100+ free tools to do marketing in 2022
Great marketing is a combination of great strategy and great tools. In our blog, we regularly share hot tips to amp your marketing game, so you should be all set for that, but we thought we’d help you with growing your tool stack, too.
We’ve put together an ultimate list of the most powerful and free marketing tools for you to arm your business with in 2022!
In this article, you’ll find a selection of apps to:
- Schedule posts for social media
- Organize your work
- Monitor and analyze data
- Find keywords
- Manage and analyze your social media
- Get publications
- Write better copy
- Manage SEO
- Send better email
- Audit your website
- Use design tools and editors
- Create a website
- Nurture leads
- Track mentions
Schedule posts for social media
- Buffer. Buffer claims to be a better way to manage your social media. Let’s see what this tool can do: schedule posts, analyze their performance, and communicate with your community. With the help of Buffer you can manage Facebook, Instagram, Twitter, LinkedIn, and Pinterest accounts. Free plan allows one user to connect 3 social media accounts and schedule up to 10 posts.
- Later. The world’s favorite Instagram marketing platform, say its creators. Later allows you to schedule Instagram posts and stories, as well as auto publish for Instagram business profiles. It also helps to organize your photos and create a prettier feed. Moreover, you can schedule TikTok and Pinterest posts with its help, too.
- TweetDeck. TweetDeck is not the tool by Twitter Inc, as you might have thought thanks to a native-feel interface. TweetDeck was acquired by Twitter Inc in 2011, because it proved to be so popular and useful that the very platform decided to invest in it. The dashboard app is basically your Twitter feed, but for multiple accounts – on the same deck, duh. Pretty efficient.
- Social Champ. An all-in-one social media management tool with automation support for social media platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google Business Profile, TikTok, and YouTube). With Social Champ, you can create, edit, design, publish, and schedule your posts for social media. The tool is exceptionally rich with features so you can organize your postings in a single place and save time on social media. The vibrant UI of the tool is super easy to navigate and with an easy-to-understandable dashboard.
- SocialOomph. Ever tried to delete all of your tweets? Quite a hassle to do this manually. SocialOoph can do that for you, as well as run up to five Twitter accounts and save and reuse drafts. Free plan includes one social profile, basic posting features, and maximum three posts per hour. You can unlock more awesome possibilities of SocialOomph by upgrading your plan.
- Friends+Me. It allows you to schedule your social media content and post it to Facebook, LinkedIn, Twitter, Pinterest, and Tumblr. Friends+Me has both desktop and mobile applications, and has a handy browser extension that allows you to save content from anywhere for later. With a free plan you get up to five scheduled posts on any platform, except Pinterest, and integration with Zapier for a more advanced automation of your working process.
- Crowdfire. Crowdfire helps you discover and schedule content, as well as manage social accounts across major social media. You can also get hashtag, article, and image recommendations, as well as curate content from your own blogs, YouTube videos and Shopify or Etsy shops. Free plan allows you to link up to three accounts on Twitter, Facebook, LinkedIn, and Instagram, and schedule up to ten posts per account. It also includes the access to a Chrome extension for sharing articles and basic analytics functionality. To connect more platforms and get a more advanced pack of tools, you should upgrade your plan.
- Hootsuite. Probably one of the hottest and the most advanced scheduling tools around – Hootsuite will help you to publish various types of content to multiple platforms, communicate with the audience, analyze data, monitor competitors and market trends, and even manage paid ads. With your free account you can manage three social profiles with the option to schedule 30 messages at a time to post automatically.
- ScoopIt. “Scoop” content and share it to socials along with your own original content. With a free account, you get unlimited number of scoops within one selected topic. Get a browser extension to make scooping links faster and rescoop content from other creators.
Organize your work
- Trello. This platform allows you to quickly organize work projects, individual tasks and plans with the help of an intuitive dashboard. Free and flexible, Trello is a great tool to manage any project in collaboration with anybody. Create multiple kanban boards, calendars, analyze productivity metrics, drag-and-drop tickets, and customize entries however you want.
- Station. This is literally a control station for all your cloud files, search history, documents, personal notes, and literally everything. Station exists in the form of a free web browser extension and has the intuitive search bar interface. It is integrated with multiple services such as Google, Notion, Figma, Airtable, Slack, and many more, which allows you to search for anything with just one keyword across all your work apps at the same time.
