowing for greater creative freedom. 

    You can benefit from text posts, different kinds of image-based publications (photos, photo albums, photo carousels, photo slideshows, etc.), videos, and Facebook Stories. 

    ➡️ Check out our guide to growing your business with Facebook to learn how to leverage those content formats.

    Instagram

    Instagram is another big name in the world of social media sites. Originally designed as a social media platform for sharing photos, Instagram has turned into a staple social media platform for millions of people. They use it to communicate with their friends, share moments from their lives with followers, follow brands and influencers, buy products, and more!

    According to stats from Semrush, Instagram is the world’s 7th most visited website; it welcomes over 2.9 billion total visits per month.

    Instagram users by country

    (Source)

    The majority of Instagram traffic comes from India (252.5 million users), the United States (155.7 million), and Brazil (122.5 million).

    As for unique users that log into Instagram on a monthly basis, Instagram can boast 1.22 billion monthly active users. 59% of U.S. adults use Instagram daily to spend around 30 minutes on the app.

    This social media site is particularly popular among Gen Z and Millenials, with these groups comprising almost half of the platform’s active users:

    Instagram users by age

    (Source)

    There isn’t a big disparity between males and females when it comes to using Instagram. There are more women than men using Instagram with males constituting 44.9% of Instagram’s user base, and females — 55.1%.

    Instagram supports a wide range of different formats, including…

    On top of that, Instagram allows switching to a business account for more insight into account analytics, running paid ad campaigns, and scheduling publications using third-party apps. 

    ➡️ Learn how to plan your Instagram feed with VistaCreate in our guide. 

    TikTok

    Compared to other social media platforms, TikTok is a relatively new one. Nonetheless, despite only being launched back in 2017, it’s also the fastest growing social media platform with an annual 18.3% increase in active users.

    Fastest-growing social media platforms in the US

    (Source)

    Recently overtaking Google, this short-form-video-sharing app has become the most visited site on the Internet. According to stats, TikTok currently has 1 billion monthly active users.

    Thanks to its addictive nature, TikTok is the most engaging social media app, with an average session length of 10.85 minutes.

    This social media platform is most loved by Gen Z and Millennials, with the majority of the app’s demographic aged 10-19. However, you shouldn’t assume that TikTok is a social media for kids and teenagers only. According to recent studies, more and more adults in the US and worldwide are adopting the app:

    • 25% of TikTok’s active user accounts in the U.S. are people aged 10-19.
    • 22.4% of TikTok’s active user accounts in the U.S. are people aged 20-29.
    • 21.7% of TikTok’s active user accounts in the U.S. are people aged 30-39.
    • 20.3% of TikTok’s active user accounts in the U.S. are people aged 40-49.
    • 11% of TikTok’s active user accounts in the U.S. are people aged 50+.
    TikTok users by age

    (Source)

    TikTok is currently the best platform for small businesses that want to reach a wider audience, go viral, and increase their brand awareness. The reason for this is the trendy nature of the app; the majority of modern Internet trends originate from TikTok. 

    There’s only one content format TikTok allows sharing — short videos. However, you shouldn’t feel like it’s a limiting factor. There are plenty of marketing opportunities for brands.

    Twitter

    Twitter is the most fast-paced social media platform among the social networking sites listed in this article. It was originally created for people around the world to share news, discuss current events, and engage with others using short messages that are limited to 280 characters. 

    Despite all the restrictions and limitations, Twitter is well-loved in the world. In 2022, Twitter.com is the 9th most visited website globally with a user base of 329 million people. This figure is expected to grow to 340 million by 2024:

    Twitter users worldwide

    (Source)

    Countries with the most Twitter users are the United States (76.9 million), Japan (58.95 million), and India (23.6 million).

    Twitter users by country

    (Source)

    The majority of the platform’s users are male (62% of Twitter users in the US are men), and the most dominant demographic by age group are Millennials and Gen X — 30-49 years old. 

    In the past, you could only share text-based Tweets with your Twitter followers. Today, the social media platform increases the number of supported content formats, so you can share images, videos, voice notes, hold conversations in Twitter spaces, etc. 

