How to get more followers on TikTok in 2023
If you want to get your brand in front of more millennials and Gen Z’s, TikTok is the way to go. The app is one of the most popular social media channels among the younger generations.
Moreover, as the platform grows, older demographics are catching onto its appeal, so it doesn’t hurt to cast your net wider to capture users who are still in the minority. Either way, to have an impact, you need to know how to get followers on TikTok, and VistaCreate has the tools you need to make amazing content.
How to get followers on TikTok: Understanding the market
TikTok hasn’t been around long compared to other popular social media channels such as Facebook and YouTube. Despite its later arrival on the scene, the platform became the first non-gaming social media app outside of Facebook to hit 3 billion downloads.
In 2021, the app saw more downloads than any other channel.
TikTok building is definitely worth exploring as another avenue to get your brand in front of a wider audience.
TikTok began mainly as an app for youngsters who showed off their dance moves, but between its beginnings in 2016 and 2021, it evolved into a short-form video platform for a wide variety of content. From 2019 to 2022, the number of global users was 465.7 million to 755 million. Projections place the number of users in 2025 at 955 million.
In the U.S. alone, users more than doubled within the same timeframe, from 35.7 million to 94.1 million between 2019 and 2022. By 2025, the number of U.S. TikTokers is expected to reach 103.3 million.
If you want to know how to get followers on TikTok, you need to understand who is using the channel and where. The U.S. has the largest share of users outside China, where TikTok originates. However, the platform has a significant presence in many other countries worldwide (though it was banned in India, which had more users than in the U.S. before the ban).
Gen Z claims the territory
TikTok is Gen Z territory, with 25% of TikTokers falling into the 10-19 age category. In fact, TikTok has taken over Instagram in popularity among this younger age demographic. If you want to know how to grow on TikTok, pay close attention to what Gen Zers in your niche want to see.
Everyone else is moving in
What if your audience includes older ages? Don’t worry; they’re on the channel, too, just not in quite such large numbers — yet. The age breakdowns for the older generations are as follows:
- 22.44% are 20-29 years old
- 21.7% are 30-39 years old
- 20.3% are 40-49 years old
- 11% are 50 and older
As the platform continues to grow, you can expect to see the percentages of users shift and perhaps equalize, especially among those in the under-50 age bracket.
Even if your audience crosses into these other age groups, it’s worth learning how to get followers on TikTok now and establish yourself as a seasoned TikTok creator. Interestingly, though most users are under 20, the most popular creators are between 18 and 25.
➡️ To learn more about TikTok’s gemographics, check out TikTok Marketing for small businesses in 2022.
How to get more followers on TikTok: Doing the background work
If you are just getting started on the channel, doing the background work before you get too far in can give you a leg up in social boosting TikTok for your brand. Fair warning: The platform can draw you in and tempt you to explore far beyond your brand’s reach.
If you are looking for how to gain followers on TikTok for your brand, we recommend you keep your focus narrow and relevant to what you do. You can always open a personal account for pure entertainment!
Know your target audience
As with any marketing strategy, the best way to get started is to get to know your target audience. Your audience isn’t necessarily the same across all social media or marketing channels. Take the time to understand your audience to learn how to get followers on TikTok from within your niche.
Dig deeper than the age demographics. You need to know other characteristics as well. Find out where they’re located — a factor that will impact what you post and when. Spend time researching what they’re watching. Are there TikTok sub-communities or niches for your audience, such as BookTok, cottagecore, Skater TikTok, or MoneyTok?
These communities often form around hashtags, so you can find them by searching hashtags related to your niche and finding out which ones are the most popular. Once you discover where your audience spends time on TikTok, you can study what kind of content they like to watch.
Train the algorithm
When learning how to get big on TikTok with your audience, it’s essential to remember that the mighty algorithm can make your life much easier or far more challenging than it’s worth spending your time (and marketing dollars) on. If you start your TikTok journey by exploring all the fun videos the platform offers, the algorithm won’t know who to show your content to.
Likewise, if you really love watching people get their groove on but you are an eCommerce business that sells pet supplies, your content may start showing up in front of dancers instead of pet owners, which won’t help your business. A significant aspect of how to get followers on TikTok involves letting the algorithm know who your audience is.
Watch videos in your niche and follow relevant hashtags.
When you start creating content, post brand-specific content that appeals to your audience. VistaCreate has everything you need to design the perfect TikTok videos quickly.
Engage with other TikTokers
Getting real TikTok followers is essential for account growth and to gain the advantages of having an active audience on the channel. The platform is like all social media channels: Countless bots and fake accounts exist.
You don’t only need to know how to get more followers on TikTok; you need to figure out how to get the ones that count. Bots won’t purchase any of your goods, visit your website, or share your content on their accounts.
Engaging with other TikTokers is essential. It’s a social channel, after all! Watching their videos is great, but taking it further can give your account a TikTok boost. When you see content you appreciate, like it and comment. TikTokers enjoy the community aspect of the platform, which makes sense because Generation Z is big on community.
If you want to know how to get followers on TikTok, engaging authentically with other users is one of the best ways. Respond to posts and other commenters with genuine interest and interactions. Let them get to know your brand’s personality without a sales pitch.