- Slack. Teams can use Slack to organize their work, share files, manage apps, create public and private channels, as well as make one-on-one voice and video calls. Free plan gives you up to 5GB per workspace and allows you to integrate up to 10 apps. It can also store up to 10K of your team’s most recent messages.
- Zoom. Use Zoom app to make free conference calls up to 40 minutes long with up to 100 participants. Share screens and documents, record calls. Moreover, one-on-one meetings are unlimited!
- Asana. This is one of the most advanced and fully-integrated project management tools out there. Free subscription in Asana allows you to have up to 15 participants, unlimited file storage, number of projects, tasks, and messages. Create boards and lists, track team work, and talk to your colleagues, all within one space. The project’s customers list is quite impressive – who doesn’t want to have at least something in common with NASA? 😉
- Hellosign. This assistant helps you to fill in and sign documents. The cloud-based tool allows electronic signature implementation and use for your business transactions. Sign up to three documents per month, get reminders, and keep the audit trail with a free version of Hellosign. Upgrade the plan to remove the limits and unlock more possibilities.
- Dropbox. The number one cloud storage service along with Google Drive and iCloud Drive. Dropbox offers cloud storage, file synchronization, and personal cloud with Dropbox Basic account. It’s free and comes with 2 GB of space. Download free apps to access Dropbox from your computer, phone, or tablet.
- Notion. This is the all-in-one workspace for kanban boards, tables, notes, tasks, wikis, databases, and much more. No matter if you work alone or in a team, Notion can store any type of information securely and immediately synchronize it across multiple user channels, when some changes are made. Notion is free for personal use and allows you to create as many notes as you want. Share documents with up to 5 people and upload files up to 5MB. Upgrade the plan to get more advanced team or enterprise functionality.
Monitor and analyze data
- Rebrandly. Track, analyse and manage the traffic for all your external links. A branded link is a short URL that includes your domain name. With Rebrandly you will be able to showcase your brand on every link you share and precisely track the traffic coming from different sources.
- Google Analytics. Track, analyze, and report traffic of your website. Integrate Google Analytics with other services to have even bigger analytical capabilities. The free version can be sufficient for small and medium businesses but it might not be enough for bigger companies and enterprises.
- Cyfe. Monitor and share vital business data in real time using this cloud-based all-in-one business dashboard. The service assists with data collection, helps to create reports and distribute them. Choose a plan and get a taste of all its features with the free two-week trial.
- Databox. Track your sales performance and build dashboards with data from multiple integrated services like Google Analytics, Salesforce, Zapier, and more. All in one place. Invite up to three users to your account, monitor data from three sources, and get fresh insights daily with the free subscription.
- DashThis. This is an all-in-one-place dashboard with performance metrics dragged from multiple analytical data sources. Dasheroo perfectly organizes diagrams, schemes, and graphs in one place so that it’s easier to analyze. Free version allows you to have one dashboard with eight insights and will refresh this data daily.
- ChartMogul. Real-time reports on the most important metrics derived from connected analytical resources. Focuses specifically on subscription analysis and generates charts with monthly recurring revenue, churn rate, customer lifetime value, etc. Free plan (free for less than $10K in MRR) is pretty powerful and allows you to use almost all product’s features. However, it lacks support, so if you want to have a dedicated CSM who helps you to set up everything, choose from two other plans.
- Displaypurposes. Type a hashtag or two in the search bar to get similar relevant hashtags for your Instagram post. The tool filters out banned and spammy hashtags, and what’s really cool – it offers relevant hashtags in several languages for your international audiences.
- Google Keyword Planner. The tool shows you how competitive a keyword is and what other relevant keywords and LSI words you can use to drive growth. Search keywords for advertising and SEO, get data on average monthly hits for the keyword, bid estimates, and plan semantics. Keyword Planner comes in a pack with the Google Ads at a custom pricing.
- Answerthepublic. Enter a topic or a keyword you’d like content recommendations for, wait a few moments and voila – a neat, mandalaesque graph wheel with popular questions for the topic will appear on your screen. Every user has their own free daily limit of keyword searches, based on the website’s traffic. However, the Pro version allows you to search for an unlimited number of keywords and create an unlimited number of users.