    Pinterest 

    Pinterest is the one-stop shop for inspiration, mood boarding and… Looking for products to purchase!

    Even though Pinterest originated as a platform for organizing your personal and professional aesthetic, it’s now a powerful social media platform that connects brands and customers, creators with their followers, and more. 

    Today, Pinterest has over 433 million active monthly users, and the number keeps changing ever so slightly every quarter. 

    Pinterest active monthly users

    (Source)

    According to stats, the majority of Pinterest users are based in the USA, Brazil, Mexico, Germany, and France:

    Pinterest users by country

    (Source)

    76.5% of Pinterest’s global users are female, 15.6% are male, and 7.9% are unspecified.

    The majority of Pinterest users are Millennials that fall within the 25 to 34 age range (37.2%). The second most common age group is Gen Z (19.8%):

    Pinterest user demographics

    (Source)

    The only two content formats that can be shared are images and videos. 

    LinkedIn

    LinkedIn is a social media site for business professionals. Unlike the rest of the social media platforms on this list, it wasn’t originally designed to let friends and family follow each other’s lives online. Instead, it originated as a digital space for businesspeople to network, share industry news and insights, talk about business experiences, and look for job opportunities. 

    Today, it’s less formal but still focused on business. 

    Today, LinkedIn has over 675 million monthly active users; around 40% of them use LinkedIn every day. The majority of LinkedIn users are based in the US (171 million users), India (69 million users), and China (51 million users). 

    LinkedIn users worldwide

    (Source)

    An interesting fact about LinkedIn is that it attracts a high number of decision makers and other individuals with high disposable income: 61 million of the LinkedIn user base are senior-level influencers.

    As a social media platform, LinkedIn is more popular among older people. The average age of LinkedIn users is between 25-34 years (51%):

    LinkedIn users by age

    (Source)

    There is a moderate big gap between male and female users of LinkedIn: the former comprises 57.2% of the social media platform’s user base, and the latter — 42.8%.

    ➡️ Check out this article to learn more about LinkedIn and its role in small business growth

    Best social media platforms for marketing

    Now that you have a good idea of what the most active social media platforms are, let’s explore how those 6 out of the top 10 social media sites compare when it comes to marketing activities. 

    In this section, we’re going to look at the social media platforms most commonly used for marketing. 

    Facebook

    Because of the wide range of formats Facebook supports, the platform is a marketer’s go-to for virtually anything. 

    However, there are several marketing jobs that Facebook is particularly good for…

    1. Local business marketing

    You might have heard of Google My Business for promoting small businesses within the local community; Facebook comes close second. 

    The platform is great for reaching a target audience based on their geographic location, generating brand awareness for your local business, and attracting new customers.

    Facebook business page search

    60% of Facebook users visit a local business Page at least once a week, so set it up and keep it up to date. 

    All you need to do is:

    • Add a description that uses relevant keywords and hashtags
    • Mention your local business’s category and price range
    • Add contact info, working hours
    • Upload high-quality photos relevant to your business 
    • Set up a CTA button

    Check out VistaCreate’s Facebook covers for your Facebook business page to stand out from the crowd:

    Facebook cover design template
    Facebook cover design template
    Facebook cover design template

    Browse VistaCreate’s Facebook cover templates

    Then, make sure you regularly publish new info and engage with your customers on Facebook. On top of that, you should encourage your customers to like your Facebook business page and leave positive reviews. 

    This will give Facebook a signal that your business is well-liked in the community, and it will promote your page to other members of your target audience.

    2. Paid advertising

    While Facebook might not be the best social media platform for organic growth (it only offers organic reach of 2.2% compared to Instagram’s 9.4%), it’s definitely great for paid advertising. 

    According to Meta, their total advertising audience is 2.11 billion people, or 72.5% of Facebook’s total 2.91 billion MAUs. When you put this into perspective, it’s over one third (34.1% to be precise) of the teenage and adult population on Earth.