You can incorporate information about your brand when appropriate (often, creators will ask for other TikTokers to comment on what they have to offer the community). Duets and stitches are another great way to educate your audience about your brand and engage with other TikTokers without being spammy.
How to gain followers on TikTok: Creating compelling content
To get followers on TikTok, create content your audience wants to watch all the way through, engage with, share, and bookmark. You can find out if viewers watch your videos until the end by looking at video insights. VistaCreate’s TikTok templates and drag-and-drop editor make it easy to design professional, attractive videos already formatted for the platform.
Create engaging and relevant videos
After you’ve done the research, you should understand how to get followers on TikTok by posting engaging and relevant content. As you gain followers, it can also help to visit your TikTok followers profile pages to see what they’re posting, giving you deeper insight into what’s important to your community on the channel.
TikTokers use the platform for entertainment and education. You may have the best luck combining both approaches, giving your audience a mix of content that serves both purposes.
Duets and stitches are a popular format that allows you to engage other creators while providing content that reveals more information about your brand. Often, the TikTokers you engage with in this manner will follow you and share your video if they like what they see.
➡️ Learn which TikTok formats perform well in our guide to using TikTok to grow your business.
Start exploring how to get big on TikTok by using hashtags when you post. You don’t necessarily want to put on all the tags with the highest number of views, as those also have the lowest probability of your video getting in front of viewers who follow them.
It’s a good idea to experiment with a mix, using some hashtags with fewer than 500,000 views and some with viewers in the millions. As you learn how to get followers on TikTok and your account grows, your chances of getting noticed in the most popular hashtag communities increase.
How to grow on TikTok: Keeping up with your strategy
When people want to know how to get easy followers on TikTok, we tell them that maintaining a solid strategy is an effective approach. It isn’t always as easy as you’d like, but VistaCreate’s features and tools simplify the process, allowing you to keep up with your TikTok marketing strategy and still have fun creating content.
➡️ Learn more about marketing strategy and how to create one for your business in our guide.
Post content consistently
Consistency is crucial when exploring how to get more followers on TikTok. The algorithm loves knowing what to expect from you as much as your audience does. Determine how often you want to post and stick with it, at least in the beginning. We recommend posting at least once a day. However, if you can post three times a day, you’ll likely reap bigger rewards.
Posting consistently also means sticking to a content schedule and posting at the same time each day. One of the things you might discover as you learn how to get followers on TikTok is that it is helpful to use a social media content calendar and schedule a time each week to record your videos for the following week.
When creating your videos in VistaCreate, your posts are saved in your account, making it easy for you to access them when it’s time to post.
Stay on top of trends
You might discover how to grow on TikTok quickly if you stay on top of the trends for your niche. Some trends are popular across the platform, while others only catch on within a particular TikTok community. Pay attention to music, color, graphics, effects, and topic trends, and then use them in your videos.
If cosplay is popular, cut loose and have fun dressing up! If others in your community are wearing a crown in their videos, it’s time to order a tiara. While we can’t help you with your costumes, we can offer design tips and give you insight into using colors effectively.
➡️ Learn how to stay on top of current trends in our guide to social media marketing.
Know when to post
If you want to understand how to get followers on TikTok, you have to also know when to post. There are overall popular times each day, generally in the morning, around midday, and then in the evening. However, the best time to post is when your audience uses the platform.
Take time to research, looking at when other creators in your niche are posting. You should also experiment a little to determine when your views and engagement are highest.
How to get big on TikTok: Expanding your audience
TikTok is primed for growth, and videos reach viral status regularly. It isn’t easy to predict what will hit or when, but it is still possible for new creators to break into the scene.
The algorithm rewards consistency and engagement, so when you put the two together, your account can grow at a steady pace. As you get the hang of how to get followers on TikTok, a couple more tips can take your account up a notch.
Take advantage of challenges
TikTok challenges provide an excellent opportunity to increase your reach on the channel. Users love them, so if you oblige by creating or participating, you will likely get more views, engagement, and followers.
A challenge is a specific trend based on video content and theme rather than designs, music, or props. They can vary widely, so make sure you look for the challenges your audience participates in.
To discover what challenges are trending, search for them using the hashtag #challenge. You’ll see numerous variations. Explore a few to see what they look like. Once you know how to spot a challenge, scroll through your “For You” page to see what comes up for users in your niche.
Share user-generated content
After you learn how to get followers on TikTok and your account gains momentum, you may see others creating duets and stitches from your videos. You can create content that invites stitches and duets. If you sell a product, you may want to ask others to review it or demonstrate how they use it, which can also occur organically.
Share any videos others create using your content or products to your wall. User-generated content is great for building trust with your audience.
Growth can happen fast on this platform, but if you really want to learn how to get big on TikTok, you need to have patience in the process. Focus on the steps that help you gain traction and get you to the point where your audience begins talking about your brand in their videos. Most importantly, let yourself enjoy creating awesome videos!
How to get followers on TikTok: Creating videos using VistaCreate
Now that you know how to get followers on TikTok, you can start creating content! VistaCreate’s templates and tools let you focus on the fun aspects of putting together a TikTok video.
Our templates are formatted for the platform, so you won’t be frustrated with trying to get the size right. We have an endless selection of royalty-free photos and videos and all the bells and whistles to make your video stand out. Are you ready to get started?