- Keyword Tool. Search through keywords popular on Google, YouTube, Bing, Amazon, eBay, Google Play Market, Instagram, and Twitter. Filter your search results to narrow down the data and get more relevant and comprehensive keyword suggestions. For more information about each keyword, upgrade to Keyword Tool Pro.
- Meta Tag Extractor. BuzzStream’s meta tag extractor will extract page title, description, and keywords from any given URL. Enter multiple links to get a neat table and compare meta descriptions, tags, and keywords for free.
- Semrush Keyword Research Tools. You can do lots of awesome things with the help of Semrush keyword research toolkit. From discovering a keyword’s value and competition to analyzing a list of your competitor’s organic keyword rankings and pages. Do your keyword research, evaluate performance, and plan your future SEO campaigns.
- SpyFu. Enter a competitor’s web address and get an instant report on their reach, organic keywords, organic competitors and more. Click on organic keywords to get a detailed report – stats on the top five are free, the rest is locked under paid plans.
- Ubersuggest. With the help of Ubersuggest tool by the famous SEO guru Neil Patel, you can find keyword ideas, get search volume, CPC, and competition rates. Filter results by searching for target words or excluding unwanted terms. Copy your results or export to .csv. With a free version of Ubersuggest you can perform 3 daily searches or get a taste of the full version with a 7-day free trial.
- Moz. Explore keywords, links, and on-page metrics with Moz’ free SEO tools. Use 20 free keyword idea queries per month, 10 for links and install Moz SEO toolbar that gives you instant metrics while viewing any page, including search result pages.
Manage and analyze your social media
- EmbedSocial. Embed components from social media, such as feed, photo albums, forms, Instagram Stories, or your company’s reviews directly into your website. Try various features of Embedsocial with a free trial.
- Facebook Debug. Official tool by Facebook shows you the data used to create a Facebook or Messenger post whenever they are shared by users. Paste the link into the debug field and hit enter to get the analysis and preview of the post.
- SocialPilot. The automation tool SocialPilot is a full-cycle management solution for your social media. It offers a bunch of features to make your social media marketing manager’s life easier: social media scheduling, social media calendar, content curation, RSS feeds automation, and more.
- Mustbepresent. Get a free social media engagement report by one of the social media management industry leaders Sprout Social. Gauge your brand’s social media responsiveness and compare yourself against industry benchmarks.
- Likealyzer. Analyze your Facebook page performance, provide recommendations, compare your page to competitors, partners and brands you admire. Get recommendations of similar pages to watch. The tool converts raw Facebook analytics into an on-demand report.
- Fanpage Karma. Free for one page, this tool will provide Facebook KPIs and benchmarking graphs for your posts. It helps monitor search terms and mentions and will send you alert emails.
- Barometer. Agorapulse Facebook Page Barometer provides post insights – percentage of fans reached, engagement rate, share of people talking about the post, and the amount of negative feedback detected. The tool also calculates monthly organic and viral reach.
- SharedCount. This simple tool shows how many Facebook shares your website has, as well as the number of Pins and Stumbles (you probably won’t be needing that bit of stats anymore though, since StumbleUpon has shut down this past June, bonus tip though – StumbleUpon’s moved to Mix, which allows you to share and curate content).
- BuzzBundle. Geared to support your SMM, the tool helps manage social media, find online conversations about your company or products and engage with your audience. It allows you to publish posts directly from the interface and explore your brand mentions.
- Expertise Finder. Wanna be featured in the Wall Street Journal, The New York Times, Bloomberg or The Economist? Want your quote to make it on CNN or the BBC? Expertise Finder claims the outlets are searching their engine, so join as industry expert as long as you have an academic title.
- GlobalExperts. This service allows you to nominate an expert or self-nominate and receive requests for comment or analysis from top media, including Reuters, CNN, the BBC, the Wall Street Journal, and more.
- Smedian. The tool helps you attract new writers to grow your publications as well as find publications to grow your audience. Chat, start a discussion, contribute to publications to get the word out about your company or brand.
Write better copy
- Hemingway App. Highlights lengthy, complex sentences and common errors in your copy to help you remove verbiage and difficult to comprehend sentence structures. It highlights difficult to read bits, weakening adverbs, and passive voice.