    What makes advertising on Facebook even more lucrative is the fact that an average Facebook user clicks on 12 ads per month. At the same time, Facebook advertising is significantly more efficient and cost-effective than banner ads. The average conversion rate and cost per conversion on Facebook is 9.21% and $18.68, compared to 4.40% and $56.11 for Google Search.

    For your Facebook ads to be as effective as possible, you need to ensure they’re well-designed, impactful, and professional-looking. 

    ➡️ Learn how to use design to sell more in our practical guide to boosting your business online.

    And check out VistaCreate’s library of Facebook ad templates:

    Browse more Facebook ad templates 

    3. Reaching an older audience

    As we mentioned previously in the article, Facebook is getting more popular among senior folks. 

    The recent stats from Influencer Marketing Hub proves this point by claiming age 65+ as the fastest-growing demographic for Facebook ad reach. In 2021 alone, this group grew by 25%. 

    If your business targets an older demographic, make sure to get the most out of Facebook marketing and promote your offerings to the target audience. 

    4. Community building

    Facebook is among the best social media platforms for building a strong community around your business. Make sure to regularly engage with your target audience by announcing events, posting product updates, sharing industry news, and answering questions about your company.

    ➡️ To learn more about Facebook marketing, check out our guide.

    Instagram

    Name a social media platform better suited for sharing visual content, we’ll wait. 

    Instagram is traditionally the go-to platform for all the businesses that take pride in their aesthetics and rely on impactful visuals to promote their brand. Judging from the stats, this statement describes up to 71% of US businesses that have Instagram social media handles. 

    To be more specific, here are the areas of social media marketing that Instagram is best for…

    1. Increasing brand awareness and brand recognition

    Instagram is one of the best social media platforms for building a strong, memorable, and recognizable brand. The reason for this is that Instagram offers numerous ways to incorporate your branding elements into social media pages:

    Moreover, you can also let your brand personality shine through your Instagram Story content and Instagram Lives. 

    2. Organic engagement

    While Facebook is great for paid advertising, Instagram is the king of boosting your business organically. It offers the highest reach among all the best social media platforms (9.4%) and an engagement rate of 1.16%:

    Average engagement rate per post on Instagram, Facebook, and Twitter

    (Source)

    Instagram Stories are one of the reasons why — you can add Polls, reactions, quizzes, questions, and other elements to your Story content.  

    ➡️ Learn how to get more eyes on your Instagram content with our guide to getting on the Instagram Explore Page

    3. Getting to know your target audience

    Instagram offers great analytics tools that give small businesses an opportunity to learn their target audience better. With an Instagram Business account, you can see what kind of users your Instagram page attracts, analyze the content that generates the most engagement, see how your publications perform, etc.

    Moreover, thanks to Instagram Story Polls and Questions, you can ask your followers questions about their interests, opinions on your business and the products you offer, and more.

    4. Influencer marketing

    Instagram is the “home platform” for many digital influencers, both real and virtual. Thought leaders and social media influencers from various industries favor Instagram to share their experiences and live moments online. It gives businesses an opportunity to collaborate to promote their products and services.

    Most effective social media platforms for influencer marketing

    (Source)

    5. Video marketing

    Considering that Instagram now offers 4 video formats — Instagram Stories, Instagram Live, Reels, and Instagram Video — and has recently announced it will prioritize Reels over images, it’s safe to say that Instagram is turning into a video-first platform.

    You can use Instagram to share video content and generate better engagement:

    • Branding videos
    • Product videos
    • Tutorials
    • Educational videos
    • Live Q&As
    • User-generated content

    The majority of Instagram users hop on this social media platform with high purchasing intent. Combined with the special shopping post format that Instagram offers (those get tapped on by 130 million users every month) Instagram is the best platform for e-commerce…

    • 81% of users claim Instagram helps them to research or discover new products or services.
    • 72% have made a purchasing decision after seeing a product on Instagram. 
    • 50% of people have visited a website to make a purchase after seeing a product or service in Instagram Stories.

    ➡️ Learn how to grow your business with Instagram using our tips.

