Light up the sky with our 4 New Year ideas for social media in 2022

    Light up the sky with our 4 New Year ideas for social media in 2022

    5…4…3…2…1…HAPPY NEW YEar campaign ideas for your social media marketing.  Hmm…that doesn’t really roll off the tongue as well, does it? ...

    5…4…3…2…1…HAPPY NEW YEar campaign ideas for your social media marketing. 

    Hmm…that doesn’t really roll off the tongue as well, does it? 

    Anyway – it’s New Year. And that means we have to break out the classic “new year, new you.”

    You’ve made your resolutions (no eating chocolate on weekdays), promised you wouldn’t break your resolutions this year (last year was 100% a momentary lapse of judgment), and then broken your resolutions (it was just sitting there, how could I not eat it?!). 

    But you can just tell that this year is going to be a good one.

    And the best way to kickstart your year? Putting out a social media campaign for your small business that absolutely smashes it. 

    But let’s be honest, you’re far too busy coming up with New Year party ideas to spend all of your time fretting over what New Year Facebook covers you’re going to deploy this time around or writing up a Happy New Year email for each of your customers. 

    That’s where we come in.

    We’ve put together a list of the top 4 ideas for social media posts you can get inspiration from (steal) that will be sure to set the fireworks off for your business. 

    Let’s get stuck in. 

    The top 5 New Year tips for marketing your small business

    1. It’s time to par-tay!

    New Year’s Eve is the party of the year – ironically. And that means people will be looking to splash out. Either they’ll be grabbing party supplies, new fancy dresses, sparkly decorations, or hiring caterers, party planners, and classy pianists to play in their lounges (ultra-fancy). 

    We’re basically saying that there is a huge variety of ways people are looking to spend money.

    There’s a lot to be said for tapping into this idea of lavish spending. Perhaps you’re running a New Year’s Eve sale, maybe you’re open late for last-minute purchases, or maybe you’re selling the perfect outfit to fit the occasion.

    Take this advert from retailer H&M – it’s simple, it’s classy, and it fits the New Year’s Eve bill perfectly. You can totally picture yourself rocking up to your party in that outfit – meaning H&M have nailed their sales imagery.

    2. Take a trip down memory lane

    We all have a favorite New Year memory. Whether it’s the time you stayed up dancing all night or the time you set off your own fireworks in the backyard. Or maybe it’s that one year where you had a quiet night in and were asleep by midnight. 

    Utter bliss.

    People love recalling precious memories, and one way to boost engagement with your audience is to reach out to them and ask them to share their favorite nights.

    This Instagram post from travel company TravelyWay taps into this nostalgia perfectly. 

    With a gorgeous setting with fireworks in the forefront of the picture, it perfectly captures a romantic New Year’s Eve moment whilst also tying in the idea of travel. And with their question ‘Where did you spend yours?’ they’re reaching out and engaging with their audience, asking them to share their memories. 

    3. Be thoughtful 

    As much as the holiday period is centered around friends, family, and loved ones – it’s also important to remember that for many people the holidays are a tough time. 

    So while it’s good to tap into that, it’s also important to spare a thought for and engage with those within your audience who may be stressed, struggling, or feeling a bit down in the dumps. 

    It’s far too easy to let your business become cold and lose that sense of humanity. So this New Year, try flexing the human side of your business.

    This is a classy touch from video messaging service Loom. It’s a really simple but warm message from a company that is based around work to remind people to schedule some time off.

    4. Spread some color and cheer

    What do you picture when you think about New Year’s? 

    Parties? Champagne? Countdowns? Groggy mornings?

    Or fireworks?

    Fireworks and New Year go together like peas and carrots. And what are fireworks if not wonderful explosions of color and light? And just like fireworks, the best social media posts contain images and designs with vibrant colors that demand your attention.

    Take this post from PlayStation. It’s full of color and immediately grabs your attention. The caption also elicits a response from the reader, therefore boosting engagement and getting people involved. 

    But if you’re now sitting there worrying about your distinct lack of design skills and wondering where to find these elusive New Year picture ideas, then don’t worry a second longer. 

    VistaCreate has a wide range of design ideas and templates for all of your social media needs – and more!

    Make sure to check out fun (but serious) New Year’s resolutions for marketers and entrepreneurs.

    Start this New Year with a bang

    It’s always important to start off a fresh new year on the right foot. And promoting and marketing your business properly with well-thought-out New Year social media posts is a sure-fire way to get the year started in the right way. 

    One of the key parts of any social media marketing post is matching your zingy copy with original, attention-grabbing designs and images that marry up perfectly with the intent behind your posts. 

    VistaCreate has a huge range of templates and images that are sure to go off with a pop and a fizz and make your New Year theme ideas sparkle. 

    So this year it’ll be out with the old designs, and in with the new.

    VistaCreate Team

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