- Coschedule Headline Analyzer. The analyzer evaluates overall structure, grammar, and readability of your headline, determines common and uncommon words, categorizes your headline by type (generic, list, how to, time) and performs length analysis.
- Grammarly. This tool checks spelling, grammar and punctuation in your text. It provides useful insights, like character count and readability score, as well as the recently en vogue “reading time” and even “speaking time”. Reading time for this post? 10 minutes 2 seconds.
- ReversoContext. This tool is perfect for every business person that has to deal with translations, foreign languages, etc. It allows its users to translate documents, spell check, find synonyms and analogies, and conjugate verbs. The best thing about this tool is that it provides its users wth relevant translations in context with real-life examples for millions of words and expressions, using their natural language search engine applied on bilingual big data.
- Screaming Frog. Screaming Frog’s SEO Spider crawls websites to evaluate onsite SEO. It taps websites’ links, images, CSS, script and apps like a search engine and analyzes results. Find broken links, duplicate content and generate XML sitemaps.
- Peek. The service instantly analyzes any SEO issues on your website, highlights mistakes and offers insights to help optimize your content and improve website usability. The analysis takes just a few minutes.
- Google Search Console (previously Google Webmaster Tools). Another useful tool from Google helps you measure your website’s traffic and performance, identify and fix issues, as well as improve your Google Search results ranking.
- SEOquake. This SEO toolbox is a browser extension that provides web page SEO analysis on the fly. The tool compares domains and URLs in real time, examines internal and external links, performs SEO audit.
- Serprobot. Check your search engine ranking position with this free tool. The service allows you to find your website ranking position in real time for select keywords. Enter up to five keywords and check the ‘I’m not a robot’ box to get your results.
- Segment. Track users on your website or app – up to 1,000 monthly tracked users are included in the free account. Use the tool’s debugger to view live data passing through the service to test your tracking code.
- Copyscape. Search for copies of your page on the web – enter your page URL and see if there are any copies of your content online. If you content has been duplicated on another website, the tool will provide a link and highlight the identical content.
- Google’s Mobile-Friendly Test. Determine how mobile-friendly your website is with this simple SEO tool from Google. Enter a URL and run the test. If there are any loading issues, the tool will provide a detailed overview of the errors.
- Sitechecker is an easy-to-use platform to track and improve search visibility. It is a toolkit for website owners, marketing agencies owners, SEO specialists, marketers, and product managers.
Send better email
- MailChimp. The tool allows you to create and publish email campaigns, landing pages, pop-up forms, as well as automate your marketing emails, for example, order notifications and product recommendations.
- SendGrid. This email management tool helps you build and send marketing campaigns, keep client libraries, perform A/B testing and track results. Other useful features include contact segmentation by interests and categories, as well as flexible template editor.
- Beefree. This fast email builder allows you to choose an email template and design your message for both desktop and mobile users. You can start creating your email from scratch or use professionally designed templates for various types of email.
- Neverbounce. The service verifies email addresses on your mailing list and along with a number of paid plans offers free list analysis and a thousand monthly API verifications. It identifies valid vs invalid email addresses, differentiates temporary emails and catchall boxes.
- Mail-tester. The tester provides you with an email to send your message to and returns analysis result for the “spamminess” of your message. Get a SpamAssassin score, your authentication status, improvement recommendations, broken link alerts and blacklist status.
- Streak. Streak’s free plan for personal use includes basic CRM features, email tools and 200 tracked emails per month. Once you install this browser extension, your Gmail inbox get a number of additional tools built directly into the interface of the page.
- Hubspot Email Signature Generator. This tool will help you create a neat email signature complete with your photo and social media icons. Populate the form with your contact information, upload your photo and choose one of the 8 available themes.
- Putsmail. The service allows testing of an HTML email before you send it to your recipients. Enter up to 10 recipient addresses, your subject line and your HTML. Optionally, include a plain text version of your email, as well as a version for Apple Watch.
- Share Link Generator. The generator creates Facebook share links, Twitter “tweet this” links, Google Plus share links, LinkedIn share links, Pinterest “pin this” and email “mailto” links. The generated URLs will work even inside emails.