    TikTok

    While it’s difficult to generate sales on TikTok, you can leverage this video social media platform to increase your brand awareness, improve brand recognition, and reach a wider audience without an enormous marketing budget.

    Some of the key marketing opportunities TikTok offers to small businesses include…

    1. Organic reach

    Each TikTok user has a personalized For You Page with content they will allegedly find relevant or interesting. 

    The almighty entity that curates user For You Pages is the TikTok algorithm that analyzes user engagement (likes, shares, saves, comments) with videos that were previously shown to determine what videos to show next.

    For small businesses, this algorithm is a magic wand that can help them connect with their target audience. Essentially, all you need to do in order to reach the people who can potentially be interested in your business is create content relevant to your niche. 

    However, there are several tricks that will help you increase your organic reach on TikTok:

    • Use trending sounds 
    • Hop on current trends and adjust them to fit your business well
    • Shoot high-quality videos
    • Stitch and duet viral videos
    • Use hashtags

    Check out VistaCreate’s library of TikTok video templates

    2. Influencer marketing

    Just like Instagram, TikTok is the cradle of many digital influencers. A-list Gen Z stars like Charlie D’Amelio, Addison Rae, Lil Huddy, and the rest got their fame from sharing video content on TikTok.

    Younger generations of Internet users are particularly susceptible to influencer recommendations, which you can use to your advantage. Hence, TikTok is the second most popular social media platform for influencer marketing with 45% of marketing choosing it to collaborate with thought leaders and influencers:

    (Source)

    Find a TikTok influencer to partner up with for a sponsored TikTok, develop a branded effect, or release a branded sound to raise brand awareness. 

    3. Paid advertising

    Although TikTok is all about organic marketing, this social media app still offers several paid advertising options. 

    There are:

    • In-Feed Ads
    • TopView Ads 
    • Branded hashtags
    • Branded effects
    • Brand takeovers
    • And other forms of paid advertising…

    ➡️ Learn more about paid advertising on TikTok and the other intricacies of growing your brand on TikTok in our guide.

    Twitter

    Considering the nature of the social media, its demographics, and the content formats it supports, Twitter is the best social media platform for:

    1. Social listening

    Make sure you create a social media account on Twitter to listen to conversations about your brand and your products, as well as your competitors’ endeavors, industry developments, and the rest. 

    Find mentions of your brand using Twitter’s native functionality or third-party apps for social tracking. Then, engage with Twitter users that mentioned your brand to establish a better connection with them, foster relationships, and build a strong community around your brand.

    An example of a brand using Twitter for social listening

    (Source)

    2. Customer service

    Since Twitter is most commonly used for real-time communication, establishing direct connections, and reacting to current news, a lot of customers choose this social media platform as their go-to channel for reaching out to brands to ask questions, leave reviews, and file requests. In fact, the findings of a recent survey state that two out of three people favor Twitter as their preferred social media channel for customer care.

    Hence, you should use Twitter to provide stellar customer service all while putting your brand out there for potential customers to learn more about who you are and what you offer. 

    Make sure you inject your brand’s personality into your Twitter-based customer service and further build your brand using this social media platform. Take after Domino’s brand on the platform.

    An example of a brand using Twitter for customer service

    (Source)

    3. Situational marketing 

    If there’s something major happening in the world, don’t miss out on an opportunity to piggyback on it! If you see a piece of news that is relevant to your business (or can be made relevant to your business with some adjustments), go ahead and make it all about you! 

    This is the fastest way to raise brand awareness on Twitter. When a topic is trending, a Tweet that mentions it will get as many eyes on it as possible. 

    Remember, though! When something is trending, there are lots of conversations and Tweets appearing every second on the social media platform. To make an impact, you need to ensure your business’s Tweets stand out from the crowd. The easiest way to do this is by adding an impactful visual.

    Check out VistaCreate’s library of Twitter post templates

    ➡️ For more information on how to grow your business on Twitter, read our article.

    Pinterest

    47% of social media users see Pinterest as the platform for discovering and shopping for products.

