Best times to post on TikTok in 2023
If you post content on TikTok frequently and still ask yourself why you’re not getting any views — we have an answer for you!
Our research pointed to the fact that it turns out, there is the best time to post on TikTok in 2023. And your content might not necessarily be the issue for lack of views. What if you’re simply choosing the wrong times to post on TikTok?
As with every social media platform, there’s always some secret formula to success. TikTok has shown to be one of the most effective business platforms, as it allows you to grow your brand through entertainment and storytelling. Now it’s time to address the foundation of your successful strategy — and it starts with the best time to post on TikTok.
You can learn more about how to grow your account from our 2023 guide on the TikTok creator marketplace. But in this article, we’ll discuss how you can drastically improve your account and content’s visibility simply with strategic timing. Let’s dive right in!
Why do you need to know the best time to post on TikTok?
No doubt, you invest a lot of your time and energy into creating unique content — don’t let bad timing ruin your efforts! You may see a big change in statistics by simply choosing better TikTok posting times. Here’s what you can achieve by fixing your timing.
Improve your TikTok engagement rate
If you know when to post on TikTok, you can get more people to see and interact with your content. Not only do you get more coverage thanks to user activity, but you can access invaluable data. Analyze people’s likes, shares, and comments to understand your audience better and improve your content strategy.
Boost your brand recognition and visibility
Posting on time means being seen on the platform, and we mean it. TikTok has a specific algorithm that makes your videos appear on the “For You” section, one of the most frequently visited pages by TikTokers (keep in mind, these are millions of people). Of course, there are certain factors that affect your chances of being in the recommended section. However, if you choose the best times to post on TikTok, you can increase user engagement and, accordingly, your chances of being featured there.
Increase your social media ROI
When you choose the best time to post on TikTok, it ensures that all the money you spend on creating and managing your social media content is worth it. All in all, with perfect timing, you can get more eyes on your content. And with ROI statistics at hand, you will know exactly how to improve your social media marketing.
What is the best time to post on TikTok?
According to Influencer Marketing Hub, these are the best times to post during the week…
Best time to post on TikTok
- Monday: 6am, 10am, 10pm
- Tuesday: 2am, 4am, 9am
- Wednesday: 7am, 8am, 11pm
- Thursday: 9am, 12pm, 7pm
- Friday: 5am, 1pm, 3pm
- Saturday: 11am, 7pm, 8pm
- Sunday: 7am, 8am, 4pm
The research team found that the best time to post on TikTok and the highest engagements were on Tuesday at 9 am, Thursday at 12 am, and Friday at 5 am.
As you can see, most posting hours are in the morning and evening, right when people scroll through their feeds for entertaining content (probably lying in bed, as we all do).
Now, imagine what happens if all businesses start posting according to this schedule. How will you be able to stand out?
Ironically, you must find your own TikTok posting times to see what works best for your particular business and niche.
When is the best time to post on TikTok for YOU? 5 ways to find out
To build your unique TikTok content strategy, rely on personalized analytics. Learn your target and current audiences, their peak activity hours, habits and interests. To access this information, you must have a Pro or Business account on the TikTok app.
Here’s how you can access your TikTok Pro account and check your statistics:
- Open the TikTok app, go to your profile.
- Access the Settings and Privacy menu by tapping the three dots in the upper-right corner.
- Check whether “Switch to Pro Account” is an option under “Manage Account”.
- If it is, choose it and follow the directions. If there in no such option, then you’re already set.
- Return to the Settings and Privacy menu, and click “Creator Tools” on the drop-down menu.
- Click “Analytics” to see your statistics.
Once it’s all sorted, here’s what you must look at.
1. Check your target audience’s location
First, find out where your customers are — your posting time depends on their location and time zone. By knowing your customers’ location, you will be able to post content at peak activity times and make the most of it.
☝️ Note: Your location matters, too. In fact, more than you’d expect it to be. Many TikTok users complain about the platform algorithm — TikTok tends to distribute your content within your geographic area.
And only after (and if) it does well, the platform starts showing it to people from other countries. That’s why some TikTok creators change their location using VPN. Because the platform is relatively new, some of its algorithms are still improving. Therefore, you must test different tactics to see what works best for your content’s visibility.
Times to post on TikTok by location
We can’t analyze TikTok’s peak hours for every country. But these are good times to post on TikTok for the most popular locations.