- FreshMail. Create email campaigns and autoresponders, get reports, manage subscribers. The service’s free trial account is valid for 30 days and allows you to upload up to 100,000 email addresses and send up to 1,000 emails during your trial period.
- Stripo. Drag-and-drop email template builder for anyone who wants to make a responsive, compatible email without coding skills. Can be integrated with multiple ESPs.
- Sendinblue. Sales & Marketing toolbox. Email, SMS, landing pages, ads, and more tools to grow business. Completely GDPR-compliant marketing automation platform.
Audit your website
- Mixpanel. Core analytics for your website. Free plan includes 5 million data points per month, 5 projects, limited core reports, 60 day data history, and allows up to 3 members per project.
- SimilarWeb. Measure and track your digital market share with the multi-device market intelligence from SimilarWeb. The free plan includes 5 results per metric, 1 month of mobile app data and 3 months of web traffic data.
- GTmetrix. This tool analyzes the speed of your website and provides useful insights to help make it faster. Find out how well your website loads and get actionable recommendations to optimize it.
- Pingdom. Use this free speed test to determine load time for any page, its rank against other tested websites, your page size and performance grade. The tool provides performance insights, categorizes content size and requests by content type and domain.
- Varvy. This SEO tool helps estimate how well a page follows the Google guidelines. Enter a URL and see reports on Googlebot access, mobile devices, security, accessibility, page speed, robots.txt guidelines and more.
- WebPageTest. Enter website URL, choose test location and browser, adjust advanced test settings and get results. Get comprehensive performance results, including load time, first byte, speed index and more.
- Website Grader. The tool grades your website by performance, mobile compatibility, SEO and security. The report includes page size, speed and HTTP requests recommendations, as well as evaluates browser caching and page redirects.
- Google Developers PageSpeed. Get separate insights for mobile and desktop regarding page load speed and SEO complete with optimization guidelines from Google Developers PageSpeed.
- Siteliner. Find duplicate content and broken links, estimate the amount of pages skipped by search engines and find out the shares of common and unique content on your website. Compare your average page size, load time and number of words per page with other websites.
Use design tools and editors
- VistaCreate. This online graphic editor offers thousands of professionally designed templates for social media posts, illustrating your webpages or a blog, as well as advertisements or print marketing materials. Notably, the tool has a collection of stunning animated templates.
- Freelogoservices. Generate a logo with this free logo maker – enter your text, select an industry and browse generated designs. Pick the logo you like, customize the image by adjusting fonts, colors and location of the items within the design.
- Animoto. Use this video editing tool to design your video content into stylish video clips. Use ready-made storyboards, add music, filters and text to your raw video footage. The service allows adding logos or watermarks to the video, as well as subtitles.
- Venngage. Present your data and tell stories with Venngage infographics templates. Some of the infographics the tool can help you create include informational, statistical, process, geographic, timeline, comparison, list, and tutorial.
- Google Fonts. The service helps you choose a font for your project or design in minutes – choose between 888 font families, search by font thickness, slant and width. Filter fonts by categories: Serif, Sans Serif, Display, Handwriting, and Monospace.
- WhatFont. This browser extension helps identify fonts on the web pages you visit, their size, color, line height, weight, style, and family. Simply hover over the font you are interested in on the page and get the result.
- Tiny Png. Drop your .png or .jpg files onto the page to compress your files. You can optimize up to 20 images, max 5 MB each. The tool uses “quantization” technique that aims to compress files that look great in side-by-side comparison.
- Iconfinder. Find icons for your designs. Select between colored and monochrome icons in 60 categories and 12 styles, including glyph, outline, flat, photorealistic, 3D, hand drawn, cartoon, pixel, smooth, badge and more.
- DeGraeve. Get color palettes that match your image – insert a URL of your picture and get a coordinated color palette for your website, marketing materials or social media posts. The service returns two sets of color palettes for each image you enter.
- Hubspot CTA template pack. Download the pack of 50 customizable call-to-action templates, inspiring examples and a free beginner’s guide to create CTAs for your website, landing pages, emails, and more.
- PlaceIt. Use the service to make mockups for how your image will look like on apparel and in print, as well as digital devices. Select a device, upload your image or insert a link and see a realistic screen mockup.