    According to stats, 90% of weekly Pinterest users have made a purchase based on content that they found on the platform, and 98% of Pinners say that they try new things that they find on Pinterest. 

    That’s why Pinterest is among the best social media platforms for:

    1. Promoting your products and services

    There’s a stat to prove that 97% of the top searches on Pinterest are unbranded. This means, users of this social media platform are open to discovering new solutions and learning about new brands. 

    Use this as an opportunity to reach new audiences and promote your products or services.

    2. Growing your brand awareness

    Considering that Pinterest Infographic is among the most popular content formats on Pinterest, it’s safe to assume that Pinterest users aren’t strangers to learning new stuff on this social media platform. 

    You can share educational content and how-to infographics to get more eyes on your brand.

    Remember, though! Pinterest — much like Instagram — is a social media platform that focuses on visuals. So, you need to make sure all your marketing designs are appealing and professional-looking. 

    3. Paid advertising 

    The organic reach Pinterest provides is plenty, but you shouldn’t feel like you’re only limited to growing your business with Pinterest organically. There are several paid advertising options available to Business Pinterest accounts that you can take advantage of:

    • Idea Pin ads
    • Collection ads
    • Try-on product ads
    • Shopping ads
    • Carousel ads
    • Promoted Pins

    The easiest way to create a Pinterest ad that will generate your business sales is use a customizable VistaCreate template to promote your offer:

    ➡️ More details on how to master the art of Pinterest marketing in our guide. 

    LinkedIn 

    Thanks to LinkedIn’s user base and specific algorithms, this social media platform is best for small businesses that want to focus on…

    1. B2B marketing

    LinkedIn is the best platform for marketing products and services to other businesses. In fact, it’s the most popular social media platform for B2B marketing:

    • Linkedin makes up over 50% of all social traffic to B2B websites and blogs.
    • 80% of B2B leads come from LinkedIn.

    Moreover, 52% of buyers list LinkedIn as the most influential channel during their research process.

    2. Organic reach

    Because of how LinkedIn’s native algorithms work, whenever a LinkedIn user interacts with a post (either by liking or commenting), the publication reaches their network, too. 

    So, if you manage to create effective LinkedIn content, you can be almost 100% certain you’ll reach an audience beyond your LinkedIn followers base. 

    Learn about the basics of content marketing in our guide on knowing which content performs well for your specific audience and business. 

    3. Establishing industry leadership 

    LinkedIn is great for building a personal brand of your employees as well as showcasing your business expertise. Share thought leadership pieces to establish yourself as an industry leader.  

    ➡️ For more LinkedIn marketing tips, check out our guide.

    Unconventional social channels for small business marketing

    In the previous sections of this article, we talked about the most commonly used social media platforms. However, if other businesses limit themselves to the aforementioned 6 platforms, it doesn’t mean that you should, too.

    Now, social media grows beyond traditional sites, and every couple of years a new platform surfaces. This opens up an entirely new land of opportunities for businesses of all calibers.

    While some of these new platforms are entirely user-centric with little to no application for businesses, some can be a great addition to your social media marketing strategy. 

    We’ve put together a list of the 4 most promising, unconventional social media platforms to promote your business online. 

    WhatsApp

    WhatsApp users over years

    (Source)

    While not technically a social media platform, WhatsApp is among the most popular social networking apps. This messenger is loved by millions of people around the world, which you can use to your business advantage. 

    For example, you can utilize WhatsApp to provide excellent customer service to your customers, consult your potential customers whenever they have questions about your business or the products and services it offers, or send out promotional messages to your contact database.

    Telegram

    Telegram users over years

    (Source)

    Just like WhatsApp, Telegram is originally a messenger app designed for user communication. However, with recent developments and extra functionality (Telegram Channels, Telegram Ads, Supergroups, etc.), it doubles as a powerful social media marketing tool. 

    You can use Telegram to advertise your business online, build a community around your brand, provide customer service, and establish your business as an industry thought leader.