Best time to post on TikTok in the USA
- Monday: 6 am,10 am,11 pm
- Tuesday: 2 am, 4 am , 9 am
- Wednesday: 6 am, 8 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 9 pm
- Sunday: 7 am, 8 am, 4 pm
Best time to post on TikTok in Canada
- Monday: 6 am, 10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 8 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 8 pm
- Sunday: 7 am, 8 am, 4 pm
Best time to post on TikTok in Germany
- Monday: 6 am, 10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 8 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 8 pm
- Sunday: 7 am, 8 am, 4 pm
Best time to post on TikTok in Australia
- Monday: 6 am,10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 9 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 8 pm
- Sunday: 7 am, 9 am, 4 pm
☝️Note: If you think big and want to target a global audience, you have to post more often. International competition is much fiercer, so it’s necessary to post frequently and also make more content.
2. Find out followers’ peak activity hours
When collecting timing data, check the “Follower activity” section to see when your existing followers are most active. Peak hours will be different depending on the age and lifestyle of your users. For example, if your followers are mostly parents, then the evening is the best time to post on TikTok because that’s when they are most likely to indulge themselves in screen time. Combine statistics on your target and current audiences and tailor the posting time and content accordingly.
3. Analyze your past content performance
Check TikTok analytics and study the history of your own high-performing content — likes, shares, average watch time, audience locations, and posting times. See if there’s any pattern of days and times of posting and learn from them. Try to apply the same formula to your new content — this trick might help you identify the best time to post on TikTok for your brand. For instance, if your videos get more engagement on Wednesday and Friday at 6 am, then, make them your TikTok posting times.
4. Study your competitors
To find out when to post on TikTok, you can look at how your competitors’ pages perform. Don’t go for huge brands, but select several small businesses in your industry or niche. Analyze what content they post and how often. Now, repeat their tactic with your content. You may actually realize that they have found the best TikTok posting times and the type of content people love. Apply their approach to your strategy and see how well it works for you.
5. Experiment based on your content plan
Plan your content for a month and carefully analyze views and likes. Schedule your posts based on general and personalized statistics and give them a try. Most probably, you will see that certain types of TikTok videos get more coverage in the morning or, for example, on Fridays. That’s how you know what and when to post on TikTok. Now, tweak the timing for the rest of the monthly content.
Use these free TikTok video templates for inspiration and start experimenting with your content right now:
If you’re in a need of a TikTok video editor, check out our list of the best apps or learn how to edit videos in VistaCreate.
TikTok Content VS. Timing: what’s more important?
Are TikTok posting times as important as they say? Sure, on one hand, you want to post a video at the right time to increase its chances of being seen. But on the other hand, content can only go viral if it is really funny, relatable, super useful, or trendy.
TikTok recommends brands post 1-4 times per day, but focus more on creating authentic, engaging videos. See, it’s not all about timing. If you want to win your audience over, you need to make quality content that tells a story. And that’s where we can help you!
What to post on TikTok to boost your page
A surefire way to excite TikTok lovers and keep them interested is to post different types of video content. Wonder how to get followers on TikTok? Alternate fun, entertaining videos with useful TikToks — trend reviews, tips, tutorials, and such. Double the effectiveness by choosing the best time to post on TikTok.
Explore our free TikTok templates to create themed videos.
Make trendy seasonal content. To stay on-trend, create festive videos for all major holidays like Christmas or Thanksgiving or Father’s Day using these ready-made TikTok designs. We recommend choosing multiple templates for the same holiday so that you have content to post throughout the entire holiday season.
For example, if you’re lauching a Valentine’s campaign on TikTok, you can use trendy Viva Magenta colored templates.
And last but not least, let people see your face! Sure, business owners use TikTok to promote their products, not their personalities. However, showing who you are can bring your brand closer to your audience. People want to see the person behind the product; they need to hear your story.
Tell your audience why you started your business, what inspires you, and share your life and business principles. Be there for your followers, and they will give back to you! You can borrow some ideas for your sit-and-talk TikToks from these templates.
Wrapping up
So, what’s the best time to post on TikTok in 2023? Find your perfect posting formula by putting all our tips into practice: try posting at the best times you’ve learned from the research, calculate your audience’s peak hours using TikTok analytics, and study your competitors’ content strategies. Also, experiment with your content to make captivating videos that people want to watch at any time.
We say the best time to post on TikTok is today! Grab a template and start creating your best content to feature on TikTok.