- Vectornator. A highly intuitive vector graphic design software that allows you to design anything you can imagine for both personal projects and work. Create beautiful illustrations, mockups, stunning designs, and cool layouts — all in one powerful tool. Vectornator comes with useful tools, advanced features, and high performance. Create vector graphics on your iPhone, iPad, or Mac.
Create a website
- Weblium. The builder with ready-made, responsive blocks to quickly build a website that looks equally good on mobile, desktop, tablet, and other screens.
- Wix. Create a website using Wix templates. The service offers ready website designs for business, online stores, photography, video, music, design, restaurants, tourism, events, portfolio, blogs, forums, and much more. You can even use templates for landing pages.
- WordPress. The platform that allows to build websites for any purpose. Easy to customize due to a vast variety of native and third-party modules and plug-ins. Perfect for anyone who wants to create an online shop, blog, portfolio, or company website.
- Sumo. Register with the service to get an HTML code to install Sumo on your website. Get free weekly analytics and use a free account for under 200 subscribers complete with basic email integrations and pro design tools.
- Hubspot CRM. Use this free CRM to manage contacts and company insights, keep company records, track meetings, schedule emails and more to help build deeper relationships with contacts and customers.
- Freshsales. The free forever plan of this sales CRM offers leads, deals, contacts, and accounts management tools, email services, built-in phone, a variety of useful integrations, mobile apps, and more.
- Zoho CRM. Zoho CRM free version is open for businesses with up to 3 free users and helps manage leads, documents, mobile apps and more stuff to help your small business get on its feet.
- Outfunnel. Outfunnel keeps your sales and marketing customer data in sync with their app connector, lead scoring, web visitor tracking tools, and more. Outfunnel is easy to set up and to use, saving you the time to focus on other tasks.
- FollowerWonk. The service allows you to search bios of Twitter users, compare several accounts, discover relevant niche tweeters, analyze followers and users an account follows, as well as track and sort followers.
- Feedly. Create feeds of relevant content, organize your favorite publications, blogs, YouTube channels, and RSS feeds. Set keyword alerts, share articles you like on social media and collaborate with teammates.
- Hubspot Blog Ideas Generator. Enter up to five different nouns and get cool blog topic ideas in a neat slideshow.
- Google Scholar. Use Google’s search engine that indexes scholarly literature to find relevant research on any marketing topic. The service focuses on the most peer-reviewed online academic journals, books, and papers.
- Portent. Portent’s title maker is a fun tool to get ideas for an article or blog post title. Enter keywords and get a title, which you, admittedly, might have to edit to fix grammar mistakes. We are completely floored by the one generated for this guide: 8 Unexpected Ways Free Marketing Tools Can Give You Better Hair!
- Content Row. Use the service’s link bait generator to come up with irresistible clickbait titles for your content. Enter your keywords and generate 25 impossibly baity titles, like 8 Deadly Uses for Free Tools to Do Your Own Marketing.
- Latest is. The tool provides an automatic list of 10 most popular links on Twitter compiled in real-time. The service has buttons to help you instantly share content on your Facebook and Twitter pages.
- Alltop. This news aggregator has a simple interface that allows you to check out the day’s headlines at a glance. Hover over a headline to get a snippet of the article’s content, add RSS feeds from your favorite websites.
- Google Trends. Explore searches across the globe – search for specific keywords, check out the latest stories and insights, as well as all the trending searches in any region. The tool offers interesting aggregated data in its Year in Search section with the archive dating back to 2001.
- Mentionmapp. Join as a free member and explore your mentions on Twitter – get mention and retweet maps, filter hashtags, see what’s trending and discover suggested Twitter users in various categories for you to follow or mention.
- Mention. Monitor what people say about your brand or product on social media, get analytical insights about your industry, and measure the impact of your PR activities with Mention.
- Awario. This online tool shows online conversations about your business in simple graphic charts, compares your performance to competitors and provides handy email updates. Track your brand mentions, compare the results to competitors, get reports, and find leads.
- Google Alerts. They aren’t just for ego stroking – set alerts to your brand name to track conversations on the web, blogs, news, books, video and more. You can limit the results by region and language.
- Twitter Report from Union Metrics. This tool provides a quick snapshot of any Twitter account, hashtag or keyword reach and exposure. Discover the most retweeted tweets about an account, hashtag or keyword, as well as top contributors to the topic.