    WeChat

    WeChat users over years

    (Source)

    Another social media app that originated as a messenger but evolved into an all-in-one platform is WeChat. This Chinese social networking platform offers its users a plethora of different features that small businesses can use to their advantage. 

    If you want to enter the Chinese market, WeChat is great for running ads on the official WeChat account or on WeChat Moments. 

    On top of that, WeChat has a lot of local influencers you can collaborate with to reach your target audience.

    Sina Weibo

    Sina Weibo users over years

    (Source)

    Another large social networking platform that you might want to consider if you’re planning to enter the Chinese market is Sina Weibo. 

    Sina Weibo is a microblogging platform that compares to Twitter and Instagram. Users turn to this social media platform to post images, videos, and stories, see trending topics, and send direct messages. 

    Unlike WeChat that caters to a slightly older audience, Sina Weibo is mostly popular among Gen Z and younger Millennials. It’s the social media platform for every brand that wants to go viral in China. 

    How to decide which social media platform is the best for your business

    No matter how popular a social media platform is, it’s not going to do your business any good if it’s not a good match for you. 

    Let’s look at the 5 most important factors to consider when choosing the best social media platform for your social media marketing activities.

    1. Know your target audience well

    The first thing you should consider when choosing a social media for your small business is the people you want to influence with your social media marketing activities. 

    • Who is your target audience?
    • What is the average age of your target audience?
    • What social media platforms do they use?
    • What do they use those social media for?
    • What types of content do they prefer?
    • How does your audience prefer to consume content?

    Depending on the answers to the questions above, you should have a clear understanding of where your audience hangs out in their spare time, where they go to buy, and where they get inspiration from. Those platforms will be your first-choice options. 

    Another important factor to take into account is how people tend to feel on each social media platform. You don’t want to try to inspire people on Twitter or keep them informed about serious matters on Snapchat, for example:

    (Source)

    2. Take a moment to reflect on what kind of business you are

    Your brand image, your brand personality, the products and services you offer, the type of the business you run will all have an impact on your choice. 

    For instance, if you’re a SaaS B2B company, the obvious choice would be to choose LinkedIn, the professional platform that suits your product best. 

    On the other hand, if you’re a small business that focuses on local experiences, you might want to choose Facebook as the platform that works best for small local businesses. 

    3. See what your competitors are doing

    Remember, you’re not alone in this game. It’s highly likely that your competitors are already active on social media, and you need to catch up.

    Research which social media platforms your competitors utilize for social media marketing, take note of what works well and what doesn’t seem to have a positive effect on the competitor’s performance. 

    4. Align your marketing goals with the opportunities different social media platforms provide

    Focus on what’s important to you. Make a list of things you want to achieve with the help of social media marketing:

    • Do you want to build a strong community?
    • Do you want to increase brand awareness?
    • Do you want to reach a wider audience?
    • Do you want to communicate with your customers?

    Then, see which social media platforms offer the tools to achieve those goals in the most effective way. 

    5. Be in the know about resources available to you

    Some social media platforms are more competitive than others. Some social media platforms require much more time and effort to produce content than others. 

    Think about how much time you have to spend on your social media marketing activities, which skills you have, and choose what will work best for you. 

    Don’t panic if you feel like social media marketing is too much effort. There are plenty of marketing tools — free and paid — to streamline your processes. 

    You might struggle with creating enough content for all your chosen social media platforms. With VistaCreate, you can significantly cut down that time. With tools like Resize, that help you resize your posts to several platforms, the handy Scheduler tool to organize your posts ahead of time, and Brand Kits to help you stay consistent with every design you produce. 

    Ready to give it a try?


    Brands with the best social media presence rule the business world. So, make sure you don’t limit yourself to a single social media platform. Instead, develop a strong social media strategy that combines several social media platforms, repurpose content, and increase your visibility in the Metaverse. 

    Valerie Kakovkina

    Content marketing manager at VistaCreate. Valerie loves all things marketing, with her favourite areas being email marketing and social media. When out of the office, Valerie loves travelling, going to parties, and helping her friends with their art projects (oh to be surrounded by artists).

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